ANALISIS KOMUNIKASI ORGANISASI DALAM PENGAMBILAN KEPUTUSAN DI UKM SENI TILAWAH AL-QUR’AN

Abstract

This study aims to understand how organizational communication affects the decision-making process in the Al-Qur'an Recitation Arts Student Activity Unit (UKM). Communication is very important in organizations because through good communication, information can be conveyed clearly and each member can understand their roles and responsibilities. This study uses a qualitative approach by conducting semi-structured interviews with administrators, trainers, and active members of the club. Informants were selected purposively based on their experience and involvement in organizational activities. The data obtained was then analyzed using thematic analysis techniques to identify communication patterns and factors that influence the decision-making process. The results of the study show that formal, informal, vertical, and horizontal communication play a major role in the smooth running of the decision-making process. Clear and open communication helps prevent misunderstandings, speeds up the delivery of information, and improves cooperation among members. However, the study also found several obstacles, such as differences in perception, irregular communication flows, and members who are still hesitant to express their opinions. These obstacles result in delays or suboptimal decisions. This study concludes that effective organizational communication is essential to support accurate and efficient decisions. Therefore, SMEs need to improve their internal communication mechanisms so that the decision-making process can run more smoothly.