MAKSIM KESEPAKATAN SEBAGAI STRATEGI PEMATUHAN PRINSIP KESANTUNAN BERBAHASA DALAM DISKURSUS AKADEMIK DIGITAL: KAJIAN SOSIOPRAGMATIK PODCAST BINCANG FAKULTAS UNESA
DOI:
https://doi.org/10.23969/jp.v10i04.38277Keywords:
linguistic politeness, maxim of agreement, sociopragmatics, digital academic discourse, podcastAbstract
This study aims to analyze the application of the maxim of agreement as a strategy of linguistic politeness in digital academic discourse, specifically in the Bincang Fakultas podcast by Kece Media UNESA. This study uses a sociopragmatic approach with Leech's (1983) politeness theory to examine forms of compliance and violation of the maxim of agreement in the speech of the speakers and hosts. This approach is relevant because it combines social and pragmatic dimensions in understanding academic communication practices in the digital space. The method used is descriptive qualitative, with data sources in the form of transcripts of 15 podcast episodes uploaded between 2022 and 2025. The data were analyzed through the stages of identification, classification, social context interpretation, and verification based on sociopragmatic indicators. The results show that the application of the maxim of agreement plays an important role in creating harmonious academic interactions, demonstrating respect for the interlocutor, and strengthening the image of polite academics in the digital public sphere. In addition, violations of the maxim of agreement were also found in the form of interruptions or differences of opinion that were still conveyed politely. The novelty of this research lies in the context of academic podcast media, which shows a shift in politeness practices from formal classrooms to more open but still ethical digital communication. These findings enrich the study of digital sociopragmatics and contribute to the development of academic communication ethics in the new media era.
Downloads
References
Apriastuti, N. N. A. A. (2019). Form, function, and type of speech in student communication in grade IX Superior SMP PGRI 3 Denpasar. Journal of Indonesian Language Education and Learning, 8(1), 48–58.
Brown, P., & Levinson, S. C. (1987). Politeness: Some universals in language usage. Cambridge University Press.
Citra, K. H. E. (2021). Language Politeness in Adolescents in Telaga Dewa V RT 15 Bengkulu City: A Sociolinguistic Study . UIN Fatmawati Sukarno.
Claudia, Vinsca Sabrina, Rakhmawati, Ani, & Waluyo, Budi. (2018). The Principle of Politeness Based on Leech's Maxim in the Toilet Gang Drama Script Group by Sosiawan Leak and Its Relevance as a Teaching Material for Drama Texts in Senior High School. BASASTRA Journal of Language, Literature, and Teaching, 6 (2).
Fraser, B. (1990). Perspectives on politeness. Journal of Pragmatics, 14(2), 219–236. https://doi.org/10.1016/0378-2166(90)90003-A
Goffman, E. (1967). Interaction Ritual: Essays in Face-to-Face Behavior. Anchor Books.
Grice, H. P. (1975). Logic and conversation. In P. Cole & J. L. Morgan (Eds.), Syntax and semantics: Vol. 3. Speech acts (pp. 41–58). Academic Press.
Heidari, A., Heidari Tabrizi, H., & Chalak, A. (2020). Using short stories vs. video clips to improve upper intermediate EFL students' sociopragmatic knowledge: Speech acts in focus. Cogent Arts & Humanities, 7(1), 1778977. https://doi.org/10.1080/23311983.2020.1778977.
Junaidi, J., Razali, R., & Fitriani, S. S. (2020). Politeness in Language in Pantun Seumapa (Maximal Study According to Geoffrey Leech). Journal of Mudarrisuna: Media Studies of Islamic Religious Education, 10(4), 636–648.
Lakoff, R. T. (1990). Talking Power: The Politics of Language in Our Lives. Basic Books.
Leech, G. (1983). Principles of pragmatics. Longman.
Leech, G. N. (2014). The pragmatics of politeness. Oxford University Press.
Mailani, O., Nuraeni, I., Syakila, S. A., & Lazuardi, J. (2022). Language is a means of communication in human life. Kampret Journal, 1(2), 1–10.
Mislikhah, S. (2020). Politeness in language. Ar-Raniry: International Journal of Islamic Studies, 1(2), 285–296.
Mulyono, Laksono, K., Wuryaningrum, R., & Cahyo, A.A. (2025). The application of the principle of politeness in speech in the 2024 Presidential Election debate. Cogent Arts & Humanities, 12(1), 2495479.
Nisa, S. R., & Mintowati, M. (2022). A variety of languages are spoken by fishermen in the Bungah District, Gresik Regency. BAPALA, 9(6), 185-197.
Nugroho, R., Wardiani, R., & Setiawan, H. (2021). Language Politeness in Conversations Between Eighth Semester Students of STKIP PGRI Ponorogo. Journal of Language and Literature, 8(1).
Putri, R. D. (2023). Exploration of Expressive Speech and Its Response to Sportainment Commentators: A Sociopragmatic Study. University of Education Indonesia.
Rahardi, K., Setyaningsih, Y., & Dewi, R. P. (2005). Pragmatic. Jakarta: Erlangga.
Sudaryanto, D. P. (2015). Method and technique of language study. Yogyakarta: Sanata Dharma University Press.
Wibawa, I. B. M. P. (2021). Politeness of Directive Speech in Interaction in the Geriya Environment in Buleleng Regency: Sociopragmatic Study. Ganesha University of Education.
Wibowo, S. E. (2013). Politeness of Official Humor in Interviews: A Pragmatic Study (Case Study of Dahlan Iskan's Interview with Vivanews). Scientific Publications, 74–87.
Yanti, L. P. F., Suandi, I. N., & Sudiana, I. N. (2021). Analysis of netizens' politeness in the news comment column on Facebook social media. Journal of Indonesian Language Education and Learning, 10(1), 139–150.
Yulianti, Y., & Utomo, A. P. Y. (2020). Analysis of the implications of conversation in the speech of the film Laskar Pelangi. Matapena: Journal of Linguistics, Literature, and Teaching, 3(1), 1–14.
Zuniananta, L. E. (2023). The use of social media as a medium of information communication in libraries. Journal of Library Science, 10(4), 37-42.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Pendas : Jurnal Ilmiah Pendidikan Dasar
This work is licensed under a Creative Commons Attribution 4.0 International License.
