OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
OIKOS: Journal of Economics and Economics Education Studies is a scientific journal at the Department of Economic Education, Faculty of Teacher Training and Education, Pasundan University which functions as a medium for scientific publications and research results in the study of education, learning, thinking skills in economics or accounting or entrepreneurship either in secondary education or higher education, and studies on Management, the Indonesian Economy, Accounting Science, Business and Entrepreneurship which are within the scope of Economics to support the achievement of national education goals, increase the effectiveness of learning economics, accounting or entrepreneurship, develop economic study materials, and develop competence and economic literacy.
Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan
PENGARUH GCG DAN KINERJA KEUANGAN TERHADAP MANAJEMEN LABA YANG DIMODERASI OLEH KUALITAS AUDIT
The purpose of this study was to test and analyze the influence of GCG and financial performance on earnings management as well as test and analyze the influence of GCG and financial performance on earnings management which is moderated by the audit quality variable on earnings management. This research was conducted on food and beverage subsector manufacturing companies listed on the Indonesian Stock Exchange (BEI). The sample selection method in this study used a purposive sampling method and a sample of 14 companies was obtained. The data analysis technique used in this research is multiple linear regression processed with SPSS version 21. The research results show that profitability and free cash flow have an effect on earnings management, while managerial ownership and institutional ownership have no effect on earnings management. Then, audit quality can moderate the influence of free cash flow on earnings management.
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PERAN KEPUASAN KERJA SEBAGAI MEDIATOR HUBUNGAN ANTARA PSIKOLOGI CAPITAL DAN DUKUNGAN ORGANISASI TERHADAP PERFORMA KERJA PEGAWAI RS PKU MUHAMMADIYAH KARTASURA
This research aims to determine the effect of psychological capital, organizational support, and job satisfaction on employee job performance and the role of job satisfaction as a mediator of the relationship between psychological capital and support for employee job performance at PKU Muhammadiyah Kartasura Hospital. A quantitative research design is used in this research methodology The population of employees who work at PKU Muhammadiyah Kartasura Hospital totals 65 employees. A census with a sample size of 65 respondents served as the sampling method for this investigation. Data collection using a questionnaire. Data analysis techniques using SmartPLS 3.0 software. The results proved that psychological capital, organizational support, and job satisfaction positively and significantly affected employee performance. As well as psychological capital and organizational support have a positive and significant effect on employee job performance at PKU Muhammadiyah Kartasura Hospital. This proves that the combination of psychologically solid capital and good organizational support can create a work environment conducive to employee job satisfaction and, in turn, improve overall work performance.
PENGARUH LITERASI KEUANGAN DAN GAYA HIDUP TERHADAP PERILAKU KEUANGAN MELALUI PERILAKU KONSUMTIF SEBAGAI VARIABEL INTERVENING
The purpose of this study was to determine how financial literacy and lifestyle on financial behaviour through consumptive behaviour as an intervening variable in students of Sarjanawiyata Tamansiswa University Yogyakarta. The research population consisted of 100 respondents. Random sampling is the sampling method. collected through questionnaires, and processed through classical assumption tests, multiple linear regression analysis, and sobel tests. The classical assumption test includes normality test, muticolonierity test, and heteroscedasticity test. The results of this study if H1 Financial literacy has a significant positive effect on consumptive behaviour. H2 Lifestyle has a significant positive effect on Consumptive Behaviour. H3 Financial Literacy has a significant positive effect on Financial Behaviour. H4 Lifestyle has a significant positive effect on Financial Behaviour. H5 Consumptive Behaviour has a significant positive effect on Financial Behaviour. Consumptive behaviour variables can influence financial literacy and lifestyle on financial behaviour. Future research can add more variables to measure financial and consumptive behaviour.
SELF REGULATED LEARNING DAN LITERASI DIGITAL TERHADAP PRESTASI BELAJAR MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS SEBELAS MARET SURAKARTA APAKAH BERPENGARUH?
This study aims to determine (1) the effect of self-regulated learning on the learning achievement of students of Economic Education at Sebelas Maret University, Surakarta, (2) the effect of digital literacy on the learning achievement of students of Economics at Sebelas Maret University, (3) the effect of self-regulated learning and digital literacy in a simultaneously on the learning achievement of students of economic education at Eleven March University. This research is a quantitative descriptive study with a population of 302 economics students from the 2020, 2021, and 2022 batches. The sampling technique used in this study was Proportional Random Sampling which resulted in 172 students. Data collection is carried out through questionnaires or questionnaires which are distributed via the Google form link. The data analysis used was multiple linear regression analysis with SPSS 25.The results shown from this study are: (1) First, self-regulated learning has a positive effect on the learning achievement of students of economic education at Sebelas Maret University, then (2) digital literacy has a positive and significant effect on the learning achievement of students of economic education at Sebelas Maret University, ( 3) self-regulated learning and digital literacy have a joint effect on the learning achievement of students of economic education at Sebelas Maret University.
The Effect of Financial Performance on Stock Returns with Inflation as a Moderating Variable
This study are to explore impact of current ratio variable, debt to equity ratio variable, and profit growth variable to stock returns, integrating inflation for moderating variable. The current ratio indicates a company's ability to meet short-term obligations, debt to equity ratio variable reflects the level on l, while profit growth variable is provides an overview of profitability performance. Stock returns are measured as the result of shareholder investments. Inflation is identified as a moderating variable to understand how these factors interact in the context of price instability. The study are represented by companies in the food and beverage sub-sector that listed on the IDX at the period 2019-2022. The classification method employs purposive sampling, resulting in 40 samples. The data processing for this research employs the multiple linear regression technique using SPSS version 21. The results of this study indicate that, individually, profit growth can influence stock returns. However, the other two variables do not have a significant impact on stock returns. Moreover, inflation can act as a moderator in the influence of the current ratio variable on stock returns, while inflation does not moderate the influence of the debt to equity ratio variable and profit growth variable. Keywords : Stock0Return, Current Ratio, Debt0to Equity Ratio, Profit0Growth, Inflation
The Influence of Financial Literacy and Lifestyle on Financial Behavior Through Consumptive Behavior as an Intervening Variable
PENGARUH LINGKUNGAN KERJA, MOTIVASI DAN KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN (Studi Kasus pada Perusahaan EC di Semarang)
Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja, motivasi dan kompensasi terhadap kepuasan kerja karyawan. Lingkungan kerja yang baik, motivasi yang memadai dan sistem kompensasi yang adil dapat menjadi faktor kunci dalam meningkatkan kepuasan kerja karyawan. Pendekatan penelitian, jenis dan sifat penelitian dalam penelitian ini adalah kuantitatif. Penelitian ini akan lebih fokus pada data dengan menyebarkan kuesioner melalui Google Form dengan mengambil data dari sebagian populasi karyawan yaitu 100 responden pada Perusahaan EC di Semarang. Pengumpulan data dilakukan dengan menggunakan skala likert untuk mengukur persepsi karyawan terhadap lingkungan kerja, motivasi, kompensasi dan kepuasan kerja. Program SPSS versi 25 digunakan dalam analisis penelitian ini kemudian dianalisis menggunakan analisis faktor untuk menguji uji validitas, uji reliabilitas, analisis regresi, koefisien determinasi (R 2 ), uji hipotesis simultan (uji F) dan uji hipotesis ( uji t). Berdasarkan hasil penelitian diperoleh hasil yang menunjukkan bahwa lingkungan kerja berpengaruh positif terhadap kepuasan kerja. Motivasi berpengaruh positif terhadap kepuasan kerja. Kompensasi berpengaruh positif terhadap kepuasan kerja. Lingkungan kerja, motivasi dan kompensasi berpengaruh secara parsial dan simultan terhadap kepuasan kerja.
THE INFLUENCE OF EMPLOYER BRAND ATTRACTIVENESS ON INTENTION TO APPLY AT PT EIGERINDO MPI WHICH IS MEDIATED BY ORGANIZATION'S REPUTATION IN GENERATION Z
As time goes by and the level of competition becomes tighter, organizational resources must increasingly develop, including employees as human resources in the organization. To meet the need for quality human resources, companies must try to attract the interest of many job applicants. Currently, several large companies in Indonesia have implemented employer brand attractiveness, one of which is PT. EIGERINDO MPI, however, since the implementation of employer brand attractiveness at PT EIGERINDO MPI, no research has been conducted regarding its impact on intention to apply, so the aim of this research is to determine the effect of employer brand attractiveness on intention to apply which is mediated by good organizational reputation at PT. EIGERINDO MPI partially or simultaneously. The method in this research uses quantitative methods with data analysis, namely multiple regression analysis and assisted using SPSS 26.0. The data collection technique in this research was through distributing questionnaires to a total of 50 Generation Z applicants at PT EIGERINDO MPI. The results of this research show that (1) employer brand attractiveness has a positive effect on employee intention to apply, (2) organizational reputation can mediate the influence of employer brand attractiveness on employee intention to apply, and (3) employer brand attractiveness has an effect on intention to apply in PT. EIGERINDO MPI mediated by organizational reputation in Generation Z.
PENGARUH DISCOUNT & PERSONAL SELLING (SALES PROMOTION GIRL) TERHADAP KEPUTUSAN PEMBELIAN BRAND EMINA DI GUARDIAN BANDUNG
Beauty is a fast-growing industry. One of the beauty brands is Emina. Emina are sold in various offline stores such as Guardian, Guardian is spread across various cities in Indonesia including Bandung. This study looks at how the number of beauty brands sold at Guardian creates competition by relying on attractive discounts and personal selling through Sales Promotion Girl (SPG) to influence consumer purchasing decisions.This research applies a quantitative approach with a descriptive type of research, where sampling is done through a non-probability sampling method, with 208 valid respondents. The analysis techniques used include descriptive approaches and multiple linear regression analysis. Based on the results of descriptive analysis, the variables Discount, Personal Selling, and Purchase Decision show a very good percentage in their categories.The results showed that the Discount and Personal Selling variables together had a significant effect on the purchasing decision variable. Partially, the variables Discount and Personal selling each have an effect on purchasing decisions. The Coefficient of Determination produces 63.7%, which means that Discount and Personal Selling have a big influence on Purchasing Decisions.
PENGARUH KUALITAS PRODUK YANG DIPERSEPSIKAN,PERSEPSI HARGA, DAN CITRA MEREK TERHADAP MINAT BELI ULANG PRODUK LAPTOP ACER DI KOTA BANDUNG
This research aims to analyze the influence of perceived product quality, perceived price, and brand image on repurchase interest in Acer laptop products in Bandung City. The analytical methods used are instrument validity and reliability tests, descriptive analysis, classical assumption analysis (normality test, multicollinearity test, and heteroscedasticity test), multiple regression test, and hypothesis testing using SPSS Version 25 tools. This research uses secondary data obtained from the Top Brand Index and primary data obtained through distributing online questionnaires involving 120 respondents. Of the four proposed research hypotheses, the results of this research show that the variables of perceived product quality, perceived price, and brand imagehave a positive effect on repurchase intention both partially and simultaneously. It is hoped that the results of this research will provide benefits for further research and benefits for the Acer Company regarding designing strategies that are relevant to improving the quality of these attributes.
PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG YANG DI MEDIASI OLEH KEPUASAN PELANGGAN PADA PRODUK TEH SARING MEREK 2 TANG DI KOTA BANDUNG
The aim of this research is to examine the effect of product quality on repurchase intention which is mediated by customer satisfaction of filtered tea drink in the 2 Tang brand packaging in the city of Bandung. The instrument in this research has been declared to have passed the validity test and reliability test. This instrument was used as a data collection tool from respondents aged 16 years and over who had consumed the 2 Tang brand of filtered tea drink, which was the object assessed in this study, as many as 119 people. The data collection technique used was convenience sampling which is included in non-probability sampling. The data analysis technique used is multiple linear regression using SPSS version 26 tools and using a Sobel test calculator. Of the four research hypotheses proposed, all are supported by empirical data. The findings of this research show that customer satisfaction can mediate the influence of product quality on repurchase intention. The results of this research are also useful for the management of the object being assessed and the similar food and beverage industry regarding designing strategies that are relevant to improving the quality of these attributes
Investors have their own choices for investing capital, one of which is considered by looking at the accuracy of reporting financial statements. This test is conducted to assess the factors that are considered to have an impact on audit report lag. Examining factors from the use of independent variables, namely provability, solvency, and company size, while the independent variable is audit report lag. In this study, the population was taken from manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange from 2018-2022. The use of purposive sampling technique in determining the sample. Secondary data was used as the data source in this study, which was conducted using a quantitative research approach. Multiple linear regression analysis was used as a data analysis method, which was carried out using software from SPSS. Based on the results, it was found that profitability and solvency had no effect. However, the results of company size influence the audit report lag negatively. Keywords : Audit report lag, Profitability, Solvency, Company size, Manufacturing
FAKTOR-FAKTOR YANG MEMPENGARUHI NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR TERDAFTAR DI BEI
Nilai perusahaan memegang peranan kunci sebagai indikator apakah perusahaan mampu memperoleh keuntungan yang akan menjadi bahan pertimbangan kreditur dan investor pada pengambilan keputusannya. Tujuan penelitian untuk menguji dan menganalisa bagaimana kepemilikan institusional, penghindaran pajak, leverage, likuiditas mempengaruhi nilai perusahaan. Penelitian ini mengambil sampel dengan purposive sampling, jumlah sampel yang diperoleh sebanyak 162 sampel penelitian dari 54 perusahaan go public sektor manufaktur di Bursa Efek Indonesia tahun 2020-2022. Data sekunder digunakan dalam penelitian ini yaitu laporan keuangan tahunan. Model analisis yang digunakan yaitu analisis regresi linier berganda engan alat bantu SPPS Statistics versi 25. Penelitian ini menghasilkan bahwa leverage dan likuiditas mempengaruhi nilai perusahaan secara positif dan dignifikan. Kepemilikan institusional dan penghindaran pajak tidak mempengaruhi secara signifikan terhadap nilai perusahaan.
PENGARUH LIVE STREAMING SHOPPING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ERIGO DENGAN TRUST SEBAGAI VARIABEL INTERVENING
Perkembangan teknologi yang semakin maju di seluruh dunia telah banyak menyebabkan perubahan pada cara pemasaran produk dari suatu brand terhadap bisnis. Fenomena pemasaran yang ramai digunakan beberapa tahun terakhir ini adalah live streaming shopping dengan Erigo salah satu brand di Indonesia yang cukup terkenal yang juga aktif dalam penggunaan fitur live streaming di shopee live. Tujuan penelitian ini adalah untuk mengetahui pengaruh live streaming dan EWOM terhadap keputusan pembelian dengan trust sebagai variabel intervening pada mahasiswa di Kota Bandung. Metode yang digunakan adalah metode kuantitatif. Sampel didapatkan menggunakan rumus cochran sebanyak 201 responden Analisis data menggunakan SEM-PLS pada aplikasi smartpls. Hasil penelitian yang didapatkan menunjukkan live streaming dan EWOM terhadap keputusan pembelian melalui trust pada mahasiswa di Kota Bandung konsumen Erigo yang menggunakan shopee live berpengaruh positif secara signifikan.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Minat Beli Brand Somethinc di Kota Bandung
Saat ini, kesadaran masyarakat mengenai kegunaan produk kosmetik dan kecantikan meningkat, terutama pada produk lokal. Inovasi produk lokal mengenai manfaat kandungan pada produknya menimbulkan antusiasme konsumen lokal. Hal ini menimbulkan persaingan antar brand kosmetik dan kecantikan sehingga perusahaan dituntut untuk meningkatkan minat beli produknya, dapat dilakukan melalui citra merek yang mudah dikenali serta kualitas yang unggul pada produk. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan persepsi merek terhadap kecenderungan membeli pelanggan di Kota Bandung. Dalam penelitian ini, hubungan sebab akibat antar variabel yang diteliti ditentukan dengan menerapkan pendekatan analisis kuantitatif dan deskriptif. Non-probability sampling adalah metode yang digunakan, dan ukuran sampel terdiri dari 96 konsumen merek Somethinc yang berbasis di Kota Bandung. Data statistik ditangani menggunakan IBM SPSS 29 for Windows. Hasil penelitian menunjukkan bahwa citra merek, kualitas produk, dan niat membeli semuanya dinilai “Baik” oleh beberapa konsumen merek. Baik kualitas produk maupun citra merek mempunyai dampak besar dan menguntungkan bagi beberapa merek di Kota Bandung. Selain itu, citra merek dan kualitas produk mempunyai pengaruh yang positif dan cukup besar secara simultan terhadap minat beli.
PENGARUH KOMPETENSI KARYAWAN, SISTEM PENGEMBANGAN SDM TERHADAP EFEKTIVITAS KERJA DIKANTOR PEGADAIAN MANGGELEWA, DOMPU NUSA TENGGARA BARAT
This research aims to analyze and find out whether Employee Competency and HR Development System Affect Work Effectiveness at the Manggelewa Pawnshop Office, Dompu, West Nusa Tenggara. This research involved employees who worked at the Manggelewa pawnshop office, Dompu NTB. The sample of respondents used in this research was 59 employees. In this research, total sampling or saturated sampling techniques were applied. This method applies data analysis to determine validity, reliability, descriptive statistical analysis, classical assumptions, including normality, multicollinearity, and heteroscedasticity analysis, multiple regression analysis, partial test (t), simultaneous test (F), and coefficient of determination test (R2) . The results of this research are based on the partial test (t) of Employee Competence on Work Effectiveness, obtained by a t-count of 0.016 < 0.05, so it can be concluded that Ho is rejected. H1 is accepted, thus it can be concluded that the Employee Competency variable applied in this research has a positive effect on Work Effectiveness. The HR Development System on Work Effectiveness obtained a significance level of 0.000 < 0.05 so it can be concluded that Ho is rejected and H2 is accepted. The Employee Competency (X1) and HR Development System (X2) variables influence Work Effectiveness (Y) simultaneously, with a significant value (0.000 < 0.05). The calculation results of the Fcount > Ftable test are, 79.811 > 3.162).
PENGARUH LIKUIDITAS, UKURAN PERUSAHAAN, DAN LEVERAGE TERHADAP NILAI PERUSAHAAN MAKANAN DAN MINUMAN TAHUN 2019-2021
The purpose of this study is to test and analyze whether liquidity, firm size, and leverage have an effect on firm value. The secondary data are obtained from the financial statements of food and beverage business entities listed on the Indonesia Stock Exchange (IDX) for the period 2019-2021.The population uses the food and beverage business sector listed on the Indonesia Stock Exchange (IDX) for the period 2019-2021. The population is the food and beverage business entities listed on the Indonesia Stock Exchange (IDX) for the period 2019-2021. The sample was taken using purposive sampling technique, and obtained a sample that met the criteria of 18 business entities. Data analysis was done using multiple linear regression analysis technique, which was processed using SPSS version 21. The results indicated that there was an effect of liquidity and firm size on the value of the firm, while leverage had no effect on the value of the firm.
STRUKTUR KEPEMILIKAN DAN KUALITAS LABA (Studi Empiris Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia)
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh struktur kepemilikan terhadap kualitas laba pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2018-2022. Variabel yang digunakan dalam penelitian ini adalah kepemilikan institusional, kepemilikan manajerial, kepemilikan pemerintah, dan kepemilikan asing. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metode purposive sampling untuk mencari data sekunder yang diperoleh dari laporan keuangan dan laporan tahunan yang dapat diakses melalui website www.idx.co.id. Penelitian ini menggunakan analisis regresi linier berganda dengan software SPSS 19. Hasil penelitian ini menunjukkan bahwa kepemilikan manajerial berpengaruh positif terhadap kualitas laba, sedangkan hasil kepemilikan institusional berpengaruh negatif terhadap kualitas laba, dan hasil kepemilikan pemerintah dan kepemilikan asing tidak berpengaruh terhadap kualitas laba.
PENGARUH LIKUIDITAS, STRUKTUR MODAL, DAN UKURAN PERUSAHAAN TERHADAP PROFITABILITAS PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI DASAR DAN KIMIA
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh likuiditas, struktur modal, dan ukuran perusahaan terhadap profitabilitas pada perusahaan industri dasar dan kimia yang terdaftar di Bursa Efek Indonesia periode 2020-2022. Pemilihan sampel dengan menggunakan metode purposive sampling dan memperoleh 36 perusahaan dengan kriteria tertentu. Teknik analisis yang digunakan dalam riset ini adalah regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel likuiditas, struktur modal, dan ukuran perusahaan berpengaruh terhadap profitabilitas.
PEMODERASI TRILOGI KEPEMIMPINAN KI HADJAR DEWANTARA TERHADAP AKUNTABILITAS PENGELOLAAN DANA DESA
The purpose of this research is to test the effect of clarity of budget targets, Internal Control System and Transparency on Village Fund Management Accountability which is moderated by the Leadership Trilogy. This research is quantitative. The data used in this research is primary data obtained by distributing questionnaires directly to respondents. Sampling in this research used a purposive sampling method. The results of this research prove that clarity of budget targets and internal control systems have a positive effect on accountability in managing village funds. Meanwhile, transparency has no effect on accountability in managing village funds. Meanwhile, the leadership trilogy can strengthen the influence of budget target clarity and the latest results prove that the leadership trilogy cannot strengthen the influence of the internal control system and transparency. The implications of this research show that in Kapanewon Kalasan and Kapanewon Prambanan, accountability in village fund management is influenced by clarity of budget targets, internal control system and leadership trilogy which strengthens the influence of clarity of budget targets, therefore the results of this research can be taken into consideration for increasing accountability in fund management village.
PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP INTENTION TO USE DENGAN ATTITUDE SEBAGAI VARIABEL INTERVENING (Study Kasus E-Wallet Di Yogyakarta)
This study aims to determine the effect of Perceived Usefulness, Perceived Ease Of Use, and Attitude, which affects Intention To Use using the Technology Acceptance Mode (TAM) theory. The trend of using E-Wallet as a transaction tool attracts people to use it in their daily transaction activities . In Indonesia, there are many E-Wallet applications, for example such as OVO, Gopay, and Shopeepay, as well as others. This research will discuss customer interest in using E-Wallet. This study uses a type of quantitative research by selecting 170 respondents as research subjects. The results showed that the Perceived Usefulness variable has a positive influence on Attitudude and Intention To Use while Perceived Ease Of Use has a positive effect on Attitude, but Perceived Ease Of Use has no influence on Intention To Use
THE INFLUENCE OF FINANCIAL LITERACY AND INVESTMENT MOTIVATION ON INVESTMENT INTEREST IN THE CAPITAL MARKET OF ECONOMIC EDUCATION STUDENTS SEBELAS MARET UNIVERSITY
This study aimed to determine (1) the effect of financial literacy on student investment interests, (2) the effect of investment motivation on student investment interests, (3) The effect of financial literacy and investment motivation on student investment interests. This research was a quantitative descriptive study with a population of 154 students of economic education for the 2019 and 2020 academic year. The sampling technique used in this study was propoltional random sampling, producing a sample of 112 student respondents. Data was collected through a questionnaire distributed via the Google form link. The data analysis used was multiple linear regression analysis with SPSS 25. The results shown from this study were: First financial literacy had a positive effect on the investment interest for undergraduate students economid education of Sebelas Maret University as evidenced by a regression coefficient of 0,225, t count (4.025) > t table (1.65) and sig. (0.000) < 0.05. Second, investment motivation had a positive effect on the investment interest for undergraduate students economic education of Sebelas Maret University as evidenced by a regression coefficient of 0.117, t count (2.109) > t table (1.65), and sig. (0.037) < 0.05. Third, simultaneous financial literacy and investment motivation had a positive effect on the investment interest of undergraduate students economic education of Sebelas Maret University, as evidenced by the calculated F value (17.870) > F table (3.08) and the sig. (0.000) < 0.05.
STRATEGI PENINGKATAN KINERJA PEGAWAI PADA PT GOTHRU MEDIA INDONESIA MENGGUNAKAN METODE SIX SIGMA
In an era of increasingly tight business competition, improving employee performance is crucial for the success of a company. One method that is being pursued to improve the quality and efficiency of business processes is the Six Sigma Method. The aim of this research is to explore and understand strategies for improving employee performance at PT Gothru Media Indonesia using the Six Sigma Method. This study used qualitative research methods. The data collection technique in this research is literature study. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation and drawing conclusions. The research results show that the Six Sigma method can be used to improve employee performance at PT. Gothru Media Indonesia. Strategies that can be used include problem identification and definition, data measurement and analysis, solution development, solution implementation and monitoring and control. The application of the Six Sigma method needs to be carried out systematically and continuously to achieve optimal results.
The Effectivenees of E-Wom (electronic word of mouth) and Digital Maketing Through Content on Visits by Tourists at Coban Binangun Waterfall, Plintahan, Pandaan.
Tourism, as a lucrative investment, requires sustainable management for long-term benefits. Despite its scenic beauty, Coban Binangun struggles with low visitor numbers. However, revitalization efforts and digital promotion, particularly through social media, have led to a notable increase in visitors. Electronic Word of Mouth (eWOM) and digital content shared by visitors play pivotal roles in influencing visitation decisions. Leveraging digital marketing and eWOM, Coban Binangun can enhance its promotional reach and boost visitor interest, thereby fostering sustainable tourism growth. The study, conducted in Plintahan Village, Pandaan, Pasuruan, East Java, employed a quantitative approach with non-probability sampling. Variables examined included EWOM, Digital Marketing, Content, and Visitor Arrivals. Likert scale questionnaires were distributed to 97 respondents, with data analyzed using SPSS version 25. Results indicated that EWOM and Digital Marketing significantly impact Visitor Arrivals, whereas Content does not. Respondents viewed EWOM and Digital Marketing positively, contrasting with the negligible impact of Content, aligning with prior research findings. EWOM is perceived to positively influence Visitor Arrivals, underscoring the significant role of Digital Marketing in driving tourism growth, while Content's effect remains insignificant.
Social Media Improves Marketing Performance of Micro Business Products: A Study from Pekanbaru City
The aim of carrying out this research is to explain how social media is used in marketing micro business products and to find out whether social media has an impact on the development of micro businesses. This research uses this type of qualitative descriptive research using a phenomenological approach. The phenomenological method seeks to understand the meaning of events and their relationship to people in certain situations. Based on the results of research on the use of social media in marketing MSME products, Simpang Baru Village, Pekanbaru City, Riau Province, it can be seen that micro businesses in Simpang Baru Village use Instagram and WhatsApp social media in marketing or promoting their products. They use social media by uploading photos and videos by editing them through the application and then uploading them with words that attract customers. Apart from that, micro businesses also rent or utilize well-known social media accounts to promote products and goods so that their products are known to many people. However, from the use of social media, the language used is not good and correct and in terms of business premises there are still many buyers who do not get a seat. The existence of social media has a positive impact on micro businesses to expand product marketing. The existence of social media provides convenience and good benefits for increasing customers and also increasing income. However, when using social media you must also be consistent so that your business becomes better known and grows. If it is not consistent, what will happen is a decrease in income.
ANALISIS PERILAKU KEUANGAN YANG BERPENGARUH TERHADAP KEPUTUSAN INVESTASI
Investment trends in the Indonesian capital market continue to increase. The younger generation has a high interest in the world of investment in the Indonesian capital market. This increase has of course given rise to several new phenomena, one of which is the pump and dump phenomenon. This phenomenon is often referred to as the practice of stock frying carried out by a group of irresponsible people. Many investors have become victims of this illegal practice. Lack of basic investment knowledge causes investors to be trapped in these illegal practices. However, there is a bias in financial behavior that can influence investors in making investment decisions, so this is interesting to discuss. Students who actively carry out transactions in the capital market are the samples for this research. The test used is multiple linear regression.
THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION AND SELF-EFFICACY ON ENTREPRENEURIAL INTEREST OF STUDENTS OF THE FACULTY OF TEACHING AND EDUCATIONAL SCIENCE RIAU UNIVERSITY
This research aims to determine the influence of entrepreneurship education and self efficacy on the entrepreneurial interest of FKIP Riau University students. The population in this study were 1351 active FKIP class of 2020 students and a sample of 93 students. The sampling technique uses a random sampling method. This research uses primary data obtained by distributing questionnaires. The data analysis technique uses multiple linear regression analysis. Based on the research results, it shows that entrepreneurship education and self-efficacy influence students' entrepreneurial interest, this is shown through the t test with the results of the entrepreneurship education variable value being 0.001 < 0.05 and the self-efficacy variable value being 0.014 < 0.05. Entrepreneurship education has a positive and significant effect, meaning that if students have good entrepreneurship education it will increase their interest in entrepreneurship. Self-efficacy has a positive and significant effect, meaning that if students have high self-efficacy it will increase their interest in entrepreneurship. Likewise, if students have low entrepreneurial education and low self-efficacy, their level of interest in entrepreneurship will also be low.
FACTORS THAT INFLUENCE PURCHASING DECISIONS FOR COSMETIC PRODUCTS AT GUARDIAN
Indonesia's cosmetics industry has experienced significant growth in recent years, with an increase of 9.61% in 2021 and a CAGR increase of 5.81% in 2022-2027. This growth is due to the increasing demand for cosmetic products and services. Each beauty brand markets its products both online and offline. Offline, many beauty brands are capitalizing on opportunities by working with retail stores in Indonesia. This is because currently the retail industry in Indonesia is experiencing very rapid growth. one of these retail stores is Guardian. Guardian sells more than 10,000 health and beauty products. because of the many products sold at guardian, consumers are confused in determining the items they want to buy because there are many items that have the same function but different brands, so this makes it possible or many factors that influence consumers in making purchasing decisions This study was to determine the factors that influence purchasing decisions for cosmetic products at Guardian and to determine the most dominant factor in influencing purchasing decisions for cosmetic products at Guardian. By examining 14 factors, according to Kotler & Keller (2016), Kotler (2022), and Tjiptono (2017). To gather primary data, a questionnaire will be disseminated via Google Forms through social media platforms. The questionnaire will employ a Likert scale with four gradations, ranging from "Strongly Disagree" to "Strongly Agree," facilitating respondents in expressing their opinions and preferences regarding beauty product purchases at Guardian. Data analysis will utilize Partial Least Square (PLS) version 3.9, enabling researchers to examine and ascertain the factors exerting the greatest influence on beauty product purchasing decisions at Guardian outlets. Through this comprehensive methodology, the study endeavors to contribute valuable insights into consumer behavior in the beauty retail sector within the Indonesian market.
PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PRODUK SUSU CAIR DALAM KEMASAN SIAP MINUM MEREK ULTRA MILK DI KOTA BANDUNG
The purpose of this study to analyze the effect of product quality on repurchase intention mediated by customer satisfaction on liquid milk products in ready-to-drink packaging for the ultra milk brand in Bandung city. The findings in this study explain that the effectiveness of product quality on repurchase intention is through consumer satisfaction. This researchused approach of quantitative.The research instrument has gone through the stages of validity, reliability testing, classic assumption test, simple regression test, multiple regression test and sobel test.The instrument was used as a data collection tool respondents aged at least 18 years and over who have consumed ultra milk liquid milk in Bandung City which is the object assessed in this study. There were 150 respondents who participated in this study. The analytical tool used to test the instrument data is using SPSS software version 24 and Sobel Test. The results showed that: 1) Product quality has a positive and significant effect on customer satisfaction, 2) product quality has a positive and significant affects on repurchase interest, 3) customer satisfaction quality has a positive and significant effect on repurchase interest, 4) product quality has a positive and significant effect on repurchase interest mediated by customer satisfaction.
FAKTOR-FAKTOR UTAMA KINERJA KEUANGAN PERUSAHAAN MANUFAKTUR : ANALISIS LIKUIDITAS, PROFITABILITAS, DAN SOLVABILITAS
Sure Here’s the translation of the paraphrased paragraph into English: This study aims to examine and analyze the impact of liquidity, profitability, and solvency on financial performance. Secondary data was obtained from the financial statements of food and beverage companies listed on the Indonesia Stock Exchange (IDX) during the period of 2021-2023. The research involved 26 companies using purposive sampling and employed multiple linear regression analysis. The findings indicate that profitability and solvency have a significant influence on financial performance, while liquidity does not show a significant effect.
PENGARUH KOMPETENSI, DISIPLIN KERJA, DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI PT. HEAT EXCHANGER MANUFACTURING INDONESIA
This study aims to analyze the influence of competence, work discipline, and organizational culture on employee performance at PT. Heat Exchanger Manufacturing Indonesia. The research used a quantitative approach, collecting primary data through questionnaires from 30 employees. Data analysis was conducted using multiple linear regression. The results reveal that competence and organizational culture significantly affect employee performance, while work discipline has no significant effect. Competence contributes a 38.3% performance increase for each one-unit improvement, and organizational culture contributes 52%. Simultaneously, the three variables explain 95.7% of employee performance. This study concludes that competence and organizational culture are pivotal factors in enhancing employee performance, while work discipline requires support from other factors like motivation and work systems.
