PENGGUNAAN INSTAGRAM @premature.indonesia SEBAGAI MEDIA PROMOSI KESEHATAN DAN PENCEGAHAN PREMATURITAS
DOI:
https://doi.org/10.23969/linimasa.v5i1.4718Keywords:
Instagram, health communication, preterm births, health promotion, public healthAbstract
The number of premature births in Indonesia is still high and is often the cause of growth disorders and death in children. Due to a lack of public understanding of the health concerns associated with premature delivery, health promotion initiatives in this area are critical. Premature Indonesia (a non-governmental organization) exists to reach out to the wider public and create public awareness about the health risks associated with preterm births through both online and offline promotions. In response to technological advancements, the @premature.indonesia Instagram account, which focuses on education and information, was created. This study uses in-depth interviews as primary data and employs a qualitative technique and descriptive research type. Content analysis, literature review, and observation were used to gather secondary data. The findings show that Instagram helps the organization in efficiently presenting promotions through informative, interesting, and persuasive messages. They maximize the use of features like story, live, direct messages, captions, and hashtag insights. According to the results of content analysis classification on @premature.indonesia Instagram posts, the community has met primary categories.Downloads
References
Daftar Pustaka
Afrilia, A. M. (2017). Penggunaan New Media Di Kalangan Ibu Muda Sebagai Media Parenting Masa Kini. Jurnal Komunikasi Dan Kajian Media, 1(1), 31–42.
APJII. (2019). Laporan Survei Internet APJII. APJII. https://apjii.or.id/content/read/39/521/Laporan-Survei-Internet-APJII-2019-2020-Q2
Appkey. (2020). Instagram Analysis Traffic: Pengertian dan Kegunaan untuk Toko Online Anda. Markey. https://markey.id/blog/marketing/seo/analysis-traffic
Arikunto, S. (2010). Prosedur Penelitian Suatu Pendekatan Praktik. Rineka Cipta.
Arindita, R. (2017). Representasi Ibu Ideal Pada Media Sosial (Analisis Multimodality Pada Akun Instagram @Andienippekawa). Jurnal Komunikasi Global, 6(2), 131–147.
Atmoko, T., & Rahadi, D. R. (2021). Analisis Pemanfaatan Facebook sebagai Media Promosi Produk Perumahan PT. Mandiri Agency pada Masa Pandemi COVID-19. 10, 213–221.
Badan Penelitian dan Pengembangan Kesehatan Republik Indonesia. (2007). Laporan Nasional Riskesdas 2007. In Laporan Nasional 2007. http://kesga.kemkes.go.id/images/pedoman/Riskesdas 2007 Nasional.pdf
Belch, G. E., & Belch, M. A. (2018). Advertising and Promotion: An Integrated Marketing Communications Perspective (4th Editio). McGraw-Hill Education.
Benzies, K. M., Magill-Evans, J. E., Hayden, K., & Ballantyne, M. (2013). Key components of early intervention programs for preterm infants and their parents: a systematic review and meta-analysis. BMC Pregnancy and Childbirth, 13(Suppl 1), S10. https://doi.org/10.1186/1471-2393-13-S1-S10
Benzies, K. M., Magill-Evans, J. E., Hayden, K. A., & Ballantyne, M. (2013). Key components of early intervention programs for preterm infants and their parents: a systematic review and meta-analysis. BMC Pregnancy and Childbirth, 13 Suppl 1(Suppl 1), 1–15. https://doi.org/10.1186/1471-2393-13-S1-S10
Blencowe, H., Cousens, S., Oestergaard, M. Z., Chou, D., Moller, A. B., Narwal, R., Adler, A., Vera Garcia, C., Rohde, S., Say, L., & Lawn, J. E. (2012). National, regional, and worldwide estimates of preterm birth rates in the year 2010 with time trends since 1990 for selected countries: A systematic analysis and implications. The Lancet, 379(9832), 2162–2172. https://doi.org/10.1016/S0140-6736(12)60820-4
Cat, N. (2021). Pengguna Instagram di Indonesia Mayoritas Perempuan. Kata Data. https://databoks.katadata.co.id/datapublish/2021/06/29/perempuan-paling-banyak-gunakan-instagram-di-indonesia
Chawanpaiboon, S., Vogel, J. P., Moller, A. B., Lumbiganon, P., Petzold, M., Hogan, D., Landoulsi, S., Jampathong, N., Kongwattanakul, K., Laopaiboon, M., Lewis, C., Rattanakanokchai, S., Teng, D. N., Thinkhamrop, J., Watananirun, K., Zhang, J., Zhou, W., & Gülmezoglu, A. M. (2019). Global, regional, and national estimates of levels of preterm birth in 2014: a systematic review and modelling analysis. The Lancet Global Health, 7(1), e37–e46. https://doi.org/10.1016/S2214-109X(18)30451-0
Clinic, M. (2021). Premature Birth (Vol. 148). https://www.mayoclinic.org/diseases-conditions/premature-birth/symptoms-causes/syc-20376730
Dewi, R. D. C. (2021). Literatur Review: Dinamika Komunikasi Kesehatan di Masa Pandemi dan Pasca Vaksin Covid-19. Linimasa: Jurnal Ilmu Komunikasi, 4(2), 206–213. https://doi.org/http://dx.doi.org/10.23969/linimasa.v4i2.4220
Dewi, R., Janitra, P. A., Ilmu, F., & Universitas, K. (2018). Dramaturgi Dalam Media Sosial : Jurnal Ilmu Komunikasi, 8(3), 340–347.
