ANALISIS TEKNIK VIDEO EDITING DALAM MENINGKATKAN DAYA TARIK VISUAL KONTEN TIKTOK @PURELA.ID
DOI:
https://doi.org/10.23969/jp.v11i2.50763Keywords:
: video editing, TikTok, visual attractiveness, digital content, social mediaAbstract
The rapid development of digital media has encouraged brands to utilize short-video platforms such as TikTok as a communication and marketing medium. Visual attractiveness has become an important factor in maintaining audience attention in the fast-paced digital environment. This study aims to analyze the application of video editing techniques in improving the visual attractiveness of TikTok content on the @purela.id account. The research uses a qualitative descriptive method through digital observation, interviews, and literature study. The primary data were obtained from TikTok content produced during the internship period at PT Purela Sinari Abadi. The analysis focuses on editing techniques such as cutting, pacing, subtitle usage, transitions, audio synchronization, and visual composition.
Downloads
References
Fadillah N, Prasetyo B. (2023). Analisis daya tarik visual pada konten video pendek di media sosial. Jurnal Studi Komunikasi. 7(2):115–129.
Hidayat R, Lestari M. (2022). Strategi produksi konten kreatif pada platform TikTok. Jurnal Komunikasi Digital. 6(1):45–60.
Kusuma R, Sari M. (2023). Daya tarik visual dan minat audiens pada konten video promosi digital. Jurnal Komunikasi dan Media. 4(2):55–70.
Nasrullah R. (2020). Transformasi komunikasi digital di era media sosial. Jurnal Komunikasi Indonesia. 9(2):90–102.
Pramudito A, Sari D. (2024). Teknik editing video dan pembentukan persepsi visual audiens pada media sosial. Jurnal Ilmu Komunikasi Indonesia. 13(1):67–82.
Ramadhan A, Putri RP. (2022). Analisis efektivitas konten video pendek pada platform TikTok sebagai media promosi. Jurnal Komunikasi Global. 11(1):78–93.
Setyanto Y, Nugroho A. (2022). Daya tarik visual sebagai strategi komunikasi pemasaran digital. Jurnal Public Relations Indonesia. 8(2):90–104.
Suryani T, Amalia D. (2021). Pengaruh konten audio-visual terhadap minat audiens di media sosial. Jurnal Komunikasi Digital. 5(2):115–128.
Tinarbuko S. (2020). Elemen komunikasi visual dalam membangun makna pesan digital. Jurnal Desain Komunikasi Visual. 5(1):1–12.
Wibowo, F. (2020). Teknik dasar editing audio visual dalam produksi media digital. Jurnal Broadcasting Indonesia, 3(1), 15–27.
Gunawan, A., & Permata, S. (2021). Strategi visual branding pada media sosial TikTok. Jurnal Komunikasi Kreatif, 5(1), 33–47.
Mahendra, D., & Wijaya, P. (2022). Pengaruh editing video terhadap kualitas visual konten media sosial. Jurnal Multimedia Indonesia, 7(2), 88–101.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Pendas : Jurnal Ilmiah Pendidikan Dasar
This work is licensed under a Creative Commons Attribution 4.0 International License.
