DEVELOPMENT OF LEMON-BASED BEVERAGE BUSINESS AS A COMMUNITY IMMUNE INCREASE IN THE NEW NORMALITY ERA

  • Andre Suryaningprang Sekolah Tinggi Ilmu Ekonomi Indonesia Membangun (INABA)
  • Arie Hendra Saputro Universitas Indonesia Membangun
  • Listri Herlina Universitas Indonesia Membangun
  • Dedi Supiyadi Universitas Indonesia Membangun

Abstract

The problem that faced partners is the not yet optimal application of digital marketing in marketing products. The solution to each of these problems is to utilize ADS Facebook and Social Media and provide assistance and training. By providing these solutions, it is hoped that there will be an increase in sales and an increase in social media interaction and being registered in the Market Place. The specific target of this activity is that partners can market their products to various regions so that the distribution radius is wider and in line with increased sales. The method used is to identify needs, SWOT analysis and Expalanatory Survey to Javaganics Partners. The implementation stages consist of (1) Digital Marketing training and empowerment; (2) Data analysis; (3) Coordination of partners and researchers; (4) and internal administration of the institution; (5) Institutional self-evaluation and institutional development funds.

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Published
Jan 25, 2022
How to Cite
SURYANINGPRANG, Andre et al. DEVELOPMENT OF LEMON-BASED BEVERAGE BUSINESS AS A COMMUNITY IMMUNE INCREASE IN THE NEW NORMALITY ERA. Pasundan International of Community Services Journal (PICS-J), [S.l.], v. 3, n. 2, p. 125-132, jan. 2022. ISSN 2686-3405. Available at: <https://journal.unpas.ac.id/index.php/pics/article/view/4953>. Date accessed: 29 june 2022. doi: http://dx.doi.org/10.23969/pics-j.v3i2.4953.