STRATEGI KONTEN TIM CONTENT CREATOR PADA PEMBUATAN KONTEN VIDEO TIKTOK BRAND 5DAYS SAVORIA

Authors

  • Agnes Java Ayu Septianti Sekolah Vokasi IPB University, Jl. Kumbang No.14, RT.02/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128
  • Willy Bachtiar Sekolah Vokasi IPB University, Jl. Kumbang No.14, RT.02/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128
  • Alfa Taufan Latif Sekolah Vokasi IPB University, Jl. Kumbang No.14, RT.02/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128

DOI:

https://doi.org/10.23969/jp.v10i04.38211

Keywords:

Content Strategy, TikTok, AIDA Model, Digital Content Creation

Abstract

This study analyzes the content strategies implemented by the content creator team in producing TikTok video content for the 5Days brand of Savoria. Using a qualitative descriptive approach, the research explores the workflow covering pre-production, production, and post-production stages. Particular attention is given to the application of the AIDA (Attention, Interest, Desire, Action) model as the core framework guiding message delivery, visual direction, and audience engagement. Data were collected through interviews, direct observation, active participation, and literature review. The findings show that the integration of AIDA in content planning enhances message clarity, strengthens emotional resonance, and increases audience interaction with the brand’s TikTok content. The study also reveals that systematic coordination between the digital marketing team and content creators ensures consistency, creativity, and alignment with brand communication goals. Overall, the implementation of structured content strategies effectively supports brand visibility and enriches the audience experience on TikTok.

Downloads

Download data is not yet available.

References

Ardiyono, M. R., Hermawan, D., Siregar, H. B., & Saputra, F. (2024). Eksplorasi TikTok sebagai media pemasaran efektif bagi UMKM. Indonesian Journal of Economics, Management and Accounting, 1(11), 1206–1213. Retrieved from https://jurnal.intekom.id/index.php/ijema/article/view/870

Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.

Creswell, J. W., & Creswell, J. D. (2020). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches(5th ed.). Sage Publication.

Farkas, D,. Geier, R,.(2024). Strategic Content Marketing Creating Effective Content in Practice. Routledge. ISBN 9781032438481. ISBN : 978-1-032-43849-9 (hbk), ISBN: 978-1-032-43848-1 (pbk), ISBN : 978-1-003-36910-3 (ebk), DOI : 10.4324/9781003369103

Jacob, M. E., & Johnson, J. (2021). Conceptualising digital content marketing for greater consumer brand engagement. Colombo Business Journal, 12(2), 80–102. https://doi.org/10.4038/cbj.v12i2.83

Kotler, P., & Armstrong, G. (2016). Marketing Management, 15th edition. Pearson Education. ISBN 978-0-13-325541-6

Kotler, P., & Armstrong, G. (2018). Principles of Marketing Seventeenth Edition Global Edition. Pearson Education. ISBN 10: 1-292-22017-1, ISBN 13: 978-1-292-22017-8

Nurhaliza, N., & Bachtiar, W. (2025). Strategi Konten Reels Instagram @pemkotbogor dalam Meningkatkan Kualitas Informasi Publik Kota Bogor. Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 6(2), 1451-1457. https://doi.org/10.63447/jimik.v6i2.1443

Saptiarsyah, F., & Junita, D. (2024). PENGARUH PENGGUNAAN MEDIA SOSIAL DAN PEMASARAN DIGITAL TERHADAP KINERJA UMKM. Jurnal Ilmiah Ekonomi dan Bisnis. .21(2). EISSN :242-9823 ISSN :1829 - 9822 DOI 10.31849/jieb.v21i2.23686.

Savoria Group. (2025). About Savoria Group.https://www.savoriagroup.com

Savoria Group. (2025). Company profile. LinkedIn. https://www.linkedin.com/company/savoria-group

Sutherland, K. E. (2021). Strategic Social Media Management: Theory and Practice. Palgrave / Springer. DOI 10.1007/978-981-15-4658-7. ISBN eBook: 978-981-15-4658-7. SpringerLink

Silver, N. (2018). The Signal and the Noise: Why So Many Predictions Fail but Some Don’t. Penguin Book

SWA Media. (2024). Savoria Group strengthens its FMCG brands through digital innovation. Retrieved from https://swa.co.id

Thompson, J. D., & Weldon, J. (2022). Content Production for Digital Media: An Introduction. Springer Singapore. DOI 10.1007/978-981-16-9686-2. ISBN 978-981-16-9685-5. EBook: 978-981-16-9686-2. SpringerLink

We Are Social, & Meltwater (2025) Digital 2025: Indonesia – DataReport https://datareportal.com/reports/digital-2025-indonesia

Downloads

Published

2025-12-14

Issue

Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Published

Section

Articles

License

Copyright (c) 2025 Pendas : Jurnal Ilmiah Pendidikan Dasar

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.