MANAJEMEN STRATEGI PADA HUBUNGAN MASAYRAKAT SEBAGAI BIDANG GARAP MANAJEMEN PENDIDIKAN

Abstract

Management of school relations with the community as an activity that has an equal position with teaching activities, financial management, student management and so on must be planned, managed and evaluated well. Without good planning, management and evaluation, the essential goals of school-community relations activities will not be achieved. The achievement of school programs cannot be separated from the role of the community which is an important factor in shaping the image of school institutions. Implementation of public relations management as a communication link between school institutions and the community. The purpose of writing this article is to find out how effective public relations management strategies are in improving the image of educational institutions. The research results found that there were 11 journals that reviewed public relations management strategies in improving school image obtained from the Publish or Perish database on Google Scholar sources. The article writing method uses a mapping review approach. Apart from paying attention to the function of school management, various strategies can be used to introduce and improve the school's image, including internal and external coordination, advertising, holding activities within the school, being involved in community activities, and conducting a SWOT analysis.