PEMANFAATAN MEDIA SOSIAL INSTAGRAM @BRINPEDIA SEBAGAI SARANA DISEMINASI INFORMASI BADAN RISET DAN INOVASI NASIONAL (BRIN)

Abstract

This study aims to analyze the use of Instagram @brinpedia as a medium for
disseminating research and innovation information by the National Research and
Innovation Agency (BRIN). A descriptive qualitative approach was employed using
observation, interviews, active participation, and literature review. The findings show
that @brinpedia is effectively utilized through visual content such as carousel posts
and videos using simple and accessible language. Audience responses were
generally positive, particularly toward the “Periset” series and technology-related
innovation content. The main supporting factor is widespread social media use,
while the primary challenge is the content validation process with researchers. The
study highlights the important role of @brinpedia in disseminating research
information to the public.