HISTORIS, DAYA TARIK WISATA DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN BERKUNJUNG DI DE TJOLOMADOE

  • Nova Susanti UNIBA
  • Ida Aryati Universitas Islam Batik Surakarta
  • Ratna Damayanti Universitas Islam Batik Surakarta

Abstract

The purpose of this research is to analyze the effect of either simultaneously or partial historical, tourist attraction and electronic word of mouth to decision visit in De Tjolomadoe Karanganyar, Central Java. The research uses descriptive quantitative. The population is visitors at De Tjolomadoe Karanganyar, Central Java. The sample is 100 respondents. Sampling technique uses accidental sampling. The technique used to analyze the data is multiple linier regression. The results of F-test shows that historical, tourist attraction and electronic word of mouth (e-WOM) have simultaneous and significant influence to decision visit. The results of t-test showed that historical, tourist attraction, electronic word of mouth have positive and significant influence to decision visit in De Tjolomadoe Karanganyar Central Java

Downloads

Download data is not yet available.
Published
Aug 31, 2019
How to Cite
SUSANTI, Nova; ARYATI, Ida; DAMAYANTI, Ratna. HISTORIS, DAYA TARIK WISATA DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN BERKUNJUNG DI DE TJOLOMADOE. Jurnal Riset Bisnis dan Manajemen, [S.l.], v. 12, n. 2, p. 10-14, aug. 2019. ISSN 2580-9539. Available at: <http://journal.unpas.ac.id/index.php/jrbm/article/view/1424>. Date accessed: 22 feb. 2020. doi: http://dx.doi.org/10.23969/jrbm.v12i2.1424.