The THE INFLUENCE OF CERTIFICATION, HALAL AWARENESS OF PRODUCTS AND BRAND IMAGE ON INTEREST IN REPURCHASING LIQUID PRODUCTS IN PT. NIPPON SHOKUBAI INDONESIA

CERTIFICATION, HALAL AWARENESS OF PRODUCTS AND BRAND IMAGE ON INTEREST IN REPURCHASING LIQUID PRODUCTS IN

Authors

  • Anggit Yoebrilianti Universitas Serang Raya
  • Ririn Safitri Safitri iUniversitas iiSerang iiRaya
  • Nurhayani Nurhayani iUniversitas iiSerang iiRaya

Keywords:

sertifikasi halal, kesadaran halal produk, citra merek, minat beli ulang

Abstract

This research aims to determine the effect of halal certification, halal product awareness and brand image on interest in repurchasing liquid products at PT. Nippon Shokubai Indonesia. This research was conducted using quantitative, descriptive and associative types. The population of this research is domestic consumers registered at the Distribution Department of PT. Nippon Shokubai Indonesia as many as 40 people using purposive sampling techniques. The research was conducted at PT. Nippon Shokubai Indonesia Ciwandan, Cilegon, Banten. Based on the research results, it can be concluded that the three independent variables, namely, halal certification, halal product awareness and brand image, ihave a positive and significant effect on interest in repurchasing liquid products at PT. Nippon Shokubai Indonesia. This means that the halal certification, halal product awareness and PT brand image are getting better. Nippon Shokubai Indonesia has resulted in higher consumer repurchase interest.

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Published

2024-07-31

Issue

Vol. 8 No. 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi

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