Cultural Transformation in Customers’ Purchasing: Is It Affected by Effective Social Media Marketing Activities?
DOI:
https://doi.org/10.23969/sampurasun.v9i2.10218Abstract
Nowadays we can clearly see the transformation and the shift of many customers in purchasing the products they need. From traditional way of shopping by visiting malls or traditional markets to online purchasing. This research is to study the impact of social media marketing on customers’ intention to purchase the products, and the mediating effects of consumers’ engagement in relation between digital marketing and purchase intention. Using mixed method in a case study of one baby fashion X shop in Bandung, the writer obtained the data from digital application (Shopee) to see the total amount of purchase per month for the last 18 months, questionnaires to receive data of customers’ intention to purchase the products, interview with social marketing designer to know how she designed the platform of its shop production, and the manager marketing to find how he planned his strategies in selling his products in online market. The results show that the social media marketing activities need to be supported by advertising of the products to make it more effective in affecting customers’ engagement in the brand awareness and intention to buy, thus the manager’s strategy should improve his strategic phase, in which he has formal process to plan and execute social media marketing activities with clearly defined objectives and metrics.Downloads
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright Notice
Authors should not withdraw their submitted papers because the withdrawal wastes voluntary works devoted by an associate editor and reviewers. But, we accept the withdrawal of a submitted paper if authors have unavoidable reasons. In the event that a manuscript is to be withdrawn from submission to Sampurasun Journal, a letter must be sent to the editorial office requesting withdrawal by e-mail (sampurasunjournal@unpas.ac.id) with its scanned PDF file, before the notification of acceptance for publication.
The withdraw request letter must include the following information. Paper ID, Paper title, Authors names, Reason why the paper must be withdrawn, and Date and signatures of all the authors (or signature of the contact author).
If only the contact author signs the letter, he/she must obtain the agreement of the withdrawal from all the other authors and the letter must include the description that all the other authors agreed the withdrawal. The journal will not withdraw a manuscript from peer review until such a letter has been received. Authors must not assume their manuscript has been withdrawn until they have received appropriate notification from the editorial office. Withdrawal of a manuscript subsequent to acceptance for publication will only be granted in the most exceptional of circumstances.
After the paper is accepted for publication, the withdrawal is not permitted in principle. The authors must always pay the charge even if the withdrawal is permitted. Any request of withdrawal that does not follow the above procedure is treated as invalid. If illegal submission, e.g., plagiarized or duplicate submission, is found for a paper, the withdrawal of the paper will never be permitted and the authors will be punished based on the rule. It is not acceptable practice to withdraw a manuscript in the event of acceptance at another journal. This constitutes dual submission. The editorial office of the other journal will be notified of your actions. In such circumstances Sampurasun ISCH may chose to impose appropriate punitive action subject.
Withdrawal Penalty
Author is not allowed to withdraw submitted manuscripts, because the withdrawal is waste of valuable resources that editors and referees spent a great deal of time processing submitted manuscript, money and works invested by the publisher. If author still requests withdrawal of his/her manuscript when the manuscript is still in the peer-reviewing process, author will be punished with paying $200 per manuscript, as withdrawal penalty to the publisher. However, it is unethical to withdraw a submitted manuscript from one journal if accepted by another journal. The withdrawal of manuscript after the manuscript is accepted for publication, author will be punished by paying US$500 per manuscript. Withdrawal of manuscript is only allowed after withdrawal penalty has been fully paid to the Publisher. If author don't agree to pay the penalty, the author and his/her affiliation will be blacklisted for publication in this journal. Even, his/her previously published articles will be removed from our online system.
