IMPLEMENTASI VIDEOGRAFI DALAM DIGITAL CAMPAIGN CREATIVE VIDEO INTERVIEW TSP SQUAD
DOI:
https://doi.org/10.23969/jp.v11i02.48682Keywords:
creative video interview,, digital campaign, TSP SQUAD, videografi, visual storytellingAbstract
This study aims to explain the implementation of videography in the digital campaign by TSP Squad using a creative video interview format with a descriptive qualitative approach. Data were collected through observation, active participation in the production process, and relevant literature review. The results show that videography implementation through visual storytelling, composition, lighting, and shooting techniques contributes to the production of informative and engaging video content. The production process, which includes pre-production, production, and post-production stages, also plays a role in shaping the final output in line with the objectives of the digital campaign.
Downloads
References
Alamsyah, I. L., Aulya, N., & Satriya, S. H. (2024). Transformasi media dan dinamika komunikasi dalam era digital: Tantangan dan peluang ilmu komunikasi. Jurnal Ilmiah Research Student, 1(3), 168-181.
Brown, B. (2016). Cinematography: theory and practice: image making for cinematographers and directors. Routledge.
Creswell, J. W., & Creswell, J. D. (2020). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches(5th ed.). Sage Publication.
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.
Haidar, N. F., & Martadi, M. (2021). Analisis Konten Visual Post Instagram Riliv Dalam Membentuk Customer Engagement. Barik, 2(2), 121-134.
Hendrawan, A., & Firmansyah, R. (2021). Teknik produksi video dokumenter dalam media digital. Jurnal Komunikasi Visual, 10(2), 88–97.
Kinanti, D. A., Sjuchro, D. W., & Wirakusumah, T. K. (2025). Implementasi Teknik Pengambilan Gambar Oleh Director Of Photography Pada Produksi Video Feature “Silent Struggler: Searching For A Shoulder”. RIGGS: Journal of Artificial Intelligence and Digital Business, 4(2), 5408-5418.
Kriyantono, R., & Sos, S. (2014). Teknik praktis riset komunikasi. Prenada Media.
Morissan, M. A. (2018). Manajemen Media Penyiaran: Strategi Mengelola Radio & Televisi Ed. Revisi. Prenada Media.
PB, S. N. (2017). Menghadapi generasi visual; Literasi visual untuk menstimulasi kemampuan berpikir dalam proses pembelajaran. ELSE (Elementary School Education Journal): Jurnal Pendidikan dan Pembelajaran Sekolah Dasar, 1(2a).
Praditya, F., & Hadiyanto. (2025). Produksi konten video media sosial berbasis storytelling visual. Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM), 5(1).
Silver, N. (2018). The Signal and the Noise: Why So Many Predictions Fail--but Some Don't. Penguin Books
Utami, N. R., & Sumbar, D. U. (2025). Efektifitas Pembuatan Video Konten Digital di Media Sosial Untuk Promosi Peningkatan Branding Marketing Universitas Bina Darma. Education, Language, and Arts: Jurnal Pengabdian Kepada Masyarakat, 4(1), 55-61.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Pendas : Jurnal Ilmiah Pendidikan Dasar
This work is licensed under a Creative Commons Attribution 4.0 International License.
