EFEKTIVITAS KATEPAY SEBAGAI ALAT PEMBAYARAN DIGITAL PELAJAR DI KOTA SURABAYA

Laila Krisna Arti; Ririt Iriani Sri Setiawati

Authors

Laila Krisna Arti Universitas Pembangunan Nasional Veteran Jawa Timur
Ririt Iriani Sri Setiawati

Keywords:

Katepay, Kartu Identitas Anak (KIA), Digital Transactions, Government

Abstract

Katepay is an innovation introduced by the Surabaya City Population an Civil Registration Department by untilizing Child Identity Cards (KIA) as a non-cash payment tool. This initiative aims to provide students with the opportunity to learn and understand digital transactions from an early age. This research aims to evaluate the effectiveness of the Katepay program in the context of its use by students, parents, and collaborating partners. This type of research is descriptive using a qualitative approach. The research results show an increase in students understanding of non-cash transactions through the use of Katepay. Parents also benefit from the security and comfort aspects of using Katepay. This program also provides a positive experience for sellers and outlets who collaborate in accepting payments through KIA. Thus, several challenges to program implementation were also identified as well as several factors that could support the success of the program.

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