PETA POSITIONING UANG ELEKTRONIK BERDASARKAN PERSEPSI MASYARAKAT DI INDONESIA TAHUN 2017

  • Nisa Salsabila Fakultas Ekonomi dan Bisnis Universitas Telkom Bandung
  • Refi Rifaldi Giri Fakultas Ekonomi dan Bisnis Universitas Telkom Bandung

Abstract

Background of this research is the apparance of electronic money in Indonesia which is subtitution of cash transaction. There are five objects that will be observed, they are Mandiri e-money, Flazz BCA, BRIZZI, cellular phone’s account, and Tapcash BNI. This research intends to give a representation of positioning maps about electronic money based on people’s perception who both use and do not use e-money in Indonesia 2017. Nonprobability sampling was used and the technique of analysis data is multidimensional scaling. The result of perception based on similliarity showed that Flazz BCA and Mandiri e-money, BRIZZI and Tapcash BNI were alike. However, it was not similar to cellular phone’s account. Result of perception by attributes showed that the user of e-money perceive that Mandiri e-money was the best amongst the others, while non-electronic money user claimed that Flazz BCA was the best.

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Published
Sep 29, 2017
How to Cite
SALSABILA, Nisa; GIRI, Refi Rifaldi. PETA POSITIONING UANG ELEKTRONIK BERDASARKAN PERSEPSI MASYARAKAT DI INDONESIA TAHUN 2017. Jurnal Riset Bisnis dan Manajemen, [S.l.], v. 10, n. 2, p. 34-41, sep. 2017. ISSN 2580-9539. Available at: <http://journal.unpas.ac.id/index.php/jrbm/article/view/468>. Date accessed: 12 dec. 2017. doi: http://dx.doi.org/10.23969/jrbm.v10i2.468.