PEMAKNAAN SIMBOLIK TERHADAP KONTEN BEAUTY INFLUENCER DALAM PEMBENTUKAN PREFERENSI PENGGUNAAN SKINCARE LOKAL PADA MAHASISWI UNS
DOI:
https://doi.org/10.23969/jp.v11i03.60475Keywords:
Consumer preferences, local skincare, beauty influencer, phenomenology, symbolic interaction.Abstract
This study aims to (1) understand the forms of symbolic meanings constructed by female students of Sebelas Maret University (UNS) toward the symbols presented in beauty influencer content on social media, and (2) analyze the process of forming preferences for local skincare products through the symbolic meanings derived from beauty influencer content. This research employs a qualitative method with a phenomenological approach. The data sources consist of primary and secondary data. The primary data were obtained from female students of UNS as research informants, as they were considered to have relevant experiences and knowledge regarding the use of local skincare products and exposure to beauty influencer content. Secondary data were collected from supporting literature, including books, journals, theses, and documentation related to local skincare products and beauty influencer content. The sampling technique used was purposive sampling. Data were collected through observation, documentation, and in-depth interviews. The validity of the data was ensured through source triangulation and technique triangulation. Data analysis was conducted using data reduction, data display, and conclusion drawing techniques. The findings of this study indicate that: (1) preferences for local skincare products are formed through symbolic meanings associated with products perceived as safe, legally certified, and suitable for users’ skin needs; (2) beauty influencers serve as sources of information and references in shaping female students’ purchasing decisions regarding local skincare products through educational content shared on social media; (3) the credibility of beauty influencers fosters trust in skincare product recommendations through honesty, personal experience, and effective communication skills in explaining products; (4) informants perceive beauty not merely as physical perfection but also as a form of self-care, skin health, and self-confidence; and (5) interactions on social media increase interest in and contribute to the formation of preferences for local skincare products among female students at UNS.
Downloads
References
Agustina, W., & Sari, W. P. (2021). Pengaruh influencer marketing TikTok terhadap brand image Bittersweet by Najla. Prologia, 5(2), 356. https://doi.org/10.24912/pr.v5i2.10211
Angela, M., Crystella Yeoh, A., Tan, A., Valencia Yauri, G., Indira Manan, K., Amelia Muljadi, N., & Yulia Ningsih, R. (n.d.). Faktor-Faktor yang Memengaruhi Minat Beli Konsumen Berdasarkan Influencer Tasya Farasya. https://doi.org/10.38035/jmpd.v2i3
Anzaini, M. S., Anggreni, L., Felicia, N. E., & Mettaritha, R. (2023). Pengaruh Beauty Influencer dan Story Instagram Terhadap Keputusan Pembelian Produk Kecantikan pada Media Sosial. Jurnal Ilmiah Multidisipline, 1(11), 356–367. https://doi.org/10.5281/zenodo.10278771
Atthahirah, A., Mulyasari, P., Kepuasan, A. /, Dan, K., Merek, R., Brand, T.,
Jurnal, J. :, Sosial, I., Pendidikan, D., & Agustini, P. M. (2024). How to Cite Kepuasan Konsumen dan Reputasi Merek Terhadap Brand Loyalty Daviena Skincare. Loyalty Daviena Skincare, 5(4). https://doi.org/10.36418/syntax-imperatif.v5i4.466
Blumer, H. (1969). Symbolic Interactionism: Perspective and Method. Englewood Cliffs, NJ: Prentice-Hall.
Chourasia, S., Shrivastava, A., Jodhana, L. S., & Verma, B. L. (2023). Analyzing the Effect of Social Media Influencers on the Purchase Decision of Consumers. Gurugram University Business Review (GUBR), 2(2), 34–41. https://www.researchgate.net/publication/367254415_Analyzing_the_Effect_ of_Social_Media_Influencers_on_the_Purchase_Decision_of_Consumers
Dewi, I. P., Holidah, D., & Hidayat, M. A. (2022). Peningkatan Pengetahuan Penggunaan Skincare pada Remaja Melalui Kegiatan Penyuluhan di SMA Negeri 1 Suboh Situbondo. Prosiding Kolokium Hasil Penelitian dan Pengabdian kepada Masyarakat Periode I Tahun 2022, 187–192. https://repository.unej.ac.id/
Febrianti, Z., & Ahmadi, M. A. (2024). Pengaruh Electronic World of Mouth (E-WOM) pada Sosial Media Terhadap Brand Image dan Minat Beli Produk.
