Efektivitas Teknik Self-management dalam Mengurangi Impulsive buying behavior pada Mahasiswa Pengguna E-commerce
DOI:
https://doi.org/10.23969/jp.v11i3.57300Keywords:
pengelolaan diri, pemantauan diri, perilaku pembelian impulsif, e-commerce, mahasiswaAbstract
The growth of e-commerce has made shopping more convenient, but it has also led to an increase in impulsive buying behavior among college students. This study aims to test the effectiveness of self-management techniques in reducing impulsive buying behavior among college students who use e-commerce. The study employs a quantitative approach using an experimental method and a one-group pretest-posttest design. The participants consisted of 30 active students at Maulana Malik Ibrahim State Islamic University in Malang, selected using purposive sampling. The research instrument used was the Impulse Buying Tendency Scale (IBTS). The intervention consisted of self-management training using self-monitoring techniques. Data were analyzed using the Wilcoxon Signed-Rank Test. The results showed a decrease in the mean impulsive buying score from 56.90 to 31.10 after the intervention. The results of the Wilcoxon test showed a Z-value of -4.743 with a significance level of 0.000 (p < 0.05), indicating that self-management techniques are effective in reducing impulsive buying behavior. These findings suggest that self-management techniques can serve as an alternative intervention to improve self-regulation and help students control their impulsive buying behavior on e-commerce platforms.
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