ANALISIS DESAIN MULTIMEDIA PEMBELAJARAN NAHWU BERBASIS VIDEO ANIMASI PADA KANAL YOUTUBE YAYASAN BISA BERDASARKAN CTML RICHARD E. MAYER

Abstract

The growth of digital platforms such as YouTube has opened new opportunities for Arabic language learning, including Nahwu (Arabic syntax), a topic often perceived as difficult by beginner learners due to its abstract and rule-dense nature. The abundance of instructional videos does not automatically guarantee sound multimedia design, which calls for a systematic evaluation framework. This study aims to analyze the multimedia design quality of three videos in the “Animasi Pembelajaran Bahasa Arab (Nahwu)” playlist on the BISA (Belajar Islam dan Bahasa Arab) YouTube channel, based on Richard E. Mayer's eight principles of the Cognitive Theory of Multimedia Learning (CTML): Coherence, Signaling, Spatial Contiguity, Temporal Contiguity, Segmenting, Pre-training, Modality, and Personalization. A qualitative content-analysis approach was employed through an analytical rubric built around these eight principles, with data gathered via repeated observation, visual documentation, and data reduction-display-conclusion procedures. The findings indicate that the three videos generally apply the Signaling, Spatial Contiguity, Segmenting, and Personalization principles well, including the Temporal Contiguity and Modality principles, which were confirmed through the researcher's direct audio-visual observation. This study recommends the accompanying rubric as a proposed instrument for researchers and content creators to evaluate and design more effective video-based Nahwu learning media.