IMPLEMENTASI PENGGUNAAN MEDIA KOMIK BERGAMBAR OLEH KADER POSYANDU KEPADA ORANG TUA DI POSYANDU MELATI

Abstract

This study aims to describe the implementation of illustrated comic media used by Posyandu cadres in delivering health information related to child growth and development at Posyandu Melati, Anjir Mambulau Barat Village. A descriptive qualitative approach was employed in this research. Data were collected through observation, interviews, and documentation involving three Posyandu cadres and five parents of toddlers. The results indicate that illustrated comic media is used by cadres as a supporting medium to convey health information that was previously delivered verbally. The media facilitates the connection between information in the Maternal and Child Health Handbook (KIA) and parents’ understanding through a more contextual visual representation. In addition, the use of comic media encourages more interactive communication between cadres and parents, reflected in increased engagement during Posyandu activities. Findings further show that the acceptance of health information is influenced not only by the media itself but also by the social context of the community, including trust relationships between cadres and parents as well as familiarity with visual-based communication. This suggests that the effectiveness of health education media is strongly shaped by social interaction within the Posyandu setting. In conclusion, illustrated comic media functions not only as a communication aid but also as a social medium that strengthens interaction between cadres and the community in child health education.