STRATEGI MANAJEMEN TOKO DALAM MENINGKATKAN KINERJA PEGAWAI TOKO MA’HAD AL-ZAYTUN
DOI:
https://doi.org/10.23969/jp.v10i03.33008Keywords:
Social media, learning behavior, motivation, concentration, studentsAbstract
This study aims to analyze the influence of social media use on students’ learning behavior, focusing on aspects of concentration, motivation, time management, and academic engagement. The research method employed was quantitative descriptive-correlational with sample selection using proportional stratified random sampling. Data were collected through a Likert-scale questionnaire and semi-structured interviews with selected respondents. The results indicate that most students use social media daily for an average duration of 3–5 hours, with Instagram, WhatsApp, and TikTok as the dominant platforms. Pearson correlation analysis reveals a significant relationship between social media use and learning behavior, showing a negative correlation when social media is excessively used for entertainment, but a positive one when used for academic purposes. Simple linear regression analysis further shows that social media use contributes significantly to variations in students’ learning behavior, although other factors also play a role. These findings highlight that social media plays a dual role: it can act as both a distractor and a facilitator in the learning process, depending on the purpose of use and the user’s self-regulation. Keywords: Social media, learning behavior, motivation, concentration, studentsDownloads
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