DAKWAH MULTI PLATFORM: INTEGRASI WEBSITE, YOUTUBE, DAN INSTAGRAM DALAM PENYEBARAN NILAI ISLAM MULTIKULTURAL

Optimalisasi Website, YouTube, dan Instagram sebagai Ekosistem Dakwah Islam Multiplatform

Authors

  • Amin Wardjo Institut Agama Islam Al-Zaytun Indonesia
  • Agus Purnomo Institut Agama Islam Al-Zaytun Indonesia
  • Anjar Sulistiyani Institut Agama Islam Al-Zaytun Indonesia
  • Ahmad Salafuddin Institut Agama Islam Al-Zaytun Indonesia
  • Adang Kadarusman Institut Agama Islam Al-Zaytun Indonesia
  • Agus Waluyo Institut Agama Islam Al-Zaytun Indonesia
  • Adit Febrianti Institut Agama Islam Al-Zaytun Indonesia
  • Ahmad Pardi Institut Agama Islam Al-Zaytun Indonesia
  • Arief Syarifuddin S Institut Agama Islam Al-Zaytun Indonesia
  • Basan Sanjaya Institut Agama Islam Al-Zaytun Indonesia
  • Barmawan Rahdianto Institut Agama Islam Al-Zaytun Indonesia
  • Dedi Yusuf Institut Agama Islam Al-Zaytun Indonesia
  • Fauzy Maarij M Institut Agama Islam Al-Zaytun Indonesia
  • Furqon Ibrahim Institut Agama Islam Al-Zaytun Indonesia

DOI:

https://doi.org/10.23969/jp.v10i04.38031

Keywords:

Digital Da'wah, Multi-Platform, Website, YouTube, Instagram, Multicultural Islam, Library Research

Abstract

This study aims to analyze multi-platform da'wah strategies through the integration of websites, YouTube, and Instagram as media for disseminating multicultural Islamic values. This research employs a library research method by examining scholarly literature, academic articles, research reports, and relevant digital sources to identify patterns, concepts, and effective strategies for cross-platform digital da'wah. The findings indicate that multi-platform integration enhances the reach of da'wah, increases message effectiveness, and builds two-way interactions that support the internalization of multicultural Islamic values such as tolerance, respect for diversity, dialogue, and religious moderation. Digital da'wah is no longer limited to information delivery but has transformed into a participatory, adaptive, and responsive communication ecosystem aligned with the dynamics of digital society. This study asserts that the synergy between Islamic content and multicultural principles, when optimized through cross-platform communication design, can serve as an essential pillar for inclusive da'wah in the digital era.

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Published

2025-12-31

Issue

Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025

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