Pengaruh Literasi Keuangan, Gaya Hidup Hedonisme dan Financial Distress Terhadap Perilaku Keuangan Mahasiswa Akuntansi
This study aims to examine the effect of financial literacy, hedonic lifestyle, and financial distress on the financial behavior of accounting students at the University Muhammadiyah Palopo. Students often face challenges in managing personal finances, especially when consumerist lifestyles and financial pressure become dominant factors. This study uses a quantitative approach by distributing quetionnaires to 53 students as respondents, selected through purposive sampling technique. Data analysis is conducted using descriptive statistic tests, classical assumption tests, and hypothesis testing through IBM SPSS Statistic software version 27. The finding indicate that financial literacy, hedonic lifestyle, an financial distress positively contribute to students’ financial behavior. These findings highlight the importance of financial literacy, hedonic lifestyle, and financial distress, which have a complex impact on financial behavior in the region, particularly in Palopo city,with implications for improving more responsible financial management.
PENGARUH AUDIT TENURE, FEE AUDIT, REPUTASI AUDITOR DAN ROTASI AUDIT TERHADAP KUALITAS AUDIT
This study investigates the impact of several key factors, including auditor tenure, audit fees, auditor reputation, and auditor rotation, on the quality of audit outcomes. The research utilizes secondary data sourced from the financial statements of non-cyclical consumer goods companies listed on the Indonesia Stock Exchange (IDX) between 2020 and 2023. Employing purposive sampling, 33 companies were selected as the research sample. Data analysis was performed using EViews software, leveraging logistic regression with a probit approach. The findings demonstrate that auditor tenure, auditor reputation, and auditor rotation exert a significant influence on the quality of audits. Conversely, the study provides limited evidence to support a substantial relationship between audit fees and the quality of audit outcomes.
The Influence of E-service Quality and Product Quality on Repurchase Intention
The purpose of this study is to examine the influence of E-service Quality and Product Quality on Repurchase Intention for XL prepaid users in Bandung. The method used in this research is a quantitative approach. The population consists of men and women aged 18 years and older who have used XL prepaid SIM cards in Bandung. A total of 100 samples were selected, and the data source used is primary data collected through online questionnaires. The data collection technique employed is purposive sampling, which falls under the category of non-probability sampling. The data analysis technique used is multiple regression analysis, conducted with the assistance of SPSS version 30. The results of this study indicate that E-service Quality and Product Quality have a partial influence on Repurchase Intention. Furthermore, E-service Quality and Product Quality also have a simultaneous effect on Repurchase Intention.
PENGARUH CUSTOMER EXPERIENCE DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PADA WARUNK UPNORMAL DI KOTA BANDUNG
Tujuan penelitian ini adalah untuk menguji pengaruh pengalaman pelanggan dan kualitas layanan terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan pada Warunk Upnormal di Kota Bandung. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Populasi dalam penelitian ini adalah laki-laki dan perempuan yang berusia minimal 17 tahun ke atas yang pernah berkunjung dan melakukan pembelian di Warunk Upnormal lebih dari 1 (satu) kali di Kota Bandung. Jumlah sampel yang ditetapkan sebanyak 120 sampel dan sumber data yang digunakan adalah data primer yang dikumpulkan melalui kuesioner online. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah purposive sampling yang termasuk dalam non-probability sampling. Teknik analisis data yang digunakan adalah uji regresi berganda dengan SPSS versi 30 dan uji sobel dengan kalkulator sobel online. Hasil penelitian ini menunjukkan bahwa pengalaman pelanggan dan kualitas layanan berpengaruh positif terhadap kepuasan pelanggan, pengalaman pelanggan dan kualitas layanan berpengaruh positif terhadap loyalitas pelanggan dan kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan dan kepuasan pelanggan berperan dalam memediasi pengaruh pengalaman pelanggan dan kualitas layanan terhadap loyalitas pelanggan.
PENGARUH RELIGIOSITY TERHADAP MINAT BOYCOTT YANG DIMEDIASI OLEH BRAND ATTITUDE PRODUK PRO ISRAEL AMDK MEREK AQUA DI BANDUNG RAYA
The purpose of this study was to examine the effect of religiosity on boycott intentions, mediated by brand attitude, using acase study of pro-Israel products, Aqua, brand of bottled water in Bandung Raya. The population for this study comprised consumers aged 18 years and older who consume or use Aqua bottled water and reside in the Bandung Raya. The sampling technique used was convenience sampling, involving 90 respondents. Primary data was collected through an online survey using a cross-sectional method. The study used various analytical techniques, including validation and reliability tests for instrument accuracy, description test classical assumption tests, multiple regression tests, and hypothesis testing, and the Sobel test, all conducted using the Statistical Package for the Social Sciences (SPSS) version 25 well as using the sobel calculator from Interactive Mediation Test. The findings indicate that religiosity negatively affecting brand attitude and brand attitude negatively affects boycott intention. Furthermore, brand attitude can play a mediating role between religiosity and boycott intentions toward pro-Israel bottled water (AMDK) products of the Aqua brand in Bandung Raya.
Indonesia Pengaruh Profitabilitas, Leverage, Likuiditas, Good Corporate Governance pada Kebijakan Dividen Perusahaan Pertambangan Tahun 2021-2023
The purpose of this study is to test and analyze the effect of profitability, leverage, likuidity, and good corporate governance. This study is a quantitative study. The date obtained from the financial statements of mining companies listed on the Indonesia Stock Exchange (IDX) in the period 2021-2023. The population of study is mining companies listed on the Indonesia Stock Exchange (IDX) in period 2021-2023. Sampling usingt the purposive sampling method and the sampling used ini this study was 21 companies. The technical data analysis used multiple linear regression analysis obtained with SPSS version 21. The results, leverage of this study indicate on dividend policy. While likuidty, good corporate governance do not effect dividend policy.
FAKTOR PENENTU FINANCIAL DISTRESS PADA PERUSAHAAN PERTAMBANGAN TAHUN 2021-2023
Penelitian ini bertujuan untuk mengetahui dan menganalisis faktor-faktor yang mempengaruhi terjadinya financial distress pada perusahaan yang bergerak di sektor pertambangan. Variabel yang diuji meliputi faktor internal yaitu profitabilitas, likuiditas, leverage, asset tangibility, dan revenue growth, serta faktor eksternal yaitu inflasi. Populasi dalam penelitian ini adalah seluruh perusahaan pertambangan yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2021 sampai dengan 2023. Sampel dipilih dengan metode purposive sampling dan diperoleh 21 perusahaan. Data yang digunakan adalah data sekunder yang diambil dari laporan keuangan perusahaan pertambangan yang terdaftar di BEI dan data indeks harga konsumen yang diterbitkan oleh Badan Pusat Statistik (BPS) periode yang sama. Untuk menganalisis data digunakan teknik regresi linier berganda yang diolah menggunakan SPSS versi 21. Hasil penelitian menunjukkan bahwa profitabilitas berpengaruh negatif signifikan terhadap financial distress, sedangkan likuiditas dan leverage berpengaruh positif signifikan terhadap financial distress. Namun, variabel independen lainnya yaitu asset tangibility, revenue growth, dan inflasi tidak menunjukkan pengaruh signifikan terhadap terjadinya financial distress.
DETERMINAN KEBIJAKAN DIVIDEN PADA PERUSAHAAN SEKTOR ANEKA INDUSTRI TAHUN 2019-2023
The goal of this research is to ascertain how liquidity, business size, free cash flow, institutional ownership, and profitability affect the dividend policies of companies operating in different industries. Financial reports from several industrial enterprises listed on the Indonesia Stock Exchange (IDX) between 2019 and 2023 served as the study's secondary source of data. Every company listed on the Indonesia Stock Exchange across a range of industries is included in this study. Purposive sampling was used to test nine businesses. Multiple linear regression analysis was used to test the data. The SPSS 21 software was used for the processing. The study demonstrates that institutional ownership and profitability are two elements that affect corporate dividend policy. On the other hand, size, liquidity, and free cash flow have no bearing on the dividend policies of businesses in the miscellaneous industries sector.
DETERMINAN KINERJA PERUSAHAAN PERBANKAN DI BEI TAHUN 2019-2023
This research was conducted to test and analyze the quality of external audits, audit committee characteristics, the role of female commissioners, management control systems, and real profit management on company performance. The data source used is secondary data obtained from the financial reports of banking companies listed on the Indonesia Stock Exchange (BEI) for the 2019-2023 period. The population of this research is banking companies listed on the Indonesia Stock Exchange (BEI) for the 2019-2023 period. Sampling used a purposive sampling method and the sample used in this research was 26 companies. The data analysis technique uses multiple linear regression analysis processed with SPSS version 21. The research results show that the quality of the external audit, the role of the female board of commissioners, and real earnings management have an influence on company performance, while the characteristics of the audit committee and the management control system have no effect on company performance.
PENGARUH LIVE STREAMING, HEDONIC SHOPPING MOTIVATION, PRICE DISCOUNT, DAN ONLINE CUSTOMER REVIEW TERHADAP IMPULSE BUYING E-COMMERCE SHOPEE
Indonesia dominates global e-commerce with Shopee as the leading platform, reaching 21.56% penetration in 2023 and a projected growth of 34.84% in 2029. This study analyzes how live streaming, hedonic shopping motivation, price discount, and online customer review factors contribute to impulse buying behavior on the Shopee platform. This quantitative research involved 102 university students in Semarang who had a history of at least one e-commerce transaction in the past month, selected using purposive sampling method. Data was collected through an online questionnaire in December 2024 and analyzed with multiple linear regression using IBM SPSS. The results showed that the variables of live streaming, hedonic shopping motivation, and price discount had a significant positive effect on impulse buying, while the online customer review variable had no significant effect on impulse buying. Regression analysis indicates that the R-square value of 92.2% of impulse buying variables can be explained by the independent variables studied, with the remaining 9.8% influenced by external factors outside the research model. Shopee needs to strengthen the live streaming feature and the hedonic shopping aspect through dynamic displays and special discounts for students. Future research should expand coverage to several e-commerce platforms and add ease of payment variables.
PENGARUH FINTECH DAN FINANCIAL LITERACY TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE E-COMMERCE SHOPEE DENGAN SELF CONTROL SEBAGAI MEDIASI (STUDI PADA MAHASISWA PTN MALANG)
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh fintech dan financial literacy terhadap perilaku konsumtif, peran self control dalam memediasi fintech dan financial literacy terhadap perilaku konsumtif belanja online e-commerce shopee mahasiswa PTN Malang. Penelitian ini menggunakan metode kuantitatif dengan jenis explanatory research. Data utama diperoleh melalui kuesioner yang diukur menggunakan skala likert. Populasi terdiri dari mahasiswa PTN Malang yang menggunakan aplikasi shopee dan jumlah pastinya tidak diketahui, sehingga sampel dihitung menggunakan rumus Malhotra dan menghasilkan 128 responden. Data yang terkumpul melalui kuesioner dianalisis menggunakan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa variabel fintech berpengaruh positif dan tidak signifikan. Sedangkan financial literacy dan self control berpengaruh positif dan signifikan terhadap perilaku konsumtif. Fintech dan financial literacy berpengaruh positif dan signifikan terhadap self control. Fintech dan financial literacy berpengaruh positif fan signifikan terhadap perilaku konsumtif melalui self control.
