PENGGUNAAN MEDIA SOSIAL TIKTOK DAN MOTIVASI BERV.,RAUSAHA TERHADAP MINAT BERWIRAUSAHA MELALUI ENTREPRENEURIAL KNOWLEDGE DI SMAN 1 SURABAYA KELAS XI
DOI:
https://doi.org/10.23969/jp.v11i03.62305Keywords:
Entrepreneurial Interest, Entrepreneurial Knowledge, Entrepreneurial Motivation, SEM-PLS, Use of TikTok,Abstract
This study aims to analyze the influence of Tik Tok social media use and entrepreneurial motivation on entrepreneurial interest, with entrepreneurial knowledge as a mediating variable, among 11th-grade students at SMAN 1 Surabaya. This study employs a quantitative approach using SEM-PLS analysis. The results indicate that the use of the social media platform TikTok and entrepreneurial motivation have positive and significant effects on both students' entrepreneurial interest and entrepreneurial knowledge. Furthermore, entrepreneurial knowledge also has a positive and significant effect on entrepreneurial interest and mediates the relationship between the use of TikTok and entrepreneurial motivation and students' entrepreneurial interest. Thus, the preneur the sivation dia platereneuria. entrepreneurial knowledge play an important role in increasing the entrepreneurial interest of 11th-grade students at SMAN 1 Surabaya.
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