KOMUNIKASI POLITIK KHOLILAN IMAM DIAPARI SIREGAR DALAM PEMILIHAN KEPALA DESA BAHAL BATU KECAMATAN BARUMUN TENGAH KABUPATEN PADANG LAWAS 2022 – 2027

Abstract

Kholilan Imam Diapari Siregar made several efforts before carrying out the political recruitment for the election of the village head. First, deliberation. Deliberations are carried out to the general public as campaigns are carried out by them in general. Second, personal lobby. This strategy really needs to be done because the scope is you. The target to be addressed is your own brother with various kinds of hopes that will be promised. Third, morality. Morality emphasizes language so that when carrying out campaigns morality languages are shown with the aim that targets or voters are indoctrinated in the language conveyed. Fourth, appointment lobby. Lobbying promises means that if elected as a village head, the village head candidate must roll over every five years and not be allowed two consecutive terms. Fifth, the forced system. The coercive system means that if you don't elect a candidate for village head, you will be expelled from the village or not included in the group (split group). Given that the village of Bahal Batu has a lineage that cannot be resolved on the basis of conflict. Sixth, non-money politics. The election for the village head candidate is clean of money politics. There is no such thing as bribery between village head candidates and those who vote. The purpose of this study is to analyze the political communication of the kholilan imam diapari siregar in the election of the village head of Bahal Batu, Barumun Tengah sub-district, Padang Lawas district 2022 – 2027. This research uses a qualitative descriptive approach. The informant determination technique uses purposive. Data collection techniques through interviews and documentation. Data analysis technique uses the Miles and Huberman technique. And data validation techniques, namely the extension of participation and triangulation. The results of this study indicate that the political communication style of Kholilan Imam Diapari Siregar as the village head uses verbal and non-verbal communication. This communication has characteristics such as the use of words that are easy to understand, speed in speaking, and a sense of humor. Meanwhile, the non-verbal communication is like how the village head dresses and touches. Then political marketing communications used by Kholilan Imam Diapari Siregar personal selling, word of mouth, and public relations. While the communication media used are interpersonal communication and social media