IMPLEMENTASI SISTEM ADMINISTRASI DAN MANAJEMEN PENJUALAN PADA DEALER YAMAHA PANCA MOTOR PAMENANG

Abstract

This study examines the implementation of the administrative system and sales management at Yamaha Panca Motor Dealer Pamenang. The main issue raised is the importance of structured administrative governance and effective sales strategies in facing the increasingly intense competition within the automotive industry. The purpose of this research is to identify how the implementation of administrative systems and sales management is carried out and its impact on operational smoothness and the achievement of company targets. The research method employs a descriptive qualitative approach with data collection techniques including direct observation, employee interviews, and company data documentation. The results show that the administrative system implemented has been fairly good in terms of transaction recording, document archiving, and customer data management, although there are still challenges such as delays in data input. In terms of sales management, promotional strategies, customer service, and cooperation with financing institutions have proven effective in increasing sales volume and customer satisfaction. Overall, the implementation of the administrative system and sales management at Yamaha Panca Motor Dealer Pamenang has been effective, although improvements are still needed in utilizing digital technology to support work efficiency.