Vol. 18 No. 1 (2025): February Edition

View Vol. 18 No. 1 (2025): February Edition

Article in Press

DOI: https://doi.org/10.23969/jrbm.v18i1

Published: 2025-02-21

Articles

EXPLORING CO - CREATION IN SMALL MEDIUM ENTERPRISES (SMes): STRATEGY, IMPLEMENTATION AND CHALLENGES

Made Mulia Handayani, Gede Sri Darma, Ida Ayu Oka Martini

1-14
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TRANSFORMING PRODUCT INNOVATION TO MEET CUSTOMER NEEDS THROUGH AI MARKETING, A CUSTOMER FEEDBACK ANALYSIS WITH GPT-4O MINI

Ivan Diryana Sudirman, Iman Sudirman, Margareth Setiawan, Intan Rahmatillah

15-26
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UNLOCKING KNOWLEDGE: THE IMPACT OF SERVANT LEADERSHIP, UNIVERSITY CULTURE, AND FACULTY COMMITMENT ON KNOWLEDGE SHARING

Nursaimatussaddiya, Indra Maipita, Cia Cai Cen, Dian Purnama Sari, Yuni Andri Ekawati

24-40
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IMPACT OF 5S ON BUSINESS PERFORMANCE THROUGH LEAN MANAGEMENT AND BLUE OCEAN LADERSHIP IN THE INDONESIAN MANUFACTURING INDUSTRY

Siti Maemunah, Rayyan

41-52
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CUSTOMER CITIZENSHIP BEHAVIOR ON BUSINESS PERFORMANCE: ARTIFICIAL INTELLIGENCE AS MODERATION IN SMES

Andyan Pradipta Utama, Aldina Shiratina, Eri Marlapa, Anees Janee Ali

53-69
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BUILDING BRAND IMAGE IN THE REFILL PERFUME INDUSTRY THROUGH CUSTOMER EXPERIENCE CREATION AND WORD OF MOUTH MEMBANGUN BRAND IMAGE INDUSTRI REFILL PERFUME MELALUI PENCIPTAAN CUSTOMER EXPERIENCE DAN WORD OF MOUTH

Hernandi Sujono, Ratih Hurriyati, Lili Adi Wibowo, Heny Hendrayati

70-79
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BUILDING ORGANIZATIONAL CITIZENSHIP BEHAVIOR TO IMPROVE EMPLOYEE PERFORMANCE AT PT. AGRO KARUNIA BESTARI

Heriyono, Vita Dhameria

80-94
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EXPLORING THE PARADOXES OF TOURISM: HOW MEMORABLE EXPERIENCES, CITY BRANDING, AND DESTINATION IMAGE INFLUENCE REVISIT INTENTIONS?

Widji Astuti, Mokhamad Natsir, Muhammad Syarif Hidayatullah Elmas

95-105
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