PENGARUH MEDIA SOSIAL DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG MELALUI MINAT BERKUNJUNG SEBAGAI VARIABEL MEDIASI
DOI:
https://doi.org/10.23969/jp.v10i02.29491Keywords:
Social media, Attraction, Visiting decision, Visiting interestAbstract
Tourism is a business sector that plays an important role in increasing local revenue so that the increasing number of visitors will increase local revenue. Tourists in decision making visit is based on several factors including social media, attraction, and interest in visiting. The purpose of this study is to test and analyze social media and attractions that influence visiting decisions by using visiting interests as mediating variables. This research method uses a quantitative approach with explanatory research. Sampling in this study was determined by Accidental Sampling. The number of samples in this study was set at 160 samples. The data collection method in this study used a Questionnaire. The data analysis method with the help of SmartPLS v. 4 software. Based on the results of this study, 1) Social media has a positive effect on visiting decisions mediated by visiting interests. 2) Attractions have a positive effect on visiting decisions mediated by visiting interests. 3) Social media does not affect visiting decisions. 4) Attractions have a positive effect on visiting decisions. 5) Social media has a positive effect on visiting interests. 6) Interest in visiting can mediate the influence of social media on visiting decisions. 7) Interest in visiting can mediate the influence of tourist attraction on the decision to visit.
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