Vol. 19 No. 2 (2026): August Edition

DOI: https://doi.org/10.23969/jrbm.v19i2

Published: 2026-08-01

Articles

CUSTOMER RELATIONSHIP MANAGEMENT DRIVES CUSTOMER RETENTION THROUGH ENGAGEMENT AND PERCEIVED VALUE AMONG TIKTOK SHOP USERS

Orriva Nurhaliza, Alean Kistiani Hegy Suryana, Luki Sri Anggorowati

1-13
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FROM RECRUITMENT TO VALUE CREATION: A SUSTAINABLE VALUE-BASED DIFFERENTIATION MODEL FOR PRIVATE UNIVERSITY

Mirza Abdi Khairusy, Didit Haryadi, Alfian Prayana Ardie Putra, Yuda Nabella Prameswari, Reni Febriani

14-26
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ENTREPRENEURIAL MARKETING AND EXPERIENCE-BASED SERVICE STRATEGIES TO BUILD PATIENT LOYALTY THROUGH SERVICE QUALITY AND SATISFACTION

Rachmat Yanto, Rohmat Sarman, Ranti Sari

27-40
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ENTREPRENEURSHIP ORIENTATION, PRODUCT INNOVATION, AND DIGITAL MARKETING: KEYS TO SUCCESS FOR MSMES IN THE FOOD AND BEVERAGE SECTOR IN SINGKAWANG CITY

Pardi, Dhidik Apriyanto

41-53
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INTEGRATING HUMAN CAPITAL INFORMATION SYSTEMS AND EMPLOYEE SELF-SERVICE IN VIRTUAL OFFICES FOR ENHANCED EMPLOYEE PERFORMANCE

Neneng Hayati, Erwin Yulianto

54-69
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UNVEILING THE HIDDEN GEM: THE ROLE OF SUSTAINABLE DESTINATION IMAGE AND LOCAL CO-CREATION IN FOSTERING POSITIVE WORD-OF-MOUTH AT LAKE TOBA GEOPARK

Dimas Yudistira Nugraha, Novia Yuliarni, Bayu Indra Setia

70-84
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CONSUMER BEHAVIOR AND THE MEDIATING ROLE OF PURCHASE INTENTION IN ONLINE PURCHASE DECISIONS AMONG E-COMMERCE AND SOCIAL MEDIA USERS IN INDONESIA

Yoga Adiyanto, Dewi Yuliati Indah, Jaja Suteja, Mukdad Ibrahim

85-95
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HOW JOB SATISFACTION AND PERSON–ORGANIZATION FIT REDUCE TURNOVER INTENTION IN SMES: THE MEDIATING ROLE OF EMPLOYEE ENGAGEMENT

Arini Fitria Mustapita, Mohammad Rizal

96-105
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DIGITAL AUDIENCE PERSONA; THE PHYGITAL CAMPUS REVOLUTION FOR CAREER CENTER DEVELOPMENT AND UNIVERSITY BRANDING

Senny Luckyardi, Raeni Dwi Santy, Donny Reza, Muhamad Fahrezi, Florian Andrei Vlad

106-119
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BEYOND DIGITAL COMPETENCE: HOW INSTITUTIONAL SUPPORT SHAPES LECTURER PERFORMANCE AND LEARNING OUTCOMES IN HIGHER EDUCATION

Didik Setiyadi, Endang Dwi Amperawati, Zaskia Ardhani, Juju Jumaedi

120-132
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DRIVING CUSTOMER TRUST TROUGHT VALUE CREATION: THE STRATEGIC ROLES OF CRM, REPUTATION, AND CUSTOMER CHARACTERISTICS

Finny Redjeki, Undang Juju

133-145
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