ANALISIS PERILAKU DAN ETIKA BISNIS PEDAGANG PAKAIAN DALAM PERSPEKTIF HUKUM EKONOMI SYARIAH DI PASAR SENTRAL TAKALALA KABUPATEN SOPPENG

Abstract

This study aims to identify the behavior and business ethics of clothing traders from the perspective of Islamic Economic Law and to analyze the practices of Islamic business ethics implemented by clothing traders in Takalala Central Market, Soppeng Regency. This study uses a qualitative method with a case study approach. Data were obtained through semi-structured interviews, direct observation, and documentation of clothing traders and consumers operating in Takalala Central Market. Data analysis was conducted using the Miles, Huberman, and Saldana model, which includes data reduction, data presentation, and conclusion drawing and verification. The results show that most clothing traders have implemented Islamic business ethics values ​​in their trading activities, such as a friendly attitude in serving consumers, honesty in providing information about goods, a trustworthy attitude in maintaining customer trust, and the implementation of a bargaining system based on mutual agreement. In addition, the trading practices carried out generally meet the basic principles of Islamic Economic Law, such as willingness (an-taradhin), justice, and responsibility in transactions. This study concludes that the behavior and business ethics of clothing vendors in Takalala Central Market generally reflect Islamic business ethics and the principles of Sharia Economic Law, although improvements in transparency and consistency in the application of business ethics are still needed. The novelty of this research lies in the empirical study of the behavior and business ethics of clothing vendors in traditional markets, analyzed specifically through the perspective of Sharia Economic Law.