IMPLEMENTASI TEKNIK SINEMATOGRAFI DALAM PRODUKSI VIDEO KAMPANYE EARTHDAY WITH BLP SEBAGAI MEDIA KOMUNIKASI VISUAL
DOI:
https://doi.org/10.23969/jp.v11i02.50456Keywords:
Audio Visual Media, Campaign Video, Cinematography, Editing, Visual Communication.Abstract
This study aims to analyze the implementation of cinematographic techniques in the production of the “Earthday with BLP” campaign video as a visual communication medium. The research used a descriptive qualitative method with data collection techniques including observation, documentation, and literature study. The results showed that the use of camera angles, lighting, movement camera, color grading, and editing improved the visual quality of the video, allowing campaign messages to be conveyed effectively to the audience. Cinematographic techniques also helped build emotional atmosphere and enhance visual appeal. The proper application of visual techniques made the video more communicative, attractive, and effective as a digital visual communication medium.
Downloads
References
Adha, A. D. W., Dharmawan, L., & Kuntoro, D. (2025). ANALISIS PROSES EDITING DALAM TAHAP PASCA PRODUKSI KONTEN DIGITAL DI PRODUCTION HOUSE BUKA PROJECT. Pendas: Jurnal Ilmiah Pendidikan Dasar, 10(04), 235–246.
Alamäki, A., Rhee, C., Suomala, J., Kaski, T., & Kauttonen, J. (2023). Creating effective visuals for destination marketing videos: Scenery vs people. Journal of Vacation Marketing, 29(1), 141–157.
Amalia, A. (2022). OASE Broadcasting. Book.
ANDIKA, A. (2025). PERANCANGAN KAMPANYE SOSIAL TERTIB HEWAN TERNAK DI KOTA JANTHO DALAM BENTUK AUDIO VISUAL. Institut Seni Budaya Indonesia Aceh.
Ardiansyah, Z. (2025). LKP: Perancangan Desain Visual Media Sosial sebagai Upaya Mendukung Kampanye Digital Marketing di PT. LANCAR ASIA INDUSTRI. Universitas Dinamika.
Blackmore, E., Knopf, K., Pearson, W. G., & Wieser-Cox, C. (2024). The Routledge handbook of indigenous film. Routledge.
Brown, B. (2023). Motion picture and video lighting. Routledge.
Dhanesh, G. S., & Rahman, N. (2021). Visual communication and public relations: Visual frame building strategies in war and conflict stories. Public Relations Review, 47(1), 102003.
Jamil, M. F., Anuar, I. M. H., & Din, S. C. (2025). Comparative Study on Sustainable Living Campaign for Malaysia by using Motion Graphics. Idealogy Journal, 10(2).
Nanda, S. B., Setyawan, M., & Wenas, M. B. (2025). Perancangan Video Promosi Tinctori Sebagai Media Promosi dengan Penerapan Marketing 5.0. Misterius: Publikasi Ilmu Seni Dan Desain Komunikasi Visual, 2(1), 267–287.
Putralim, J. S., & Yumico, J. (2024). Produksi Rekap Video Event Adha, A. D. W., Dharmawan, L., & Kuntoro, D. (2025). ANALISIS PROSES EDITING DALAM TAHAP PASCA PRODUKSI KONTEN DIGITAL DI PRODUCTION HOUSE BUKA PROJECT. Pendas: Jurnal Ilmiah Pendidikan Dasar, 10(04), 235–246.
Alamäki, A., Rhee, C., Suomala, J., Kaski, T., & Kauttonen, J. (2023). Creating effective visuals for destination marketing videos: Scenery vs people. Journal of Vacation Marketing, 29(1), 141–157.
Amalia, A. (2022). OASE Broadcasting. Book.
ANDIKA, A. (2025). PERANCANGAN KAMPANYE SOSIAL TERTIB HEWAN TERNAK DI KOTA JANTHO DALAM BENTUK AUDIO VISUAL. Institut Seni Budaya Indonesia Aceh.
Ardiansyah, Z. (2025). LKP: Perancangan Desain Visual Media Sosial sebagai Upaya Mendukung Kampanye Digital Marketing di PT. LANCAR ASIA INDUSTRI. Universitas Dinamika.
Blackmore, E., Knopf, K., Pearson, W. G., & Wieser-Cox, C. (2024). The Routledge handbook of indigenous film. Routledge.
Brown, B. (2023). Motion picture and video lighting. Routledge.
Dhanesh, G. S., & Rahman, N. (2021). Visual communication and public relations: Visual frame building strategies in war and conflict stories. Public Relations Review, 47(1), 102003.
Jamil, M. F., Anuar, I. M. H., & Din, S. C. (2025). Comparative Study on Sustainable Living Campaign for Malaysia by using Motion Graphics. Idealogy Journal, 10(2).
Nanda, S. B., Setyawan, M., & Wenas, M. B. (2025). Perancangan Video Promosi Tinctori Sebagai Media Promosi dengan Penerapan Marketing 5.0. Misterius: Publikasi Ilmu Seni Dan Desain Komunikasi Visual, 2(1), 267–287.
Putralim, J. S., & Yumico, J. (2024). Produksi Rekap Video Event Konferensi Generasi Emas ASEAN 2023/Jason Setiawan Putralim/Justin Yumico/61200145/68200084/Pembimbing: Dyah Nurul Maliki.
Rose, G. (2022). Visual methodologies: An introduction to researching with visual materials.
Solntsev, S. O., & Solovyov, O. O. (2025). ADVERTISING CAMPAIGN MANAGEMENT IN THE VIDEO PRODUCTION MARKET. Journal of Strategic Economic Research, 4, 56–69.
Swidersky, R. M. (2023). Development of an Integrated Marketing Communication Plan for the Film Production Company Studio 88 and Their Film" The Journey of the Elephant Soliman". ISCTE-Instituto Universitario de Lisboa (Portugal).
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Pendas : Jurnal Ilmiah Pendidikan Dasar
This work is licensed under a Creative Commons Attribution 4.0 International License.
