KEBIJAKAN PEMERINTAH DALAM UPAYA MENINGKATKAN KEMAMPUAN DAYA BELI MASYARAKAT MELALUI PASAR MURAH
DOI:
https://doi.org/10.23969/jp.v10i02.30308Keywords:
low-price market, purchasing power, government policy, price stabilization, food distribution, social protectionAbstract
The low-price market (pasar murah) is one of the government's policy instruments
aimed at stabilizing prices and enhancing the purchasing power of the population,
particularly low-income groups. This study analyzes the effectiveness of the pasar
murah policy within the context of Indonesia's domestic economy in the post-
COVID-19 pandemic period and amidst global inflationary pressures. Using a
descriptive qualitative approach, the research explores the implementation
mechanisms of the pasar murah program, stakeholder involvement, and its impact
on purchasing power and the price stability of essential goods. The findings
indicate that the pasar murah initiative contributes positively to maintaining the
balance between supply and demand, while also providing affordable access to
essential commodities for impoverished communities. However, the policy's
implementation still faces challenges such as inter-institutional coordination
issues, budget constraints, and the need for ongoing evaluation to improve future
execution. This study recommends strengthening central-local government
synergy, enhancing transparency in distribution, and expanding the geographical
and commodity coverage of pasar murah as part of a long-term strategy to
improve societal welfare.
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