ANALISIS RETORIKA PEMILIHAN BAHASA DALAM VISUALISASI IKLAN MIE SEDAAP SEBAGAI UPAYA MENARIK MINAT KONSUMEN

Abstract

Advertising is a form of communication that aims to convey promotional messages about products, services or ideas to a wide audience through various media. This research aims to: (1) determine the rhetoric of language choice in the visualization of mie sedaap advertisements as a consumer attraction. (2) knowing the advertising strategy in the visualization of Mie Sedaap advertisements to attract consumers. This research uses qualitative methods with direct and indirect interviews with mie sedaap consumers and visual observations of mie sedaap advertisements. The conclusion of the research that has been carried out is that: (1) the rhetoric of language choice in the visualization of Sedaap noodle advertisements as a consumer attraction, namely there are hyperbole, paradox, metaphor, personification and repetition. (2) the advertising strategy in the Mie Sedaap advertising visualization involves the use of attractive visual elements and narratives that are consistent with the brand identity, namely by implementing a marketing mix. There are several benefits of a marketing mix strategy, namely; - ⁠Help with effective marketing planning, development and implementation. - ⁠Helps understand what products or services can be offered to customers. - ⁠Help businesses leverage their strengths and avoid unnecessary costs.