PENERAPAN TEKNIK VIDEOGRAFI DALAM PEMBUATAN PRODUK KAMPANYE SP4N LAPOR! INSPEKTORAT JAWA BARAT
DOI:
https://doi.org/10.23969/jp.v11i02.51125Keywords:
videography, public service advertisement, digital campaign, SP4N-LAPOR!Abstract
This study discusses the application of videography techniques in producing the SP4N-LAPOR! campaign product for the Inspectorate of West Java Province. The background of this project is the need for more communicative and informative public communication media to increase public awareness regarding online public complaint services. The project aimed to produce public service advertisement videos and digital campaign content through the implementation of videography techniques to strengthen visual communication. The production process applied the Multimedia Development Life Cycle (MDLC) method through pre-production, production, and post-production stages. Data collection techniques included active participation, observation, interviews, and literature study. The videography techniques implemented consisted of long shot, medium long shot, medium shot, medium close up, close up, and extreme close up.
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