Eriyanto. (2013). Analisis Isi: Pengantar Metodologi untuk Penelitian Ilmu Komunikasi dan Ilmu-ilmu Sosial Lainnya. Kencana Persada.
Ginsberg, K. (2015). Instabranding: Shaping the Personalities of the Top Food Brands on Instagram. The Elon Journal of Undergraduate Research in Communications, 6(1).
Hasibuan, L. (2018). Alasan Milenial Lebih Suka Gunakan Snapchat Dan Instagram. CNBC Indonesia. https://www.cnbcindonesia.com/lifestyle/20180311103732-33-6865/alasan-milenial-lebih-suka-gunakan-snapchat-dan-instagram
Haslam, D. M., Tee, A., & Baker, S. (2017). The Use of Social Media as a Mechanism of Social Support in Parents. Journal of Child and Family Studies, 26(7), 2026–2037. https://doi.org/10.1007/s10826-017-0716-6
Hauer, T. (2017). Education, Technological Determinism and New Media. INTED2017 Proceedings, 1(2), 10026–10030. https://doi.org/10.21125/inted.2017.2401
Herbawani, C. K., Ruthin, Z. G., Ramadhania, L., Situmeang, A. M. N., & Karima, U. Q. (2021). Pemanfaatan Instagram Live sebagai Sarana Edukasi Kesehatan Masyarakat di masa Pandemi COVID-19. Warta LPM, 24(2), 196–206. https://doi.org/10.23917/warta.v24i2.12067
Indarini, N. (2017). Cerita Komunitas Premature Indonesia. Hai Bunda. https://www.haibunda.com/moms-life/20171031135259-68-9028/cerita-komunitas-premature-indonesia
Indonesia, K. K. R. (2019). Profil Kesehatan Indonesia Tahun 2019. Kementerian Kesehatan Republik Indonesia. https://pusdatin.kemkes.go.id/resources/download/pusdatin/profil-kesehatan-indonesia/Profil-Kesehatan-indonesia-2019.pdf
Jiang, M., Mishu, M. M., Lu, D., & Yin, X. (2018). A case control study of risk factors and neonatal outcomes of preterm birth. Taiwanese Journal of Obstetrics and Gynecology, 57(6), 814–818. https://doi.org/10.1016/j.tjog.2018.10.008
Kemp, S. (2020). Digital 2020: Indonesia. Data Reportal. https://datareportal.com/reports/digital-2020-indonesia
Kinanti, R., Kassa, M., Vidyarini, T. N., & Monica, V. (2020). Pesan Komunikasi Kesehatan pada Posting Instagram Alodokter dan Halodoc. Jurnal E-Komunikasi, 8(2), 1–10.
Kriyantono, R. (2006). Teknik Praktis Riset Komunikasi. Kencana.
Kurnia, N. D., Johan, R. C., & Rullyana, G. (2018). Hubungan Pemanfaatan Media Sosial Instagram dengan Kemampuan Literasi Media di UPT Perpustakaan ITENAS. Edulib, 8(1), 1. https://doi.org/10.17509/edulib.v8i1.10208
Maharani, A. (2018). Bayi Lahir Prematur, Ibu Rentan Terkena Baby Blues Syndrome? Klik Dokter. https://www.klikdokter.com/info-sehat/read/3618327/bayi-lahir-prematur-ibu-rentan-terkena-baby-blues-syndrome
Malik, A., Khan, M. L., & Quan-Haase, A. (2021). Public health agencies outreach through Instagram during the COVID-19 pandemic: Crisis and Emergency Risk Communication perspective. International Journal of Disaster Risk Reduction, 61(May), 102346. https://doi.org/10.1016/j.ijdrr.2021.102346
Mariyana, R. (2018). Riwayat Prematur dengan Tumbuh Kembang Anak Usia Satu Tahun. Human Care Journal, 3(3), 183. https://doi.org/10.32883/hcj.v3i3.217
Morissan. (2013). Teori Komunikasi : Individu Hingga Massa. Kencana.
Muljono, W., Setiyawati, S., & Haryanto, B. (2017). Technological Determinism in Patterns of Communication and Social Behavior Change in Indonesian Society. Asian Social Science, 13(2), 21. https://doi.org/10.5539/ass.v13n2p21
Notoatmodjo, S. (2010). Promosi Kesehatan Teori & Aplikasi. PT. Rineka Cipta.
