Pemanfaatan Media Online Mata Peristiwa sebagai Sarana Publikasi Narasi Berita oleh Humas Polres Sukabumi Kota
DOI:
https://doi.org/10.23969/jp.v11i02.48956Keywords:
Media Online, Public Relations, News PublicationAbstract
This study seeks to examine the strategic approach employed by the Public
Relations Division of Polres Sukabumi Kota in leveraging the online media platform
Mata Peristiwa for publication purposes, as well as to identify challenges
encountered in this process. Utilizing a qualitative descriptive methodology, the
findings indicate that the publication strategy adheres to a structured internal
workflow. In this process, news drafts are initially handled by the Public Information
Section (Penmas) and subsequently verified by the Multimedia Information and
Documentation Section (PIDM) before being forwarded to the editorial team. On
average, the division disseminates 40 news narratives monthly. The identified
challenges include delays in acquiring statements from sources, limited human
resources, and the necessity for linguistic adjustments between formal institutional
language and online media. The study concludes that the deployment of specialized
online portals significantly enhances transparency and expedites the dissemination
of police activity narratives to the public.
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