Fitur Live Streaming Sebagai Strategi Digital Marketing


  • Aditya Wiranda Universitas bengkulu
  • Rina Suthia Hayu Universitas Bengkulu



Live streaming, digital marketing, strategi


Live streaming commerce is defined as a part of e-commerce that is equipped with real-time social interactions, a unique feature for conducting live broadcasts. This research aims to create a marketing strategy using the live streaming feature on Indonesian social media and e-commerce. This research uses literature review and phenomenon observation methods. The research results produced a marketing strategy using the live streaming feature consisting of 5 approaches and 14 strategies.


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