ERA DIGITAL: PENGARUH INOVASI TEKNOLOGI TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA
Seiring dengan berkembangnya globalisasi, aktivitas masyarakat menjadi lebih mudah dilakukan. Kemajuan teknologi di sektor ekonomi memungkinkan para pelaku usaha untuk memasarkan produknya secara lebih efisien ke pasar yang lebih luas, terutama di pasar global. Penelitian ini bertujuan untuk menganalisis pengaruh ekonomi digital terhadap pertumbuhan ekonomi Indonesia yang diukur melalui nilai Produk Domestik Bruto (PDB). Variabel yang digunakan dalam penelitian ini meliputi jumlah pengguna internet, pengguna e-commerce, nilai transaksi e-commerce, dan banyaknya perusahaan fintech. Metode analisis yang digunakan adalah Ordinary Least Square (OLS) pada data time series tahun 2007 hingga 2021. Data tersebut bersumber dari BPS, Asosiasi Penyelenggara Jasa Internet Indonesia (APJII), KataData, dan Otoritas Jasa Keuangan (OJK). Hasil penelitian menemukan bahwa banyaknya perusahaan fintech di Indonesia memberikan kontribusi positif terhadap pertumbuhan ekonomi berkat inovasi dan kemudahan yang diberikannya. Di sisi lain, nilai transaksi e-commerce dan banyaknya pengguna internet memberikan dampak negatif terhadap pertumbuhan ekonomi. Selain itu, jumlah pengguna e-commerce tidak menunjukkan pengaruh signifikan terhadap pertumbuhan ekonomi.
ANALISIS PROSEDUR AUDIT TERHADAP PENCEGAHAN KECURANGAN DENGAN PENGENDALIAN BIAYA OPERASIONAL SEBAGAI VARIABEL MODERASI
Tujuan penelitian ini untuk mengetahui Prosedur Audit Terhadap Pencegahan Kecurangan Di PT Pegadaian Syariah Dengan Pengendalian Biaya Operasional Sebagai Variable Moderasi. Dalam suatu bisnis, seringkali terjadi kecurangan dalam perusahaan. Perusahaan dapat mengambil inisiatif untuk mencapai pengendalian biaya operasional yang efektif guna mencapai pengendalian biaya operasional. PT Pegadaian Syariah mendeteksi adanya indikasi kecurangan dalam penyajian laporan keuangan yang dilakukan salah satu outlet cabang. Metode kauntitatif digunakan dengan data dikumupulkan melalui kuesioner dan di uji melalui analisis data yakni uji validitas, uji Realibilitas, dan uji regresi linier berganda. Berdasarkan hasil penelitian yang telah dilakukan terdapat saran-saran yang dapat diberikan untuk perusahaan yakni mengurangi sistem kerja dimana satu orang merangkap berbagai job desk (serabutan) dalam perusahaan karena hal ini meningkatkan risiko terjadi perbuatan curang dalam perusahaan, dan untuk peneliti diharapkan peneliti selanjutnya dapat mengembangkan dengan model penelitian yang berbeda serta menggunakan lebih banyak responden agar mendapat hasil yang lebih akurat. Diharapkan pula dengan menggunakan variabel lain dalam melakukan penelitian selanjutnya.
PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA, KEPERCAYAAN PELANGGAN, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA HANDAYANI CATERING SEMARANG
This study aims to analyze the effect of service quality, price perception, customer trust, and customer satisfaction on customer loyalty at Handayani Catering Semarang. The study population was Handayani Catering customers in 2022-2024 totaling 190 customers. The sample was determined using purposive sampling method with the criteria of customers who ordered more than once, so that 106 respondents were obtained. Data analysis techniques using multiple linear regression with IBM SPSS software. The results showed that: (1) service quality has a significant positive effect on customer loyalty; (2) price perception has a significant positive effect on customer loyalty; (3) customer trust has a significant positive effect on customer loyalty; and (4) customer satisfaction has a significant positive effect on customer loyalty. The R Square value of 0.757 indicates that 75.7% of the variation in customer loyalty can be explained by the independent variables in this study, while the remaining 24.3% is explained by other variables outside the model.
ANALISIS TINGKAT KEPUASAN PELANGGAN TERHADAP KUALITAS PELAYANAN DELIFA SPACE SELF-PHOTO STUDIO KABUPATEN SIDENRENG RAPPANG
The Self-Photo studio industry is growing rapidly along with the increasing trend of instant photography and customer demand for a more personalized photo experience. Delifa Space Self-Photo Studio needs to understand the level of customer satisfaction to improve its services. This study analyzes customer satisfaction with service quality at Delifa Space using the SERVQUAL approach. The quantitative method is applied with a questionnaire distributed to 73 respondents, determined using the Slovin formula with a 10% error tolerance. Data were analyzed using IBM SPSS Statistics V22 through validity, reliability, normality, and simple linear regression tests. The results showed that service quality has a significant effect on customer satisfaction (Sig. <0.05), with physical evidence and reliability dimensions as the main factors. Customers consider physical facilities and service consistency more in assessing their experiences. However, aspects such as the variety of photo props, flexible reservation systems, and the comfort of the studio space still need to be improved. Delifa Space is advised to improve the studio layout, lighting, variety of photo props, and ensure the timeliness of service, consistency of shooting procedures, and staff responsiveness to increase customer satisfaction and loyalty.
PENGARUH KUALITAS PRODUK DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN
This research has the aim of knowing the effect of product quality and variety on consumer buying interest in green argopuro, Sumbermalang sub-district. This study used a sample of 60 consumers. The data analysis method used is multiple linear regression analysis. The results obtained in this study indicate that product quality has a significant effect on buying interest (Y) with a t-count value of 2.937 and t-table 2.002 which means t-count is greater than t-table and singnifikasinya 0.004 produl variations have a significant effect on consumer buying interest with a t-count value of 5.507 and t-table 2.002 and a significance value of 0.000. And the variables of product quality and product variety simultaneously have a significant influence on consumer buying interest in green argopuro, Sumbermalang sub-district with the F value obtained is 74.371 which is greater than f table 3.16 and a significance value of 0.000 which is smaller than 0.05. The conclusion of this study is that the variable quality and variety of products have a significant influence partially or simultaneously on consumer buying interest in green argopuro sub-district Sumbermalang. Keywords: product quality, product variety, purchase intention
PENGARUH HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (STUDI PADA KONSUMEN INDOMIE DI KECAMATAN SRAGEN)
The purpose of this study is to ascertain how price affects customer loyalty, how consumer satisfaction affects customer loyalty, and how price affects customer loyalty in the Sragen District, as mediated by consumer satisfaction. Customers who purchase Indomie in the Sragen District serve as the population's research sample. Using an accidental sampling strategy, which involves selecting people of the population who are discovered incidentally (by chance), the sample for this study included 100 respondents. The method of gathering data makes use of a questionnaire. The following analytical tools are employed: hypothesis testing (path analysis), t-test, F test, coefficient of determination test (R2), classical assumptions (normality, multicollinearity, and heteroscedasticity tests), and instrument testing (validity, reliability, and validity tests). According to the study, price significantly affects Indomie customers' loyalty in the Sragen District. Price is having a substantial impact on Indomie consumer satisfaction in the Sragen District. Sragen Districi's Indomie client loyalty is significantly impacted by customer satisfaction. Indomie consumer satisfaction in the Sragen District acts as a mediator between price and customer loyalty.
Studi Komparatif Perekonomian Indonesia pada Masa Covid-19 (2019-2021) dan Pasca Covid-19 (2022-2024)
This study aims to analyze in more depth the differences in economic growth, poverty, unemployment, and inflation in Indonesia during and post the covid-19 pandemic, as well as analyze the policies that have been implemented. This research uses quantitative methods with secondary data for the period of the covid-19 pandemic (2019-2021) and post the covid-19 pandemic (2022-2024). The variables used are economic growth, unemployment, poverty, and inflation. This study uses the Shapiro Wilk normality test and the Paired Sample T-Test. The results showed that economic growth, poverty rate, unemployment, and inflation during and post the covid-19 pandemic remained stable and did not experience significant differences. This stability can be attributed to various government policies aimed at reducing the negative impact of the pandemic. Nevertheless, some of these sectors are still adjusting, even though the pandemic is over. The policies implemented during the pandemic have proven to be effective in mitigating the long-term negative impacts, so that economic conditions remain under control after the pandemic. For future research, it is recommended that the analysis be extended to the regional level to get a clearer picture of the differences in economic recovery. Furthermore, a long-term analysis is needed to see the impact of the pandemic on the Indonesian economy in the next few years, to understand the recovery trend or new challenges that may arise after the pandemic.
THE INFLUENCE OF PRODUCT QUALITY AND VARIETY ON CONSUMER BUYING INTEREST (CASE STUDY OF GREEN ARGOPURO, SUMBERMALANG SUBDISTRICT)
This study aims to determine the effect of product quality and variety on consumer buying interest in Green Argopuro, Sumbermalang District. This study used a sample of 60 consumers. The data analysis method used is multiple linear regression analysis. The results obtained in this study indicate that product quality has a significant effect on buying interest (Y) with a t-count value of 2.937 and t-table 2.002 which means t-count is greater than t-table and singnifikasinya 0.004 which means less than 0.05. Meanwhile, product variations also have a significant effect on consumer buying interest with a t-count value of 5.507 and t-table 2.002 and a significance value of 0.000, which is smaller than 0.05. And simultaneously the variable product quality and product variety has a significant influence on consumer buying interest in Green Argopuro District Sumbermalang with the value of F obtained is 74.371 which is greater than f table 3.16 and a significance value of 0.000 which is smaller than 0.05. The conclusion of this study is that the variable quality and variety of products have a significant influence partially or simultaneously on consumer buying interest in Green Argopuro District Sumbermalang.
DETERMINAN NILAI EKSPOR BATU BARA INDONESIA KE LIMA NEGARA TUJUAN UTAMA PERIODE 2009-2023
As a developing country that adheres to an open economic system, Indonesia is inseparable from international trade, one of which is exports. Indonesia's leading export in non-oil and gas commodities is coal. The value of Indonesia's coal exports to five destination countries from 2009-2023 continues to fluctuate. The purpose of this study is to analyze the simultaneous and partial effects of reference prices, total consumption, and renewable energy on the value of Indonesia's coal exports to five main destination countries for the period 2009-2023. The number of observations in this study was 75 observations. This research method uses descriptive analysis techniques and panel data regression. The results of the regression test on panel data show that the most appropriate model is FEM. The results of this study indicate that the variables of reference price, total consumption, and renewable energy simultaneously have a significant effect on the value of Indonesia's coal exports. Partially, the variables of reference price and total consumption have a positive and significant effect, while renewable energy has a negative and significant effect on the value of Indonesia's coal exports.
PENGARUH HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (STUDI PADA KONSUMEN INDOMIE DI KECAMATAN SRAGEN)
STRATEGI PEMASARAN JIANDY WEDDING ORGANIZER DALAM MENINGKATKAN KUALITAS LAYANAN JASA DI DESA LEPPANGENG KECAMATAN PATAMPANUA KABUPATEN PINRANG
This research is motivated by the significance of marketing strategies in enhancing service quality, particularly in service-based businesses such as Jiandy Wedding Organizer in Leppangeng Village. The purpose of this study is to identify the marketing strategies implemented by Jiandy Wedding Organizer to improve customer service quality. A descriptive qualitative method was employed, with data collected through observation, interviews, and documentation. The data were analyzed using the Nvivo 12 application to systematically group themes and organize categories based on the interview results. The findings reveal that Jiandy Wedding Organizer effectively applies the 4P marketing mix (product, price, place, promotion), including offering a variety of wedding packages, competitive pricing, promotion through social media, and fast, friendly service. In conclusion, the implemented marketing strategies have successfully increased customer satisfaction and strengthened the business image amid competition from similar service providers.
ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI (STUDI PADA PERCETAKAN FELL OFFSET)
Knowing how product quality, product price, and service quality affect consumer interest in buying from Fell Offset printing is the purpose of this study. The population of the study is printing clients from purchases during a three-month period. There are 60 respondents in the research sample with accidental sampling techniques. A number of tests, including testing research instruments and testing classical assumptions were carried out before the data was processed using the SPSS 24.0 application for Windows. Model Y = 7.934 - 0.195 X1 + 0.239 X2 + 0.693X3 e was generated using Multiple Linear Regression analysis techniques. Quality, price, and service quality are known to contribute significantly to the percentage of consumers interested in making a purchase, and the findings of the analysis support the realism of the study model. The independent variable explains 64.6% of the dependent variable, other factors affect 36.4%.
PENGARUH LITERASI KEUANGAN TERHADAP KEPUTUSAN INVESTASI YANG DIMEDIASI OLEH PENGALAMAN INVESTASI PADA KOMUNITAS INVESTOR DI KOTA MALANG
This study examines the effect of financial literacy on investment decisions mediated by investment experience within the investor community in Malang City. Financial literacy helps young investors make rational decisions, while investment experience enhances their ability to assess opportunities and risks. A quantitative approach was used with Structural Equation Modeling (SEM) analysis through SmartPLS. The research population consists of 626 individuals who are part of the investor community in five leading universities in Malang City. A sample of 261 respondents was selected using the Slovin formula to obtain a representative sample. The results show that financial literacy and investment experience significantly influence investment decisions, with investment experience also affecting decisions through financial literacy as a mediator. This study contributes to understanding how financial literacy strengthens the positive impact of investment experience, ultimately leading to wiser investment decisions. The findings are expected to support the development of more effective financial literacy education policies for the younger generation. Keywords: financial literacy, investment decisions, investment experience, investor community, SmartPLS
PENGARUH BRAND AMBASSADOR TERHADAP PURCHASE DECISION YANG DI MEDIASI OLEH REFERENCE GROUP DAN BRAND TRUST PADA PRODUK SKINTIFIC
Tujuan penelitian ini adalah untuk mengetahui pengaruh brand ambassador terhadap keputusan pembelian yang dimediasi oleh reference group dan brand trust pada produk skintific. Penelitian ini menggunakan metode kuantitatif dan melibatkan masyarakat umum berusia 17-30 tahun yang menggunakan produk perawatan kulit skintific. Penelitian ini memanfaatkan 124 sampel yang dianalisis menggunakan metode PLS SEM dengan program Smart PLS versi 4.0. Hasil penelitian menunjukkan bahwa brand ambassador tidak memiliki pengaruh positif signifikan terhadap keputusan pembelian, sedangkan reference group dan brand trust memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Berdasarkan hasil specific indirect effect, reference group dan brand trust dapat memediasi pengaruh brand ambassador terhadap keputusan pembelian secara positif dan signifikan.
ANALISIS PENGARUH PENERAPAN NONTARIF MEASURES TERHADAP VOLUME EKSPOR KARET REMAH INDONESIA KE NEGARA TUJUAN UTAMA TAHUN 2012-2023
This study analyzes the impact of Nontariff Measures (NTMs) on the export volume of Indonesia’s crumb rubber to major destination countries from 2012 to 2023. In addition to NTMs, it also examines the role of Gross Domestic Product (GDP) of the destination country, exchange rate, and international crumb rubber prices using panel data regression. The results show that NTMs do not significantly affect Indonesia’s crumb rubber exports. This may be due to market flexibility in adjusting to trade regulations or long-term contracts between exporters and importers. On the other hand, the GDP of the destination country has a positive and significant effect, suggesting that economic growth in importing countries drives higher demand for crumb rubber from Indonesia. The exchange rate also plays an important role. A weaker rupiah against the US dollar positively impacts export volume, as it improves price competitiveness. Meanwhile, international crumb rubber prices are not statistically significant, possibly due to fixed-price contracts that shield exporters from market price volatility.
Ida Bagus Gede Ida Bagus Ketut Dirgayusa
THE EFFECT OF WORKER PRODUCTIVITY, INVESTMENT, AND INFRASTRUCTURE ON ECONOMIC GROWTH OF DISTRICT/CITY IN BALI PROVINCE
Economic growth measures the performance of an economy's development from one period to the next. The economic growth of Bali Province is unequal between districts/cities which can hinder overall economic development. This study aims to analyze the effect of worker productivity, investment, and infrastructure on economic growth simultaneously and partially. The data used are secondary data from the Central Statistics Agency, with 45 observations. The data collection method is the observation method. The analysis technique used is multiple linear regression. The results of the study indicate that (1) worker productivity, investment and infrastructure simultaneously have a significant effect on economic growth in districts/cities in Bali Province., (2) worker productivity, electricity infrastructure partially have a positive and significant effect, while investment, road infrastructure and air infrastructure partially do not have a significant effect on economic growth in districts/cities in Bali Province. This finding implies the need for a strategy to strengthen worker productivity and optimize investment and infrastructure in order to encourage more equitable economic growth across districts/cities in Bali Province.
PERAN NILAI-NILAI AL ISLAM DAN KEMUHAMMADIYAHAN DALAM PENCEGAHAN FRAUD PADA AMAL USAHA MUHAMMADIYAH KOTA PALOPO
This study aims to analyze the role of Al-Islam and Kemuhammadiyahan (AIK) values, which include Ash-Shiddiq (honesty), Al-Iltizam (commitment), and Amanah (responsibility), in preventing fraud within Muhammadiyah Business Enterprises (AUM) in Palopo City. Using a quantitative approach, the research employed a survey method with questionnaires distributed to 50 respondents selected through purposive sampling. Data were analyzed using multiple linear regression with the assistance of SPSS software. The results show that the three independent variables—Ash-Shiddiq, Al-Iltizam, and Amanah—positively and significantly influence fraud prevention. Ash-Shiddiq contributes by fostering a culture of honesty that enhances transparency and reduces the rationalization of fraudulent acts. Al-Iltizam strengthens commitment to sharia principles and organizational ethics, thereby minimizing opportunities for fraud. Meanwhile, Amanah instills a strong sense of moral responsibility, helping individuals reduce the pressure to commit fraud. This study supports the Fraud Triangle theory by demonstrating that AIK values can effectively mitigate the main elements of fraud: pressure, opportunity, and rationalization. The implications of this research emphasize the importance of strengthening religious values within organizations, coupled with robust internal control systems, to create an anti-fraud culture. This study recommends regular training, strict supervision, and the implementation of AIK-based anti-fraud policies to support the sustainability of AUM as an organization with integrity. Keywords: Al-Islam and Kemuhammadiyahan, Ash-Shiddiq, Al-Iltizam, Amanah, Fraud Prevention.
Efektivitas Sertifikat P-IRT dalam Meningkatkan Kepercayaan Konsumen pada Produk UMKM di Martajasah untuk Memperluas Peredaran Pasar
The business world is now starting to compete globally to gain customer satisfaction. Seeing the current developments, Micro, Small and Medium Enterprises (MSMEs) are a form of productive business owned by individuals or business entities engaged in the scope of trading activities that have different characteristics. This study aims to analyze the effectiveness of the Household Industry Food Certificate (P-IRT) in increasing consumer confidence and its role in expanding market circulation. The methodology used is a qualitative descriptive approach with data collection techniques through interviews, observations, and documentation of MSME actors and local consumers. In conclusion, the P-IRT Certificate is said to be effective in increasing the competitiveness of MSME products in local and regional markets. However, the uniqueness of taste is also a consideration for consumers to buy products besides paying attention to products labeled P-IRT.
PENGARUH TINGKAT PENDIDIKAN ORANG TUA DAN MOTIVASI BELAJAR TERHADAP HASIL BELAJAR SISWA KELAS XI MATA PELAJARAN AKUNTANSI SMK NEGERI 1 KANDIS
This study aims to determine the effect of parents' education level and learning motivation on the learning outcomes of class XI students of Accounting Subjects of SMK Negeri 1 Kandis. The type of research used is survey research with quantitative research methods. This research was conducted at SMK Negeri 1 Kandis with the total population in this study were 61 students, from class XI AKL 1 and AKL 2 with sampling techniques using a census. Data collection techniques were carried out by means of documentation to obtain student learning outcomes and questionnaires to obtain data on parents' education level and learning motivation. The collected data were then tabulated and analyzed using multiple linear regression with the help of SPSS version 27. The descriptive research results show that the level of parental education is in the middle category and learning motivation is in the high category while student learning outcomes are in the excellent category. The results of this study indicate that the level of parental education and learning motivation has a positive and significant effect on student learning outcomes with the regression equation Y = 79.121 + 1.472X1 + 0.177X2 + e and contributes to student learning outcomes by 39.7% and 60.3% is influenced by other variables not studied.
EKSPLORASI KONTEN TIKTOK TERHADAP MINAT WISATA MENURUT GENERASI Z
This study aims to analyze the influence of content quality and storytelling on the travel interest of Generation Z on the social media platform TikTok, with perceived value (emotional, functional, and social) as a mediation. The research method used is quantitative, employing Structural Equation Modeling (SEM) through SmartPLS. Data were collected from 176 respondents who are active TikTok users, engaging with the platform 1-3 times a week. The results of the study indicate that (1) storytelling has a significant positive effect on travel interest; (2) content quality has a non-significant effect on travel interest; (3) storytelling has a significant positive effect on perceived emotional, functional, and social value; (4) perceived emotional and social values have a non-significant effect on travel interest, while perceived functional value has a significant positive effect on travel interest; (5) perceived emotional and social values do not mediate the influence of storytelling on travel interest, whereas perceived functional value does mediate the influence of storytelling on travel interest. This research provides important insights for tourism destination managers in designing effective marketing strategies to attract the attention of Generation Z. Future research should explore storytelling on other digital platforms, explore the factors that influence travel interest with a focus on the functional value of destinations, and adapt content to Generation Z's preference for concise and authentic information.
