OPTIMALISASI KETERAMPILAN KOMUNIKASI INTERPERSONAL SISWA : PENERAPAN METODE ARKA DALAM BIMBINGAN KELOMPOK

Authors

  • Farah Nur Sabila Universitas Lambung Mangkurat
  • Nur Nazwa Kamilah PENDIDIKAN PROFESI GURU BIDANG STUDI BIMBINGAN DAN KONSELING UNIVERSITAS LAMBUNG MANGKURAT
  • Amalia Oktavia PENDIDIKAN PROFESI GURU BIDANG STUDI BIMBINGAN DAN KONSELING UNIVERSITAS LAMBUNG MANGKURAT
  • Eklys Cheseda Makaria PENDIDIKAN PROFESI GURU BIDANG STUDI BIMBINGAN DAN KONSELING UNIVERSITAS LAMBUNG MANGKURAT
  • Najmi Lailani PENDIDIKAN PROFESI GURU BIDANG STUDI BIMBINGAN DAN KONSELING UNIVERSITAS LAMBUNG MANGKURAT

DOI:

https://doi.org/10.23969/jp.v11i02.55906

Keywords:

marketing communication, IMC, Instagram, brand awareness, hotel branding

Abstract

The social rejection barriers students face in academic activities in the classroom require efforts to develop their adaptive abilities, one of which is through the optimization of interpersonal communication skills so that students can become effective learning partners for their peers. This study aims to improve students’ interpersonal communication skills through the application of the ARKA method in group guidance services. This is an Action Research in Guidance and Counseling (PTBK) study conducted collaboratively over three cycles. The research subjects consisted of 8 students from class XI-8 at SMAN 6 Banjarmasin. Data collection techniques included observation, questionnaires, sociometry, and documentation. Data analysis used a comparative descriptive approach by comparing pre-intervention conditions with those in cycles I, II, and III. The results showed an improvement in students’ interpersonal communication skills following the intervention, as evidenced by changes in pre-test and post-test categories and increased student participation. Thus, it can be concluded that the application of the ARKA method in group guidance services is effective in improving the interpersonal communication skills of students in Class XI-8 at SMAN 6 Banjarmasin.

Downloads

Download data is not yet available.

References

Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press.

Ayoga, H. M., & Saputro, E. P. (2025). Strategi Komunikasi Pemasaran dalam Meningkatkan Brand Awareness melalui Media Sosial Instagram @molla_studio. MUKASI: Jurnal Ilmu Komunikasi, 4(3), 777–795.

Belch, G. E., & Belch, M. A. (2001). Advertising and Promotion: An Integrated Marketing Communication. McGraw-Hill.

Fadli, M. R. (2021). Memahami Desain Metode Penelitian Kualitatif. Humanika, 21(1), 33–54.

Istiqomah, A., et al. (2024). Analisis Strategi Komunikasi Pemasaran dalam Meningkatkan Jumlah Pengunjung pada Hotel Arinas di Lampung. Jurnal Intelek Insan Cendikia, 1(10), 6837–6849.

Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1–22.

Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). Pearson Education.

Pickton, D., & Broderick, A. (2005). Integrated Marketing Communication. Pearson Education Limited.

Sofiani, S. (2020). Pengaruh Sosial Media Terhadap Brand Awareness Amaris Hotel. Kepariwisataan: Jurnal Ilmiah, 14(2), 53–61.

We Are Social & Meltwater. (2025). Digital 2025: Indonesia. https://datareportal.com/reports/digital-2025-Indonesia

Downloads

Published

2026-06-24