PERAN KOMUNIKASI ORGANISASI DALAM MENINGKATKAN KOMITMEN ANGGOTA PADUAN SUARA MAHASISWA KABINET CHITRASWAA RASIKA UNIVERSITAS BINA BANGSA

Abstract

The commitment of student organization members is influenced by the

communication patterns they employ. The Chitraswara Rasika Cabinet Student

Choir of Bina Bangsa University faces challenges in maintaining the active

participation of its members. This research used descriptive qualitative methods with

Herbert Blumer's symbolic interactionism theory. The results indicate that two-way

communication, emotional involvement, and organizational symbols strengthen

affective and normative commitment. The main obstacles are sudden information

and minimal feedback. It is recommended that organizations establish more

transparent and participatory communication to maintain member commitment.