ANALISIS PEMBELIAN IMPULSIF PRODUK DITINJAU DARI PERSPEKTIF BELANJA HEDONIS, LIVE SHOPPING E-COMMERCE, FASILITAS PAY LATER, DAN LITERASI FINANSIAL (STUDI KASUS GENERASI Z PADA PELAJAR SMK PGRI 1 KUDUS)
Keywords:
impulse Buying of Products, Hedonic Shopping, Live Shopping E-Commerce, Pay Later Facilities, Financial Literacy, Generation Z, Students Of SMK PGRI 1 Kudus.Abstract
This research aims to analyze the causes and effects of impulsive product purchases from the perspective of hedonic shopping, live shopping e-commerce, pay later facilities, and financial literacy (case study of generation Z students at SMK PGRI 1 Kudus), which then examines what become a supporting and inhibiting factor so that impulse purchases of products made by students of SMK PGRI 1 Kudus decrease. The method used is qualitative using fishbone diagram analysis. Financial health from an early age can determine a person's financial well-being in the future. Normalizing impulsive behavior that is not immediately rehabilitated will become a habit that has a negative impact. SMK PGRI 1 Kudus, as a Vocational High School that promotes personal grooming, makes its students really pay attention to their appearance, so that impulse purchases sometimes occur in the category of appearance supporting products. SMK PGRI 1 Kudus has made efforts to control purchases made by its students in order to reduce impulse purchases of products by continuing to apply personal grooming in its students' daily lives.Downloads
References
Afiful, H. I. (2021). Keterjangkauan Teknologi Informasi Dalam Live Streaming Shopping Untuk Menciptakan Minat Pembelian Pada E-Commerce Shopee (Doctoral dissertation, Universitas Muhammadiyah Surakarta).
Arianti, B. F. (2021). Literasi Finansial (Teori dan Implementasinya). Banyumas: CV Pena Persada.
Azizah, F. (2015). Pengukuran Keandalan Operator Sigaret Kretek Mesin Menggunakan Hierarchical Task Analysis dan Fuzzy HEART (Doctoral dissertation, Universitas Brawijaya).
Mustika, W., Kurniawati, M., & Sari, M. P. (2023). Pengaruh Motivasi Belanja Hedonis Terhadap Perilaku Pembelian Impulsif Kategori Produk Fashion Online Pada Marketplace. Primanomics: Jurnal Ekonomi & Bisnis, 21(1), 141-151.
Nagadeepa. Shirahati, Deepthi. N., Shuda. 2021. Pembelian impulsif: Concepts, Frameworks and Consumer Insight. Madurai-Tamil Nandu-India.
Nugroho, U. (2018). Metodologi penelitian kuantitatif pendidikan jasmani. Penerbit CV. Sarnu Untung.
Restike, K. P., Presasti, D., Fitriani, D. I., & Ciptani, M. K. (2024). Pengaruh Literasi Keuangan, Perilaku Pembelian Impulsif, Dan Gaya Hidup Terhadap Penggunaan Shopee Paylater Gen Z. Jurnal Akuntansi Bisnis, 22(1), 100-113.
Santika, E. F. (2024). ECDB: Proyeksi Pertumbuhan e-Commerce Indonesia Tertinggi Sedunia pada 2024. Data Boks Kata Data diakses melalui https://databoks.katadata.co.id/datapublish/2024/04/29/ecdb-proyeksi-pertumbuhan-e-commerce-indonesia-tertinggi-sedunia-pada-2024
Sari, A. A. P., & Habib, M. A. F. (2023). Strategi pemasaran menggunakan fitur Shopee live streaming sebagai media promosi untuk meningkatkan daya tarik konsumen (Studi kasus thrift shop di Kabupaten Tulungagung). Jurnal Ilmiah Wahana Pendidikan, 9(17), 41-58.
Sari, I. N., Lestari, L. P., Kusuma, D. W., Mafulah, S., Brata, D. P. N., Iffah, J. D. N., ... & Sulistiana, D. (2022). Metode penelitian kualitatif. Malang: Unisma Press.
Sari, R. (2021). Pengaruh Penggunaan Paylater TERHADAP perilaku impulse buying pengguna e-commerce di Indonesia. Jurnal Riset Bisnis Dan Investasi, 7(1), 44-57.
Wijaya, H. (2020). Analisis data kualitatif teori konsep dalam penelitian pendidikan. Makassar: Sekolah Tinggi Theologia Jaffray.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Pendas : Jurnal Ilmiah Pendidikan Dasar
This work is licensed under a Creative Commons Attribution 4.0 International License.
