Vol 18 No 2 (2025): August Edition

Articles

• Perencanaan dan Pengembangan Bisnis Kopi Fresh To Cup di Jawa Barat Menggunakan Triple Layered Business Model Canvas

  Dikanio Rezky, Hari Mulyadi, Dian Utama, Chairul Furqon

  214-226

  • Pdf (English)

• ANALYSIS OF THE INFLUENCE OF JOB SATISFACTION, TRANSFORMATIONAL LEADERSHIP, AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) ON EMPLOYEE PERFORMANCE AND ITS IMPACT ON EMPLOYEE RETENTION IN MANUFACTURING COMPANIES IN INDONESIA

  Farid Riadi, Bahasa Indinesia, Bahasa Indinesia

  227-239

  • Pdf (English)

• BEHAVIORAL FACTORS AFFECTING PERSONAL FINANCIAL MANAGEMENT AND SAVINGS HABITS: A CASE STUDY OF GEN Z

  Gustina Hidayat, Atang Hermawan

  240-249

  • Pdf (English)

• English

  Indra Gunawan, Muhammad Achsani , Yudi Ahmad Faisal, Muhammad Fajri

  250-270

  • Pdf (English)

• LEADERSHIP FACTORS AS PREDICTORS OF CREATIVITY BEHAVIOR FOR CITY IMAGE: A STUDY IN BANDUNG CITY, INDONESIA

  Juanim Juanim

  271-280

  • Pdf (English)

• english english

  Maman Suratman, Adjeng Febrianti, Nurul Hermina

  281-297

  • Pdf (English)

• FROM CLICKS TO IMPULSE: HOW WEBSITE QUALITY AND E-WOM DRIVE PURCHASES VIA SALES PROMOTIONS

  Maisa Asmara, Mokhamad Adib Sultan, Rivaldi arissaputra, Heri Purwanto, Ifa Ratifah Ifa Ratifah

  298-310

  • Pdf (English)

• THE MEDIATING ROLE OF FINANCIAL MANAGEMENT IN ENHANCING MANAGERIAL PERFORMANCE IN ZAKAT MANAGEMENT INSTITUTIONS

  Idel Waldelmi, Azhar Afandi, Fatkhurahman Fatkhurahman, Murnawati Murnawati

  311-322

  • Pdf (English)

• DETERMINANTS OF FINANCIAL SUSTAINABILITY FOR MICRO, SMALL, AND MEDIUM ENTERPRISES IN THE CITY OF CIMAHI

  Siti Kustinah Siti Kustinah, Eddy Winarso

  323-333

  • Pdf (English)

• THE IMPACT OF BRAND IMAGE, PRICE, AND SERVICE QUALITY ON PURCHASE DECISIONS AND CUSTOMER SATISFACTION: IMPLICATIONS FOR CUSTOMER LOYALTY IN THE HORISON HOTEL GROUP – WEST JAVA

  dino gustaf leonandri, Wala Erpurini Wala Erpurini

  334-346

  • Pdf (English)

• THE ROLE OF STREAMING, ONLINE REVIEWS, RATINGS IN INCREASING CUSTOMER ENGAGEMENT WITH TRUST AS A MODERATOR VARIABLE

  Heppy Vidyastuti, Popo Suryana

  347-363

  • Pdf (English)

• MAXIMIZING CUSTOMER VALUE AND CORPORATE IMAGE THROUGH STRATEGIC MARKETING AND DISTRIBUTION IN PUBLIC WATER SERVICES

  Dewi Pertiwi

  364-375

  • Pdf (English)

• MSME LOAN REPAYMENT PERFORMANCE BASED ON BUSINESS OWNERS’ DEMOGRAPHICS AND BUSINESS CHARACTERISTICS

  Lasmanah Lasmanah, Irena Paramita Pramono

  376-385

  • Pdf (English)

• THE ROLE OF CUSTOMER TRUST AS MEDIATOR BETWEEN PRODUCT QUALITY, PRICE, AND PURCHASE DECISION AMONG EIGER ADVENTURE CUSTOMERS

  John Chaidir, Taufik Zulfikar, Ine Aprianti, Fadli Millah

  386-409

  • Pdf (English)

• DRIVING SUSTAINABLE CONSUMPTION: THE ROLE OF GREEN PRODUCT AND GREEN PROMOTION IN SHAPING ENVIRONMENTAL AWARENESS AND PURCHASE DECISIONS

  Yudhi Koesworodjati, Yasmin Aulia

  410-421

  • Pdf (English)