ANALISIS LUNTURNYA BUDAYA MEMBACA DIKALANGAN REMAJA SEBAGAI DAMPAK DOMINASI KONTEN VIDIO PENDEK

Abstract

1. This research aims to examine the phenomenon of declining interest in reading among Indonesian teenagers which is thought to be influenced by the widespread use of short video content on various social media platforms such as TikTok, Instagram Reels and YouTube Shorts. This research uses a descriptive qualitative approach with a literature study method. Data was obtained through various sources, such as scientific journals, academic articles and research reports published in the 2020–2025 period. The research results show that the high intensity of short video consumption has a big influence on the decline in teenagers' interest in reading. This is due to the characteristics of short, fast and entertaining content, which triggers instant gratification and makes it increasingly difficult for teenagers to concentrate on long reading. Additionally, social media algorithms designed to increase user engagement also reinforce the habit of passively consuming content and reducing reading time. The impacts that arise include a decline in critical thinking abilities, weakening of long-term concentration, and a decline in teenagers' academic achievement. Therefore, cooperation is needed from various parties, such as families, schools and the government, in rebuilding a reading culture amidst the increasingly rapid development of the digital era.