Local Genius in the Nyuguh Tradition: Strengthening Sustainable Community Empowerment in Kuta Indigenous Village
DOI:
https://doi.org/10.23969/sampurasun.v12i1.33969Keywords:
Nyuguh tradition, local genius, Kuta Indigenous Village, Sustainability Community Empowerment TourismAbstract
Amidst the challenges of maintaining cultural integrity within modern tourism, indigenous traditions offer unique frameworks for sustainable development. This study explores the local genius embedded in the Nyuguh tradition as a foundation for sustainable community empowerment in the Kuta Indigenous Village, Indonesia. Employing a qualitative ethnographic approach, data were collected through participant observation, in-depth interviews with traditional leaders, and focus group discussions. The data were analyzed using interactive analysis techniques. The findings reveal that the Nyuguh tradition embodies local genius across multiple dimensions, including religio-spiritual, socio-cultural, ecological, economic, socio-educational, and adaptive-innovative aspects. These values function as social mechanisms that strengthen community cohesion, preserve environmental balance, and stimulate autonomous economic empowerment. The tradition also serves as a medium for intergenerational knowledge transmission and cultural preservation. This research demonstrates that local wisdom is not merely a cultural heritage artifact but also a strategic form of social capital that contributes significantly to the resilience and sustainability of community-based tourism development. Consequently, the Nyuguh tradition provides an effective model for integrating cultural preservation, environmental stewardship, and socio-economic advancement within the management of cultural tourism destinations.
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