Vol. 18 No. 1 (2025): February Edition

Articles

• EXPLORING CO - CREATION IN SMALL MEDIUM ENTERPRISES (SMes): STRATEGY, IMPLEMENTATION AND CHALLENGES

  Made Mulia Handayani, Gede Sri Darma, Ida Ayu Oka Martini

  1-14

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• TRANSFORMING PRODUCT INNOVATION TO MEET CUSTOMER NEEDS THROUGH AI MARKETING, A CUSTOMER FEEDBACK ANALYSIS WITH GPT-4O MINI

  Ivan Diryana Sudirman, Iman Sudirman, Margareth Setiawan, Intan Rahmatillah

  15-26

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• UNLOCKING KNOWLEDGE: THE IMPACT OF SERVANT LEADERSHIP, UNIVERSITY CULTURE, AND FACULTY COMMITMENT ON KNOWLEDGE SHARING

  Nursaimatussaddiya, Indra Maipita, Cia Cai Cen, Dian Purnama Sari, Yuni Andri Ekawati

  27-40

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• IMPACT OF 5S ON BUSINESS PERFORMANCE THROUGH LEAN MANAGEMENT AND BLUE OCEAN LADERSHIP IN THE INDONESIAN MANUFACTURING INDUSTRY

  Siti Maemunah, Rayyan

  41-52

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• CUSTOMER CITIZENSHIP BEHAVIOR ON BUSINESS PERFORMANCE: ARTIFICIAL INTELLIGENCE AS MODERATION IN SMES

  Andyan Pradipta Utama, Aldina Shiratina, Eri Marlapa, Anees Janee Ali

  53-69

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• BUILDING BRAND IMAGE IN THE REFILL PERFUME INDUSTRY THROUGH CUSTOMER EXPERIENCE CREATION AND WORD OF MOUTH

  Hernandi Sujono, Ratih Hurriyati, Lili Adi Wibowo, Heny Hendrayati

  70-79

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• BUILDING ORGANIZATIONAL CITIZENSHIP BEHAVIOR TO IMPROVE EMPLOYEE PERFORMANCE AT PT. AGRO KARUNIA BESTARI

  Heriyono, Vita Dhameria

  80-94

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• EXPLORING THE PARADOXES OF TOURISM: HOW MEMORABLE EXPERIENCES, CITY BRANDING, AND DESTINATION IMAGE INFLUENCE REVISIT INTENTIONS?

  Widji Astuti, Mokhamad Natsir, Muhammad Syarif Hidayatullah Elmas

  95-105

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• IMPROVING FINANCIAL PERFORMANCE THROUGH PROBABILISTIC INVENTORY MANAGEMENT AND COST EFFICIENCY ANALYSIS: LEARN FROM A DAIRY MILK COOPERATIVE

  Akhmad Yunani, Sita Deliyana Firmialy

  106-121

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• UNDERCONFIDENCE INFLUENCES LONG TERM AND SHORT TERM DECISIONS IN CRYPTOCURRENCY INVESTMENT

  Ni Putu Yeni Astiti, Putu Kepramareni

  122-134

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• THE MEDIATING ROLE OF JOB SATISFACTION AND PROFESSIONAL COMMITMENT IN ENHANCING THE PERFORMANCE OF FEMALE LECTURERS

  Novita, Fatkhurahman, Sidik Priadana, Atty Tri Juniarti

  135-151

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• THE IMPACT OF DIGITAL MARKETING ON MARKETING OUTCOMES OF SMES THE MEDIATING ROLE OF INNOVATIVE PRODUCT DEVELOPMENT

  Eva Sundari, Awliya Afwa; Dani Pratama

  152-162

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• THE CAPITAL ADEQUACY RATIO MODERATED ENTERPRISE RISK MANAGEMENT ON FINANCIAL DISTRESS

  Herlina Lusmeida, Ezra Stephen Gunawan

  163-178

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• EXPLORING THE IMPACT OF CUSTOMER EXPERIENCE AND PERCEIVED ENJOYMENT ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF TRUST IN TIKTOKSHOP

  Emi Amelia, Ratih Hurriyati, Mokh. Adib Sultan, Ahmad Kamaludin, Muhammad Fikry Januar

  179-199

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• CHARACTERISTICS OR STRATEGY? THE MODERATING ROLE OF MARKET KNOWLEDGE IN SHAPING SMES’ INTERNATIONAL MARKETING DECISIONS

  Tika Koeswandi, Vanessa Gaffar, Lili Adi Wibowo, Denny Andriana, Ery Adam Primaskara

  200-213

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