LANGUAGE METAFUNCTIONS ON THE MAKE OVER ADVERTISEMENTS TO SUPPORT ALTERNATIVE SOURCE FOR TEACHING DESCRIPTIVE TEXT FOR EFL SENIOR HIGH SCHOOL
DOI:
https://doi.org/10.23969/jp.v9i04.21586Keywords:
Systemic Functional Linguistics, metafunction, descriptive text, Make Over advertisements.Abstract
This study explores the application of language metafunctions within Make Over advertisements to support the teaching of descriptive text in English as a Foreign Language (EFL) classrooms for Senior High School students. Using Systemic Functional Linguistics (SFL) as an analytical framework, the research focuses on ideational and interpersonal meanings to analyze how these advertisements convey meaning and engage audiences. The ideational metafunction examines the representation of processes, participants, and circumstances in advertising language, while the interpersonal metafunction evaluates how linguistic choices build connections with the target audience. Data were collected from advertisements on the Make Over official website and analyzed qualitatively to identify linguistic features that align with the teaching objectives of descriptive text. The findings reveal that Make Over advertisements effectively utilize descriptive and persuasive language to highlight product features, emphasizing vivid imagery and relatable contexts. Ideational meanings are realized through material and relational processes that describe product benefits, while interpersonal meanings are manifested through inclusive language and motivational tones that foster audience engagement. These linguistic features demonstrate the pedagogical potential of advertisements as authentic resources for teaching descriptive texts. By integrating these materials, educators can provide students with real-world language experiences, enhancing their descriptive writing skills and comprehension. This research underscores the significance of multimodal texts in bridging theoretical knowledge and practical language use, contributing to innovative strategies in EFL pedagogy. The study advocates for the incorporation of authentic materials, like advertisements, to create engaging and culturally relevant learning environments.xDownloads
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