Fitur Live Streaming Sebagai Strategi Digital Marketing

Authors

  • Aditya Wiranda Universitas bengkulu
  • Rina Suthia Hayu Universitas Bengkulu

DOI:

https://doi.org/10.23969/oikos.v8i1.10550

Keywords:

Live streaming, digital marketing, strategi

Abstract

Live streaming commerce is defined as a part of e-commerce that is equipped with real-time social interactions, a unique feature for conducting live broadcasts. This research aims to create a marketing strategy using the live streaming feature on Indonesian social media and e-commerce. This research uses literature review and phenomenon observation methods. The research results produced a marketing strategy using the live streaming feature consisting of 5 approaches and 14 strategies.

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Published

2024-02-02

Issue

Vol. 8 No. 1 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi

Section

Articles

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