Nugraheni, Y., & Widyaningrum, A. Y. (2018). Motif Mahasiswa Universitas Katolik Widya Mandala Surabaya Dalam Menggunakan Media Sosial. Komunikatif, 6(2). http://jurnal.wima.ac.id/index.php/KOMUNIKATIF/article/view/1706
Nugroho, A. (2018). Mengenal Komunitas Premature Indonesia: Edukasi supaya Ortu Tak Cemas. Radar Kediri. https://radarkediri.jawapos.com/read/2018/09/23/96385/mengenal-komunitas-premature-indonesia
Nugroho, H., & Kastaman. (2014). Pengaruh Media Sosial Facebook Dalam Peningkatan Penjualan Bisnis Online. Seminar Nasional Aplikasi Sains & Teknologi (SNAST), 665(November), 161–168.
Nurudin. (2015). Kecemasan Perkembangan ICT dan Pentingnya Literasi Media. In Information and Communication Technology , dan Literasi Media Digital (pp. iii–viii). Asosiasi Pendidikan Tinggi Ilmu Komunikasi.
Puspitarini, D. S., & Nuraeni, R. (2019). Pemanfaatan Media Sosial Sebagai Media Promosi (Studi Deskriptif pada Happy Go Lucky House). Jurnal Common, 3(1), 71–80. https://ojs.unikom.ac.id/index.php/common/article/view/1950
Rahardjo, M. (2017). Studi Kasus dalam Penelitian Kualitatif Konsep dan Prosedurnya.
Rahmadiana, M. (2012). Komunikasi Kesehatan : Sebuah Tinjauan*. Jurnal Psikogenesis, 1(1), 88–94.
Rahmawati, W. R. (2018). Penerimaan Masyarakat Terhadap Pesan Kesehatan Melalui Media Internet. Jurnal Komunikatif, 7(1), 95–105. https://doi.org/10.33508/jk.v7i1.1748
Rakhmaniar, A. (2021). Strategi Komunikasi Kesehatan Penanganan Covid-19. Linimasa: Jurnal Ilmu Komunikasi, 4(1), 10–30. https://doi.org/http://dx.doi.org/10.23969/linimasa.v4i1.3496
Rakhmat, J. (2018). Psikologi Komunikasi Edisi Revisi. PT. Remaja Rosdakarya.
Ramadan, A. (2021). Efektivitas Instagram Sebagai Media Promosi Produk “Rendang Uninam.” Jurnal Sains Komunikasi Dan Pengembangan Masyarakat [JSKPM], 5(1), 64–84. https://doi.org/10.29244/jskpm.v5i1.796
Rangkuti, F. (2009). Strategi Promosi yang Kreatif dan Analisis Kasus. PT. Gramedia Pustaka Utama.
Rizaty, M. A. (2021). Inilah Negara Pengguna Instagram Terbanyak, Indonesia Urutan Berapa? Datadoks - Kata Data. https://databoks.katadata.co.id/datapublish/2021/08/03/inilah-negara-pengguna-instagram-terbanyak-indonesia-urutan-berapa
Rizkinaswara, L. (2019). Dampak Penggunaan Internet Indonesia Terhadap Sosial Budaya Masyarakat. Aptika Kominfo RI. https://aptika.kominfo.go.id/2019/08/dampak-penggunaan-internet-indonesia-terhadap-sosial-budaya-masyarakat/
Saefudin, A. (2005). Perkembangan Teknologi Komunikasi : Perspektif Komunikasi Peradaban. MEDIATOR, 9(56), 383–392.
Sari, D. N., & Basit, A. (2020). Media Sosial Instagram Sebagai Media Informasi Edukasi. Persepsi: Communication Journal, 3(1), 23–36. https://doi.org/10.30596/persepsi.v3i1.4428
Seltzer, E. K., Horst-Martz, E., Lu, M., & Merchant, R. M. (2017). Public sentiment and discourse about Zika virus on Instagram. Public Health, 150, 170–175. https://doi.org/10.1016/j.puhe.2017.07.015
Statistik, B. P. (2020). Statistik Pemuda Indonesia. Badan Pusat Statistik. https://www.bps.go.id/publication/2020/12/21/4a39564b84a1c4e7a615f28b/statistik-pemuda-indonesia-2020.html
Utama, L., & Hasanah, M. (2020). Whatsapp, Facebook Messenger, dan Instagram Akan Jadi Satu. Viva. https://www.viva.co.id/digital/digilife/1282358-whatsapp-facebook-messenger-dan-instagram-akan-jadi-satu
WHO. (2012). Born Too Soon: The Global Action Report on Preterm Birth. https://www.who.int/pmnch/media/news/2012/201204_borntoosoon-report.pdf
WHO. (2018). Preterm birth. World Health Organization. https://www.who.int/news-room/fact-sheets/detail/preterm-birth
Wulantari, A., Rahmayanti, Y., Program, M., Pendidikan, S., Kedokteran, F., Abulyatama, U., Program, D., Pendidikan, S., Kedokteran, F., & Abulyatama, U. (2019). Gambaran Pengguna Media Sosial Facebook Dan Instagram Dalam Promosi Kesehatan Bahaya Merokok bahwa lebih dari separuh orang dewasa. 1(2), 47–55.
