Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage

The Influence Of School Operational Assistance (Bos) Funds On The Optimization Of The Teaching And Learning Process At Pisangsambo 1 Tirtajaya State Primary School

2023-12-15T14:16:26+07:00

This study aims to determine how much influence School Operational Assistance Funds have on Optimizing the Teaching and Learning Process and Cultural Heritage Can Be Saved at SDN Pisangsambo 1 Tirtajaya. The research method used is descriptive verification method by collecting data through field studies, questionnaires and literature study. In this research, the sample used was 32 teachers at SDN Pisangsambo 1 Tirtajaya. Based on the research results, it was obtained a correlation coefficient of 0.430 which stated that the influence of BOS funds on optimizing the teaching and learning process of Cultural Heritage Can Be Saved at SDN Pisangsambo 1 is categorized as moderate because it is in the range of 0.40-0.599. The results of the t hypothesis test show that the amount of t count to t table is 2.612 > t table 1.697 which means that there is an influence between BOS funds on optimizing the teaching and learning process by saving culture. Based on the results of the calculation of the coefficient of determination, an R square of 18.5% is obtained, which means that the optimization of the teaching and learning process at SDN Pisangsambo 1 is influenced by BOS funds of 18.5%. The obstacles that occurred at SDN Pisangsambo 1 Tirtajaya were the lack of optimal communication received and the lack of knowledge of the recipients of BOS funds, which hampered the process of managing BOS funds implemented in the school. The suggested solution for schools is to increase effective two-way communication between the school and teachers and to disseminate knowledge about the management of BOS funds more intensely so that it can run well and systematically. Providing appropriate BOS can motivate schools to improve the quality of school education.

Local Leadership Communications in the Tradition of Ngaruwat Bumi in the Traditional Village Of Banceuy, Subang District

2023-12-15T10:34:41+07:00

This research explains local leadership communication in the Ngaruwat Bumi tradition in Banceuy Village, Subang Regency. The description of the life of the Banceuy Village community as seen from local leadership based on social position and the social role of the actors in the Banceuy Traditional Village community is important in seeing the course of Ngaruwat Bumi rituals and traditions. This local leadership role is related to religion and belief which is centered on the Tatali Karuhun value system as a legacy of previous ancestral traditions. The myth of Dewi Sri, known as the spiritual figure Nyi Pohaci, was transformed into a rice plant, the staple food of the local community. So rice is considered a holy and sacred plant. This ritual is a way of honoring the existence of Dewi Sri (Goddess of Rice) who has given blessings to the lives of the people of Banceuy Traditional Village by dancing and singing Dewi Sri. The method used in this research is a qualitative method with a qualitative descriptive approach, through observation, literature study and interviews with traditional leaders of the Banceuy Indigenous village using purposive sampling techniques. The research results show that communication and the role of local leadership through the Ngaruwat Bumi ritual in Banceuy Subang Village is a local tradition that emphasizes the importance of ritual in fostering dialogue between humans and nature. This involves various aspects, including verbal, symbolic and social interactions, which aim to maintain and strengthen cultural identity and community values. These rituals also function as mediators of conflict between local residents and external authorities, increasing cultural awareness, environmental conservation, and social life.

Cultural Transformation in Customers’ Purchasing: Is It Affected by Effective Social Media Marketing Activities?

2023-12-01T10:10:50+07:00

Nowadays we can clearly see the transformation and the shift of many customers in purchasing the products they need. From traditional way of shopping by visiting malls or traditional markets to online purchasing. This research is to study the impact of social media marketing on customers’ intention to purchase the products, and the mediating effects of consumers’ engagement in relation between digital marketing and purchase intention. Using mixed method in a case study of one baby fashion X shop in Bandung, the writer obtained the data from digital application (Shopee) to see the total amount of purchase per month for the last 18 months, questionnaires to receive data of customers’ intention to purchase the products, interview with social marketing designer to know how she designed the platform of its shop production, and the manager marketing to find how he planned his strategies in selling his products in online market. The results show that the social media marketing activities need to be supported by advertising of the products to make it more effective in affecting customers’ engagement in the brand awareness and intention to buy, thus the manager’s strategy should improve his strategic phase, in which he has formal process to plan and execute social media marketing activities with clearly defined objectives and metrics.

The Empowerment Of Rancakalong Village In The Development Of Culture-Based Tourism Villages

2023-12-19T13:11:00+07:00

Villages are now no longer seen as an area that only depends on the regional government, but villages are now self-governing communities where the Village Law states that villages have a function in managing government, village finances, village development, and obtaining facilities. and guidance from the Regency/City government. Building a village is not something easy. Development requires participation from all elements of village society. Village development does not only focus on physical development, but village development also includes economic development and social development. Development in an area or village is an inevitability that must be carried out by regional governments and village governments, one of which is through development that has beneficial value for regional governments, village governments and the community. Developing tourism is the most appropriate step taken by regional governments and village governments where tourism is an important aspect for a country and regional government. With tourism, a country or more specifically the local government where tourist attractions are located provides benefits to the welfare of the community and becomes a source of development costs for government administrators. Empowerment and development of an area or village of course needs to be supported by the entire community, through community empowerment in developing an area. The research method used by researchers is descriptive analysis using a qualitative approach. Qualitative research is scientific research that aims to understand a phenomenon in a social context naturally by embedding a process of in-depth communication interaction between research and the phenomenon being studied. This approach was chosen with the consideration that the nature of research data is able to maintain the integrity of the object, meaning that various data related to research are understood as an integrated unit.

Harmonization of Islam-Sunda in the Wuku Taun Tradition in Cikondang Village

2023-12-13T10:31:03+07:00

In the case of Sundanese society and culture, many Sundanese classmates were born and raised in a Sundanese environment, but no longer recognize Sundanese culture, customs and values. They are more familiar with foreign cultures and civilizations. The new civilization has had a huge influence on culture and the state of society. The values that were previously believed were intimidated by the new values. On the one hand, positive things have given birth to knowledge for education, but on the other hand, Sundanese noble values have faded, because of the interests of immigrants.

The clash of values due to evolutionary faults made the Sundanese generation begin to shift. The values and social institutions that were originally considered as Sundanese identity and entities began to be doubted. They feel more valued as 'European humans' in their native form. Even though Sundanese has culture, has customs, has language, the Sundanese should be aware of their nature as Sundanese.

This change has also affected traditional Sundanese villages, which have been persistent in maintaining their traditions. The Sundanese people themselves are no longer familiar with the Traditional Village of Kampung Cikondang in the Bandung area, which so far has been used as a place for preserving Sundanese Customs and Culture.

For this reason, the role of all groups, the government, through policies that are more directed at cultural or cultural considerations rather than purely economic ones, are needed which are detrimental to a cultural development in the policies formulated, so that traditional enclaves such as Kampung Adat can eventually sustainable. While the community can play a role according to their respective abilities. The method used in this research is qualitative, that is
used as a research procedure that produces descriptive data in the form of
written or spoken words from observable persons.