ANALISIS PENGARUH INFLASI, PENGANGGURAN DAN PERTUMBUHAN EKONOMI TERHADAP TINGKAT KEMISKINAN DI KOTA KEDIRI
Kondisi perekonomian suatu wilayah merupakan gambaran keberhasilan pemerintah setempat dalam menyelesaikan berbagai permasalahan ekonomi. Selain itu, keberhasilan suatu wilayah dalam menyelesaikan permasalahan ekonomi makro, dapat dilihat dari tingkat pertumbuhan ekonominya. Keberhasilan dalam pemulihan ekonomi pasca pandemi covid-19, dapat dilihat dengan indikator laju pertumbuhan ekonomi tahun 2021 dan 2022 yang terus mengalami peningkatan. Selain itu, indikator jumlah pengangguran pada tahun 2022 juga mengalami penurunan. Namun pada tahun 2022 laju inflasi justru mengalami kenaikan yang sangat signifikan. Kenaikan laju inflasi yang terjadi secara terus menerus, akan menyebabkan kemampuan daya beli masyarakat yang menurun sehingga akan berpotensi untuk meningkatkan kembali prosentase penduduk miskin. Oleh karena itu, perlu diketahui seberapa besar keterkaitan antara variabel inflasi, pengangguran dan pertumbuhan ekonomi terhadap tingkat kemiskinan di Kota Kediri. Tujuan penelitian ini adalah untuk menganalisis dan mengetahui apakah ada pengaruh inflasi, pengangguran dan pertumbuhan ekonomi terhadap kemiskinan di Kota Kediri. Hasil penelitian menunjukkan bahwa inflasi dan pertumbuhan ekonomi secara parsial tidak berpengaruh signifikan terhadap tingkat kemiskinan di Kota Kediri, sedangkan tingkat pengangguran berpengaruh positif dan signifikan secara parsial terhadap tingkat kemiskinan di Kota Kediri. Hasil uji simultan menunjukkan bahwa inflasi, pengangguran dan pertumbuhan ekonomi secara bersama – sama berpengaruh positif & signifikan terhadap tingkat kemiskinan di Kota Kediri.
Determinan Penyerapan Tenaga Kerja: Kasus di Provinsi Banten
This research is motivated by the employment conditions in Banten Province which has the highest open unemployment rate among other provinces in Indonesia and in recent years has exceeded the national average. The purpose of this study is to analyze the effect of minimum wages, education level, health level, and open unemployment rate on labor absorption in Banten Province. This study is a quantitative study with secondary data obtained by the Central Statistics Agency. The method used is panel data analysis from eight districts/cities in Banten Province in 2017-2022. This study found that minimum wages have a positive impact and TPT has a negative impact on labor absorption in Banten Province. The government needs to set a competitive minimum wage and improve workforce skills through upskilling and reskilling, as well as build cooperation between educational institutions and industry to increase job availability and labor absorption.
Increasing the Competitiveness of PT. INTI's E-KTP Reader AE01 Product through Customer Value Approach and Business Model Innovation
The AE01 E-KTP Reader product developed by PT Industri Telekomunikasi Indonesia (PT INTI) faces competitive challenges in a market that is highly sensitive to price and customer value. This study aims to analyze customer value perceptions and formulate a business model innovation strategy to enhance the product’s competitiveness. A qualitative exploratory approach with a case study method was employed. Data were collected through in-depth interviews, internal document reviews, and literature studies, and analyzed using thematic analysis. The results indicate that functional value and cost are the dominant factors influencing customer purchasing decisions. Proposed business solutions include flexible financing schemes, product and service bundling, and improved technical documentation. The business model innovation strategy was developed using the Business Model Canvas (BMC) approach and structured into a three-month implementation plan. This research contributes to the development of value-based product strategies and business model innovation in state-owned technology enterprises.
EMPLOYER BRANDING STRATEGY TO ATTRACT QUALIFIED CANDIDATES FROM FAMOUS CAMPUSES
Employer branding is a strategic approach to attracting and retaining top talent, particularly from leading universities. This study aims to analyze the implementation of employer branding strategies in attracting high-quality candidates, using a mixed-method approach that combines a survey of 133 students from three top Indonesian universities and interviews with company alumni. The results show that development value, social value, and application value are the most appreciated dimensions among students. However, there is a noticeable gap between the employer value proposition (EVP) communicated by the company and the candidates’ perceptions. This misalignment may reduce the effectiveness of branding strategies if not addressed. The study recommends aligning the EVP with internal realities, engaging alumni as branding ambassadors, and designing transparent career development paths. These findings are expected to serve as a reference for companies in formulating talent acquisition strategies that align with the expectations of the younger generation.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH PERCEIVED QUALITY DAN GREEN PERCEIVED VALUE PADA GEN Z KABUPATEN JEPARA
The purpose of this study was to determine the effect of Social Media Marketing on Purchasing Decisions mediated by Perceived Quality and Green Perceived Value among Gen Z in Jepara Regency. This research uses quantitative research. This study involved Gen Z, Jepara Regency residents who have bought and used Citra Body Lotion. This study used 121 samples which were processed using SEM PLS 4.0. The results show that Social Media Marketing (SMM) has a positive and significant effect on purchasing decisions. In the mediation analysis, the perceived quality variable did not show a significant mediating effect between SMM and purchasing decisions. In contrast, the green perceived value variable is proven to have a positive and significant mediating influence between social media marketing and purchasing decisions. There is a positive and significant effect of social media marketing on perceived quality, a positive and significant effect of social media marketing on green perceived value, an insignificant effect of perceived quality on purchasing decisions, a positive and significant effect of green perceived value on purchasing decisions.
ANALISIS PENGUNGKAPAN ENVIRONMENTAL, SOCIAL, GOVERNANCE (ESG) DAN PROFITABILITAS TERHADAP RETURN SAHAM
This study aims to analyze ESG (Environmental, Social, and Governance) disclosure and profitability on stock returns in energy sector companies listed on the Indonesia Stock Exchange. The method used is a qualitative approach with literature review studies of 15 national and international indexed scientific publications from 2019 to 2024. The results show that ESG disclosures consistently have a positive impact on stock returns, as they can increase investor confidence, reduce information asymmetry, and reflect the company's commitment to sustainability. On the other hand, profitability measured through Return on Equity (ROE) has also been shown to have a significant influence on stock returns, as it reflects healthy financial performance and capital management efficiency. These two variables complement each other in increasing the attractiveness of the company in the eyes of investors. These findings underscore the importance of companies not only focusing on achieving profits, but also on transparent and accountable sustainability practices. The implications of this research are expected to contribute to investors, academics, and company management in making strong sustainability-based investment decisions and financial performance
Meta-Analysis of the Influence of E-Commerce Use on Culinary MSME Marketing
With the development of technology, the way people communicate with each other has changed significantly. With the entry of the internet into the business world, marketing strategies have to undergo new changes. As more and more people are connected to the internet, digital marketing is becoming increasingly important. As a result, the purpose of this study is to find out how e-commerce affects the marketing of Culinary MSMEs. This type of research is a qualitative research that uses a literature review method. This method is very suitable and relevant for analyzing the relationship between the use of e-commerce and culinary MSME marketing because it can provide an accurate understanding of current technological advances and find problems and weaknesses in the existing literature. The results of the study show that there is a strong correlation between the research theme and the theme of culinary small and medium enterprises (MSMEs) marketing. Most studies use quantitative data to measure how factors such as social media use, e-marketing combinations, and digital marketing influence purchase intent. Many studies have studied the positive effects of using e-commerce, but few studies have studied the adverse effects or challenges that MSMEs face when adapting to new technologies.
PENGARUH KOMPENSASI DAN KINERJA KARYAWAN TERHADAP DISIPLIN KERJA PADA KARYAWAN PT.TELKOM PALOPO
This study aims to examine the impact of compensation and employee performance on work discipline levels at PT Telkom in Palopo City. The approach used is a quantitative method with a causal design, where data is collected through the distribution of questionnaires. The research population includes all employees of PT Telkom Palopo, and the sampling method used is a saturated sampling technique (census), where all 40 members of the population are included as samples in this study. The collected data is then analyzed using SPSS version 26. The findings of this study indicate that both compensation and employee performance have a positive influence on employee work discipline at PT Telkom Palopo.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MASYARAKAT MENGURANGI PENGGUNAAN KANTONG PLASTIK DI KOTA DENPASAR
Penelitian ini membahas analisis faktor-faktor yang berpengaruh pada keputusan masyarakat mengurangi penggunaan kantong plastik di Kota Denpasar. Objek dari penelitian ini adalah masyarakat Kota Denpasar. Metode yang dilakukan dalam penelitian ini yaitu menggunakan metode survei kuantitatif berupa kuesioner skala likert. Adapun variabel dalam penelitian ini meliputi tiga variabel bebas yaitu pengetahuan lingkungan, kesadaran lingkungan, dan pendapatan, kemudian satu variabel terikat yaitu keputusan mengurangi penggunaan kantong plastik. Hasil penelitian yaitu variabel pengetahuan lingkungan dan kesadaran lingkungan berpengaruh dan signifikan terhadap keputusan mengurangi penggunaan kantong plastik masyarakat Kota Denpasar. Sementara itu, untuk variabel pendapatan tidak terdapat bukti statistik yang cukup untuk menyatakan bahwa variabel pendapatan berpengaruh terhadap variabel keputusan mengurangi penggunaan kantong plastik masyarakat Kota Denpasar. Merujuk pada hasil uji dominan pada variabel karakteristik responden, dapat disimpulkan bahwa variabel karakteristik dominan dalam penelitian ini adalah variabel karakteristik usia, yang memiliki nilai beta terbesar secara absolut dan satu-satunya yang bersifat signifikan. Hasil penelitian ini dapat menjadi bahan evaluasi bagi pihak pemerintah agar senantiasa meningkatkan upaya untuk mendongkrak pengetahuan lingkungan dan kesadaran lingkungan masyarakat. Selain itu, juga menjadi kontribusi pemikiran kepada masyarakat Kota Denpasar, terkait upaya penggunaan tas ramah lingkungan sebagai pengganti kantong plastik.
Dr. Amrita Nugraheni Saraswaty,S.E.,M.Sc
STRATEGY OF THE INDONESIAN CONSULATE GENERAL IN DAVAO CITY TO PROMOTE TRADE RELATIONS BETWEEN THE SANGIHE ISLANDS AND GENERAL SANTOS CITY IN THE TUNA FISHING SECTOR
The tuna fisheries sector plays a crucial role in regional economic development and is a strategic commodity in Indonesia's maritime diplomacy. However, despite the geographical proximity between the Sangihe Islands in Indonesia and General Santos City in the southern Philippines, formal trade cooperation in the tuna sector was not realized until 2024. This study explores the strategies implemented by the Consulate General of the Republic of Indonesia in Davao City to strengthen tuna fishing trade relations between the Sangihe Islands and General Santos City. Data was collected through in-depth interviews with economic officials at the Consulate General of the Republic of Indonesia in Davao City, supported by secondary data from academic journals, official reports, and credible online sources. The findings indicate that the Consulate General of the Republic of Indonesia in Davao City has implemented comprehensive strategies as a facilitator, including document translation, facilitation of trade forums, promotional activities, and technical training on tuna handling by Philippine standards. These efforts resulted in the official export of three tons of fresh tuna from the Sangihe Islands in early 2024. In conclusion, the economic diplomacy of the Indonesian Consulate General in Davao City has played a key role in fostering sustainable trade relations and enhancing Indonesia's regional influence in Mindanao.
