Vol. 19 No. 1 (2026): February Edition

Articles

• WORKING CONDITIONS AND GIG WORKERS’ PARTICIPATION: THE ROLE OF EMPLOYMENT STATUS AND LITERACY

  Kunto Wibowo, David Sukardi Kodrat

  1-16

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• A COMPARISON OF THE EFFECTIVENESS OF MICRO INFLUENCERS AND KEY OPINION LEADERS THROUGH INFLUENCER BRAND FIT IN BUILDING BRAND TRUST IN GEN Z CONSUMERS ON SOCIAL MEDIA

  Rina Indrayani, R. R. Wening Ken Widodasih, Wike Pratiwi

  17-28

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• WHAT DRIVES LECTURERS’ COMMITMENT? EXAMINING THE ROLES OF CULTURE, SUPPORT, AND ENGAGEMENT IN PRIVATE UNIVERSITIES

  Siti Syahsudarmi, Atty Tri Juniarti, Fatkhurahman, Novita, Suarni Norawati

  29-44

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• A GREEN ENTREPRENEURSHIP BASED MODEL: THE SYNERGISTIC EFFECTS OF ENTREPRENEURIAL ORIENTATION AND ECOPRENEURSHIP ON MARKETING PERFORMANCE OF CULINARY SMES IN CIMAHI CITY

  Vita Dhameria

  45-64

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• REGIOCULTURAL BRANDING AS A STRATEGIC TRANSFORMATION: BRIDGING MARKET ORIENTATION, CULTURAL INTELLIGENCE, AND MARKETING PERFORMANCE IN BATIK SMES

  Tatang Rois, Lili Karmela Fitriani, Wachjuni

  65-76

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• BENEVOLENT LEADERSHIP AND RESILIENCE IN DRIVING INNOVATIVE WORK BEHAVIOR: ROLE OF AN INNOVATIVE CLIMATE

  Asep Gunawan, Siti Chumaira Krismayanti Gartini, Dadang Priyono

  77-96

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• THE EFFECT OF TRUST AND SERVICE QUALITY ON THE SAVINGS DECISIONS OF MILLENNIALS AND ITS IMPLICATIONS FOR STRENGTHENING THE DIGITALIZATION STRATEGY OF RURAL CREDIT BANKS IN WEST JAVA

  Zaenal Aripin, Jaja Suteja

  97-106

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• THE COMPETENCIES MODEL OF ALPHA GENERATION: A MIX METHOD APPROACH IN EDUCATION AND TECHNOLOGY

  Widiya Avianti, Endang Pitaloka, Azhar Affandi

  107-116

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• EXTRINSIC MOTIVATION, KNOWLEDGE SHARING, AND INNOVATIVE BEHAVIOR: A MODEL FOR ENHANCING EMPLOYEE PERFORMANCE

  Andari, Nafiudin, Eggi Indriani Pratami

  117-128

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• HR COMPETENCY USING THE MODEL OF PEOPLE CAPABILITY MATURITY AND ITS IMPACT ON HR COMPETITIVE ADVANTAGE

  Sapta Rini Widyawati, Nengah Landra, Ni Nyoman Ari Novarini

  129-142

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• THE ROLE OF ORGANIZATIONAL AMBIDEXTERITY IN ENHANCING INNOVATION IN MSME MARKETING PERFORMANCE

  Henny Utarsih

  143-152

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• ANTECEDENTS OF REVISIT INTENTION OF GENERATION Z AT COFFEE SHOPS IN INDONESIA

  Windy Feriyawati, Willy Arafah, Hermanto Yaputra, Bayu Indra Setia

  153-164

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• THE INFINITE MODEL: MOBILE PAYMENT CONTINUANCE INTENTION

  Abdul Yusuf, Ratih Hurriyati, Disman, Heny Hendrayati, Yosep Rahman Hidayat

  165-178

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• DIVIDEND POLICY AND PROFITABILITY: AN EMPIRICAL ANALYSIS OF COMPANIES LISTED ON THE IDX

  Maria Lusiana Yulianti, Budi Supriatono Purnomo, Imas Purnamasari, Maya Sari

  179-196

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• TALENT MANAGEMENT AS A CRITICAL COMPONENT OF HUMAN RESOURCE DEVELOPMENT IN THE ERA OF SOCIETY 5.0

  I Made Hadi Purnantara, Gede Darma, Agus Maradona

  197-207

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• UNDERSTANDING THE IMPACT OF AI-BASED DECISION SUPPORT (CHATGPT) ON INVESTMENT DECISIONS: A MODERATED MODERATION ANALYSIS OF FINANCIAL LITERACY AND ETHNIC IDENTITY IN BANDUNG

  Rafa Amelia Putri, Erik Syawal Alghifari, Ardi Gunardi, Undang Juju

  208-216

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