Penerapan Hubungan Masyarakat Dan Sekolah di SDIU Al-Khoir Surakarta

Abstract

The relationship between the community and schools plays a crucial role in supporting the quality of education through community involvement. However, the practice of school–community relations at the elementary school level has rarely been examined systematically. This study aims to describe the implementation of school–community relations at SDIU Al-Khoir Surakarta, including their forms, strategies, and impacts.

This research employs a qualitative approach using library research, observation, and in-depth interviews with the principal, teachers, and school committee members. The data were analyzed thematically, descriptively, and narratively.

The findings indicate that SDIU Al-Khoir Surakarta actively implements school–community relations through collaboration with various stakeholders, such as health institutions, non-formal educational institutions, business entities, parents, and community leaders. The implementation is realized through programs such as parenting classes, social service activities, commemorations of major events, market day, and extracurricular activities. Public relations management is carried out through planning, implementation, and evaluation involving both the school and the school committee. This implementation has resulted in increased community participation, stronger support for school programs, and the creation of a more conducive learning environment, although it still faces challenges related to time constraints and communication limitations.

Hubungan masyarakat dan sekolah berperan penting dalam mendukung mutu pendidikan melalui keterlibatan masyarakat. Namun, praktik hubungan masyarakat di sekolah dasar masih jarang dikaji secara sistematis. Penelitian ini bertujuan untuk mendeskripsikan penerapan hubungan masyarakat dan sekolah di SDIU Al-Khoir Surakarta, meliputi bentuk, strategi, dan dampaknya. Penelitian menggunakan pendekatan kualitatif dengan metode penelitian pustaka, observasi, dan wawancara mendalam terhadap kepala sekolah, guru, dan komite sekolah. Data dianalisis secara tematik, deskriptif, dan naratif. Hasil penelitian menunjukkan bahwa SDIU Al-Khoir Surakarta menerapkan hubungan masyarakat secara aktif melalui kerjasama dengan berbagai pihak, seperti instansi kesehatan, lembaga pendidikan nonformal, badan usaha, wali murid, dan tokoh masyarakat. Penerapan hubungan masyarakat diwujudkan melalui program parenting class, bakti sosial, peringatan hari besar, market day, dan kegiatan ekstrakurikuler. Pengelolaan humas dilakukan melalui perencanaan, pelaksanaan, dan evaluasi yang melibatkan sekolah dan komite sekolah. Penerapan ini berdampak pada meningkatnya partisipasi masyarakat, dukungan terhadap program sekolah, serta terciptanya lingkungan belajar yang lebih kondusif, meskipun masih menghadapi kendala keterbatasan waktu dan komunikasi.