Rancangan Strategi Komunikasi Kesehatan Dinkes Kota Bandung Dalam Program Vaksinasi Covid-19

Studi Kasus Strategi Komunikasi Kesehatan Dinkes Kota Bandung Dalam Program Vaksinasi

Authors

  • dicky yusuf budiman kusmayadi +6282118500236
  • Deddy Mulyana
  • Diah Fatma Sjoraida

Keywords:

Strategi Komunikasi, Komunikasi Kesehatan, Kinerja Dinas Kesehatan Kota Bandung

Abstract

Pelaksanaan program vaksinasi Covid-19 melibatkan berbagai bidang dengan lingkup kerja yang
beragam, sehingga memerlukan koordinasi dan kerja sama lintas sektor dengan intensitas tinggi. Kerja
sama lintas sektor dalam komunikasi juga menjadi perhatian Kementerian Kesehatan RI. Penelitian ini
berfokus pada strategi komunikasi yang dirancang oleh Dinas Kesehatan Kota Bandung dalam
menyampaikan pesan kesehatan terkait program vaksinasi Covid-19. Pendekatan yang digunakan
adalah kualitatif dengan paradigma konstruktivis. Pengumpulan data dilakukan melalui wawancara
dengan informan yang relevan dan laporan asesmen mengenai pengelolaan media sosial Instagram
pada Juli 2022. Berdasarkan penilaian menggunakan indikator FAIR, kinerja Dinas Kesehatan Kota
Bandung menduduki peringkat ke-3 dari 20 besar Dinas Kesehatan di Jawa Barat pada Juli 2022. Hal
ini memerlukan peningkatan produktivitas konten dan interaksi. Vaksinasi Covid-19 membutuhkan
kolaborasi lintas sektoral untuk mendukung efektivitas program. Strategi komunikasi yang dirancang
oleh Dinas Kesehatan Kota Bandung melalui divisi Humas berlandaskan pada teori Manajemen
Komunikasi Risiko dan Krisis.

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Published

2024-12-30

Issue

Vol. 7 No. 2 (2024): Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Politik

Section

Articles

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