New Product Development Pada Purchase Intention Kereta Cepat Jakarta - Bandung

Hana Fairuz

doi:10.23969/oikos.v8i1.10355

Authors

Hana Fairuz Paramadina University

DOI:

https://doi.org/10.23969/oikos.v8i1.10355

Abstract

This research has a purpose too find another solution which increase intension of buying. In this research the method was using survey method. Conclusion of this research has prove that perceived customer orientation dan perceived innovativeness has a positive impact for behavioural intentions against new product development for purchase intention kereta cepat Jakarta – Bandung. This reseazrch devise and developing a strategy to new product which increase readability consumen. Result of this research could improve insigt the marketing strategy and increase the consumer satisfaction. Boundaries of this research was focused on four variable. Keywords: new product development, purchase intention, dan kereta cepat Jakarta-Bandung

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