ANALISIS PENGGUNAAN APLIKASI TIKTOK PADA MAHASISWA PENDIDIKAN KOMPUTER SEBAGAI MEDIA EDUKASI PEMBELAJARAN BERBASIS TECHNOLOGY ACCEPTANCE MODEL (TAM)

Abstract

The development of digital media encourages the utilization of TikTok as an interactive educational learning media for Computer Education students. This study aims to analyze the influence of variables in the Technology Acceptance Model (TAM) on the use of TikTok as educational learning media. This research employs a quantitative approach using a survey method involving 172 students. The sample was determined using Slovin’s formula with a 5% margin of error and purposive sampling technique. The research stages include instrument preparation, data collection via questionnaires, data processing, and analysis using SEM-PLS with the assistance of SmartPLS 4. The results indicate that all relationships among variables have positive and significant effects. Perceived Ease of Use affects Perceived Usefulness  (t = 20.381; p = 0.000; coefficient = 0.753) and Attitude Toward Using (t = 5.533; p = 0.000; coefficient = 0.359). Perceived Usefulness  affects Attitude Toward Using (t = 7.467; p = 0.000; coefficient = 0.524). Furthermore, Attitude Toward Using influences Behavioral Intention to Use (t = 16.348; p = 0.000; coefficient = 0.719), and Behavioral Intention to Use affects Actual Use (t = 24.158; p = 0.000; coefficient = 0.798). Therefore, this study shows that the use of TikTok as educational learning media is formed through interrelated variables in the TAM, systematically influencing one another to result in actual usage.