Jurnal Riset Bisnis dan Manajemen

Articles

• EXPLORING CO - CREATION IN SMALL MEDIUM ENTERPRISES (SMes): STRATEGY, IMPLEMENTATION AND CHALLENGES

  Made Mulia Handayani, Gede Sri Darma, Ida Ayu Oka Martini

  1-14

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• TRANSFORMING PRODUCT INNOVATION TO MEET CUSTOMER NEEDS THROUGH AI MARKETING, A CUSTOMER FEEDBACK ANALYSIS WITH GPT-4O MINI

  Ivan Diryana Sudirman, Iman Sudirman, Margareth Setiawan, Intan Rahmatillah

  15-26

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• UNLOCKING KNOWLEDGE: THE IMPACT OF SERVANT LEADERSHIP, UNIVERSITY CULTURE, AND FACULTY COMMITMENT ON KNOWLEDGE SHARING

  Nursaimatussaddiya, Indra Maipita, Cia Cai Cen, Dian Purnama Sari, Yuni Andri Ekawati

  24-40

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• IMPACT OF 5S ON BUSINESS PERFORMANCE THROUGH LEAN MANAGEMENT AND BLUE OCEAN LADERSHIP IN THE INDONESIAN MANUFACTURING INDUSTRY

  Siti Maemunah, Rayyan

  41-52

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• CUSTOMER CITIZENSHIP BEHAVIOR ON BUSINESS PERFORMANCE: ARTIFICIAL INTELLIGENCE AS MODERATION IN SMES

  Andyan Pradipta Utama, Aldina Shiratina, Eri Marlapa, Anees Janee Ali

  53-69

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• BUILDING BRAND IMAGE IN THE REFILL PERFUME INDUSTRY THROUGH CUSTOMER EXPERIENCE CREATION AND WORD OF MOUTH MEMBANGUN BRAND IMAGE INDUSTRI REFILL PERFUME MELALUI PENCIPTAAN CUSTOMER EXPERIENCE DAN WORD OF MOUTH

  Hernandi Sujono, Ratih Hurriyati, Lili Adi Wibowo, Heny Hendrayati

  70-79

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• BUILDING ORGANIZATIONAL CITIZENSHIP BEHAVIOR TO IMPROVE EMPLOYEE PERFORMANCE AT PT. AGRO KARUNIA BESTARI

  Heriyono, Vita Dhameria

  80-94

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• EXPLORING THE PARADOXES OF TOURISM: HOW MEMORABLE EXPERIENCES, CITY BRANDING, AND DESTINATION IMAGE INFLUENCE REVISIT INTENTIONS?

  Widji Astuti, Mokhamad Natsir, Muhammad Syarif Hidayatullah Elmas

  95-105

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• IMPROVING FINANCIAL PERFORMANCE THROUGH PROBABILISTIC INVENTORY MANAGEMENT AND COST EFFICIENCY ANALYSIS: LEARN FROM A DAIRY MILK COOPERATIVE

  Akhmad Yunani, Sita Deliyana Firmialy

  106-121

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• UNDERCONFIDENCE INFLUENCES LONG TERM AND SHORT TERM DECISIONS IN CRYPTOCURRENCY INVESTMENT

  Ni Putu Yeni Astiti, Putu Kepramareni

  122-134

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• THE MEDIATING ROLE OF JOB SATISFACTION AND PROFESSIONAL COMMITMENT IN ENHANCING THE PERFORMANCE OF FEMALE LECTURERS

  Novita, Fatkhurahman, Sidik Priadana, Atty Tri Juniarti

  135-151

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• THE IMPACT OF DIGITAL MARKETING ON MARKETING OUTCOMES OF SMES THE MEDIATING ROLE OF INNOVATIVE PRODUCT DEVELOPMENT

  Eva Sundari, Awliya Afwa; Dani Pratama

  152-162

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• THE CAPITAL ADEQUACY RATIO MODERATED ENTERPRISE RISK MANAGEMENT ON FINANCIAL DISTRESS

  Herlina Lusmeida, Ezra Stephen Gunawan

  163-178

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• EXPLORING THE IMPACT OF CUSTOMER EXPERIENCE AND PERCEIVED ENJOYMENT ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF TRUST IN TIKTOKSHOP

  Emi Amelia, Ratih Hurriyati, Mokh. Adib Sultan, Ahmad Kamaludin, Muhammad Fikry Januar

  179-199

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