2(1). https://doi.org/10.62710/9tcxd109
Pradita, W. H., & Devi, S. P. (2024). Persepsi khalayak pada kualitas produk skincare lokal. Kiwari, 3(4), 777–783. https://journal.untar.ac.id/index.php/kiwari
Hanny Sekar Kinasih, A., & Prabawan, B. (n.d.). PENGARUH GAYA HIDUP DAN EKUITAS MEREK TERHADAP KEPUTUSAN PENGGUNAAN PERAWATAN KECANTIKAN (STUDI PADA KONSUMEN WANITA
NATASHA SKIN CARE SEMARANG). In Jurnal Administrasi Bisnis: IX. Retrieved www.topbrand-award.com,
Hermansyah, H., & Nuraini, N. (2024). Makna Penggunaan Skincare Bagi Mahasiswa. Jurnal Kajian Penelitian Pendidikan Dan Kebudayaan, 2(2), 203–214. https://doi.org/10.59031/jkppk.v2i2.483
Lingga Yuliana, Adrian A. Wijanarko, Andri Mat Raharjo, Sri Harnanih, & Maya Firdiana. (2022). PERANAN INFLUENCER DALAM MENINGKATKAN PENJUALAN PRODUK SELAMA KONDISI PANDEMI. Jurnal Bisnis
Terapan, 6(1), 75–88. https://doi.org/10.24123/jbt.v6i1.4874
Mayladewi, A. R., & Jatmiko Jati, L. (2025). PENGARUH HARGA, KUALITAS PRODUK, DAN IKLAN TERHADAP MINAT BELI PRODUK SKINCARE
LOKAL. https://e.journal.titannusa.org/index.php/economist
Meng, L. (Monroe), Duan, S., Zhao, Y., Lü, K., & Chen, S. (2021). The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion. Journal of Retailing and Consumer Services, 63(July), 102733. https://doi.org/10.1016/j.jretconser.2021.102733
Merici Ardelia Edlyna, A., Crystella Yeoh, A., Tan, A., Valencia Yauri, G., Indira Manan, K., Amelia Muljadi, N., & Yulia Ningsih, R. (n.d.). Faktor-Faktor yang Memengaruhi Minat Beli Konsumen Berdasarkan Influencer Tasya Farasya. https://doi.org/10.38035/jmpd.v2i3
Nawiyah, N., Kaemong, R. C., Ilham, M. A., & Muhammad, F. (2023). Penyebab Pengaruhnya Pertumbuhan Pasar Indonesia Terhadap Produk Skin Care Lokal Pada Tahun 2022. ARMADA: Jurnal Penelitian Multidisiplin, 1(12), 1390–1396. https://doi.org/10.55681/armada.v1i12.1060
Nurul, A., Faris, A., Seyma, Q. N., Soegiarto, A., Anugrah Imsa, M., Kholik, A., Studi, P., Masyarakat, H., Digital, K., Sosial, I., & Hukum, D. (2025).
MUKASI: Jurnal Ilmu Komunikasi Pengaruh Kredibilitas Konten TikTok @dokterdetektif terhadap Minat Beli Produk Skincare. 4(3), 496–510. https://doi.org/10.54259/mukasi.v4i3.4353
Pradiptyas, A., Kata Kunci, A., Lokal, P., Merek, D., Korea, A., & Kecantikan, P. (2024). Pengaruh Korean Wave dan Brand Ambassador terhadap keputusan pembelian produk kecantikan lokal pada mahasiswa Politeknik Negeri Jakarta. Indonesian Research Journal on Education, 4(4), 3328–3335.
Retrieved from https://irje.org/index.php/irje
Qisthi. (2025, January 31). 10 Beauty Influencer Terbaik di Indonesia. Partipost. https://www.partipost.com/id/resources-guides-indonesia/10-beauty-influencer-terbaik-di-indonesia
Ranubaya, F. A., & Endi, Y. (2023). Analisis privasi dan publikasi postingan media sosial di kalangan orang muda menurut interaksionisme simbolik Herbert Blumer. Metta: Jurnal Ilmu Multidisiplin, 3(2), 133–144. https://doi.org/10.37329/metta.v3i2.2094
Siti Rabiah, A., & Anggriany Stefany, F. (2022). ANALISIS PREFERENSI KONSUMEN TERHADAP PRODUK PERAWATAN DIRI (SKINCARE) LOKAL YANG MEMPENGARUHI CUSTOMER LOYALTY Oleh. Jurnal
Ekonomi Dan Bisnis, 11(3). www.janio.com,
Susanti, R. N., Kayyisa, D., Syifa, H. L., & Putri, N. A. (2025). BRAND IMAGE DAN KEPUTUSAN PEMBELIAN: STUDI PERBANDINGAN SKINCARE LOKAL VS NON-LOKAL. 03(06). https://e-
journal.naureendigition.com/index.php/mj
Syafika Mumtaz, Z. (2021). Pengaruh penggunaan aplikasi tik tok sebagai media promosi dan trend glow up terhadap minat beli produk kecantikan. 13(2), 282–291. https://bit.ly/Generasilanggasterkoneksi
Syakhrani, A. W., & Widijatmoko, E. K. (2024). Perkembangan komunikasi digital: Dampak media sosial pada interaksi sosial di era modern. Jurnal Komunikasi, 2(12), 919–925. https://ecosemica.net/index.php/KOMUNIKASI
Taufiqah, R., & Sari, O. Y. (2023). Pengaruh inovasi produk dan citra merek terhadap keputusan pembelian skincare lokal produk serum Scarlett Whitening. Cakrawala Repositori IMWI, 6(1), 352–363. https://cakrawala.imwi.ac.id/index.php/cakrawala
Titania, I. P., & Sudradjat, R. H. (2024). Pengaruh Konten Instagram Dan Kredibilitas Beauty Influencer Nanda Arsyinta Terhadap Gaya Hidup Remaja. Jurnal Pustaka Komunikasi, 7(2), 293–301. https://doi.org/10.32509/pustakom.v7i2.3784
Yani, O., Mulyani, S., Wibisono, T., & Hikmah, A. B. (2022). PEMANFAATAN MEDIA SOSIAL TIKTOK UNTUK PEMASARAN BISNIS DIGITAL SEBAGAI MEDIA PROMOSI. 11(1). http://stp-mataram.e-journal.id/JHI
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Pendas : Jurnal Ilmiah Pendidikan Dasar
This work is licensed under a Creative Commons Attribution 4.0 International License.
