Pengembangan Produk Unggulan UMKM Kabupaten Sukabumi

  • Dikdik Kusdiana Fakultas Ekonomi Universitas Pasundan
  • Ardi Gunardi Fakultas Ekonomi Universitas Pasundan

Abstract

Micro, Small and Medium enterprises (MSMEs), in national economy, have an important and strategic role. This research examines the main product development of MSMEs in Sukabumi regency. The analysis method used is Analytic Hierarchy Process (AHP). This method is used to identify MSMEs main products in several sectors appropriate to be developed. The result shows that the potential products of MSMEs in each sector, after conducting AHP analysis based on the criteria of uniqueness, market force and economic benefits, are mangosteen, metal processing and workshop services.

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Published
Dec 14, 2014
How to Cite
KUSDIANA, Dikdik; GUNARDI, Ardi. Pengembangan Produk Unggulan UMKM Kabupaten Sukabumi. TRIKONOMIKA, [S.l.], v. 13, n. 2, p. 153-171, dec. 2014. ISSN 2355-7737. Available at: <https://journal.unpas.ac.id/index.php/trikonomika/article/view/611>. Date accessed: 25 jan. 2021. doi: http://dx.doi.org/10.23969/trikonomika.v13i2.611.