ANALISIS KONTEN SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION DENGAN BRAND AWARENESS SEBAGAI VARIABEL MEDIASI (SURVEI PADA FOLLOWERS INSTAGRAM @SUKABUMIFOODIES)
Digital technology is changing the way businesses compete, urging them to refine their marketing strategies. Social media has now emerged as a new phenomenon playing a crucial role in the marketing. This phenomenon is evident in the increasing number of companies and businesses utilizing social media as part of their online marketing strategies. In this study, aims to examine the influence of social media marketing on purchase intention, especially by looking at the role brand awareness as a mediating variable. The research method employed is quantitative analysis using a probability sampling technique, specifically simple random sampling. The research object is the Instagram account @sukabumifoodies, with data collected from 250 followers who responded to an online questionnaire. The data analysis technique used is Partial Least Squares Structural Equation Modelling (PLS-SEM). The results of the study indicate that social media marketing positively contributes to building brand awareness. Furthermore, brand awareness has a positive effect on purchase intention followers. In addition, brand awareness significantly mediates the relationship between social media marketing and purchase intention. These findings highlight the importance of social media marketing, brand awareness, and purchase intention in developing effective and efficient marketing strategies.
PENGARUH REPUTASI MERK, KESADARAN MERK, DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN DI HONDA MOTOR (STUDI PADA KONSUMEN ASTRA MOTOR CENTER SEMARANG)
This study aims to analyze the influence of Brand Reputation, Brand Awareness, and Advertising on Consumer Purchasing Decisions. The study was conducted using a quantitative approach with structural model analysis (SEM) techniques through the SmartPLS application. The results of the analysis show that the three independent variables have a significant effect on purchasing decisions, with T-statistic values ​​above 1.65 and P-values ​​below 0.05. The R-square value of 0.831 indicates that 83.1% of the variation in purchasing decisions can be explained by the variables in the model. These findings indicate that a marketing strategy that prioritizes good brand reputation, high brand awareness, and targeted advertising propaganda is very important in driving consumer purchasing decisions. This study provides a practical contribution to business actors in designing more effective marketing communication strategies.
Pengaruh Struktur Modal, Ukuran Perusahaan, dan Pertumbuhan Penjualan terhadap Nilai Perusahaan dengan Intervening Kinerja Keuangan
Company value is the main factor that describes market conditions on the performance and possibilities of a company. The purpose of this study is to analyze the effect of capital structure, company size, and sales growth on company value, with financial performance intervening. Research with associative quantitative analysis using secondary data, namely the annual financial reports of companies in the Fast-Moving Consumer Goods sector published on the Indonesia Stock Exchange (IDX) from 2022–2024. The sample was selected through a purposive sampling method, in 30 companies that met the criteria and a sample of 90. Using path analysis techniques to find out the direct and indirect relationships of each variable. The results of this study prove that partially, capital structure and company size do not affect company value or financial performance. Sales growth does not have a direct effect on company value, but affects financial performance, which then has a significant impact on company value. Simultaneously, capital structure, company size, and sales growth do not affect financial performance, but significantly affect company value through financial performance as an intervening variable.
An Analysis of Strategies for Enhancing Market Share in the West Java Tissue Industry: A Case Study of PT XYZ
PT XYZ, the market leader in West Java's dry tissue industry, faces market share growth stagnation due to intensifying competition and consumer price sensitivity. This study aims to analyze the internal and external factors causing this stagnation and to formulate effective business strategies to enhance PT XYZ's market share and penetration. This research employed a qualitative approach with a case study design focusing on PT XYZ. Data were collected through semi-structured interviews with key management personnel, supported by secondary data. Data were analyzed using VRIO, Porter’s Five Forces, STP, Perceptual Mapping, and Competitor Analysis frameworks, then synthesized through SWOT analysis and the TOWS Matrix. The findings identified the company's main internal strengths (such as production facilities and product quality), weaknesses (value growth stagnation and potential cannibalization), external opportunities (eco-friendly products and distribution gaps), and threats (price sensitivity and competitive pressure). Based on this analysis, key strategies were formulated, including developing innovative eco-friendly products, expanding and optimizing the distribution network, and repositioning brands for specific market segments. The implementation of these strategies is expected to sustainably enhance PT XYZ's competitiveness and market share.
PENGARUH KEBIJAKAN TARIF IMPOR BERAS TERHADAP VOLUME IMPOR BERAS INDONESIA DARI THAILAND
This study aims to analyze the impact of rice import tariff policies on the volume of Indonesia's rice imports from Thailand during the period 1993–2022. In addition to rice import tariff policies, this research also considers factors such as Indonesia's rice production, the population of Indonesia, the Rupiah to USD exchange rate, and international rice prices. The multiple linear regression analysis method is used to examine the relationship between these variables and the volume of Indonesia's rice imports from Thailand. The results indicate that rice import tariff policies have a significant effect on the volume of Indonesia's rice imports from Thailand, due to the increase in import rice prices in line with the applicable policies. The findings also show that Indonesia's rice production has a negative and significant effect on the volume of rice imports from Thailand, suggesting that fluctuations in domestic rice production influence the volume of imports. Indonesia's population has a positive and significant impact, as the growing population leads to increased rice consumption, which ultimately affects rice imports. The Rupiah to USD exchange rate also has a negative and significant influence, indicating that both depreciation and appreciation of the Rupiah strongly affect rice import demand. The price of Thai rice has a negative and significant effect on Indonesia's rice imports from Thailand. This research provides recommendations to the government, relevant institutions, and the public as consumers in addressing the future stability of rice in Indonesia.
DETERMINAN KINERJA KARYAWAN COFFEE SHOP DI SEMARANG TENGAH
The growth of the coffee shop industry in Central Semarang shows rapid dynamics along with changes in people's lifestyles and increased coffee consumption among the younger generation. This condition requires coffee shop s to not only rely on product quality, but also maximize the role of human resources, especially employees, as the spearhead of service. However, fluctuations in employee performance are still a challenge that needs to be studied more deeply. This study aims to analyze the influence of job satisfaction, workload, and Work life balance on the performance of coffee shop employees in Central Semarang. The method used is quantitative with a survey approach, using a questionnaire as a data collection instrument distributed via Google Form. The sample consisted of 160 coffee shop employees selected using census technique. The results showed that job satisfaction and work life balance had a positive and significant effect on employee performance, while workload had a negative and significant effect. This research is expected to be a reference for coffee shop managers in designing more appropriate and sustainable human resource management strategies.
ANALISIS IMPLEMENTASI MODEL PROBLEM BASED LEARNING (PBL) DALAM MENGEMBANGJAN KEMAMPUAN BERPIKIR KRITIS PESERTA DIDIK
Economic learning activities are often carried out to not only memorize concepts, but also understand, criticize, and apply them in real situations. This is done by analyzing data, making decisions in diagnosing problems, and understanding the impact or solution of a problem by students. The research has the following intentions: 1) to know the problem analysis using the Problem Based Learning (PBL) model to develop students' critical thinking skills in Economics class X IIS, 2) to know the problem diagnosis using the Problem Based Learning (PBL) model to develop students' critical thinking skills in economics class X IIS, and 3) to know alternative solutions using the Problem Based Learning (PBL) model to develop students' critical thinking skills in economics class X IIS. In the process, researchers used descriptive qualitative methods involving class X IIS at SMA Negeri 1 Rogojampi Banyuwangi. The data obtained are as follows. 1) problem analysis is carried out using the information search method by checking between opinions and facts, determining real ideas from their own thoughts related to payment systems and tools, both cash and non-cash. 2) Problem diagnosis is carried out in two stages, namely the assessment of the factors that cause the problem and the consequences that occur when there is a problem. 3) Determination of alternative solutions using the PBL model is done by analyzing payment systems and tools in real situations and constructing facts with opinions.
ANALISIS PROFITABILITAS, RISK BASED CAPITAL (RBC) DAN PREMIUM GROWTH RATIO TERHADAP NILAI PERUSAHAAN
This study analyzes the effect of profitability, Risk Based Capital (RBC), and Premium Growth Ratio on firm value in insurance subsector companies listed on the Indonesia Stock Exchange for the period 2022-2024. Using a quantitative approach with associative methods. Data collection techniques using secondary data obtained from documentation and literature studies and IBM SPSS Version 30 software, as a tool for data analysis techniques. The population in this study is insurance subsector companies listed on the Indonesia Stock Exchange (BEI) for the period 2022-2024, with a total sample of 42 from the financial statements for 2022-2024 and using the perposive sampling method. The results showed that profitability (ROE) had a significant effect on firm value, RBC also had a significant positive effect, while Premium Growth Ratio had no significant effect. Simultaneously, the three variables have a significant effect on the value of the Company.
PERAN IKLIM ORGANISASI DAN LINGKUNGAN KERJA FISIK DALAM MENINGKATKAN LOYALITAS KARYAWAN
Penelitian ini bertujuan untuk mengetahui peran iklim organisasi dan lingkungan kerja fisik dalam meningkatkan loyalitas karyawan pada PT. Agronesia Saripetojo Sukabumi. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei, menggunakan kuesioner yang disebarkan kepada 41 responden. Data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa secara simultan iklim organisasi dan lingkungan kerja fisik berpengaruh signifikan terhadap loyalitas karyawan. Namun, secara parsial hanya variabel iklim organisasi yang berpengaruh signifikan, sedangkan lingkungan kerja fisik berpengaruh positif tetapi tidak signifikan. Hal ini menunjukkan bahwa loyalitas karyawan lebih dipengaruhi oleh faktor iklim organisasi yang mencakup komunikasi terbuka, dukungan atasan, dan kejelasan peran. Meskipun lingkungan kerja fisik tidak berpengaruh signifikan, tetap diperlukan untuk menciptakan suasana kerja yang nyaman dan produktif. Dengan demikian, perusahaan perlu memperkuat iklim organisasi yang positif dan tetap memperhatikan kelayakan lingkungan kerja fisik guna meningkatkan loyalitas dan retensi karyawan secara berkelanjutan.
Pengaruh Perilaku Keuangan dan Persepsi Risiko Terhadap Keputusan Investasi Emas Di Pegadaian Kota Sukabumi
This study aims to examine the influence of financial behavior and risk perception on customers of Pegadaian in Sukabumi City. The population in this study consists of customers of the Cicil Emas programs (Mulia Ultimate and Emasku) and Gold Savings at Pegadaian Sukabumi City. The population includes all gold investment customers at Pegadaian Sukabumi. The sampling technique used in this study is the Slovin formula, and data were collected using a questionnaire. The sample size of this study is 225 respondents, and the data were analyzed using SPSS version 26. The results show that both financial behavior and risk perception have a significant positive influence on investment decisions. This is supported by the t-test results, which show that the calculated t-value is greater than the t-table value.
ANALISIS EFEKTIVITAS PENILAIAN KINERJA DAN MOTIVASI PIMPINAN TERHADAP PRODUKTIVITAS KARYAWAN
Penelitian ini bertujuan untuk menguji seberapa besar pengaruh Efektivitas Penilaian Kinerja dan Motivasi Pimpinan Terhadap Produktivitas Karyawan di PT. BPR Supra Artapersada Kota Sukabumi. Metode penelitian yang dilakukan adalah metode asosiatif dengan pendekatan kuantitatif. Sampel pada penelitian ini menggunakan teknik sampling jenuh. Teknik pengumpulan data melalui observasi dan kuesioner yang disebar pada 39 karyawan yang berisikan 27 pernyataan terkait variabel Efektivitas Penilaian , Motivasi Pimpinan , dan Produktivitas karyawan dengan pengukuran menggunakan skala likert. Selanjutnya, data yang diperoleh dilakukan berbagai pengujian seperti uji validitas dan reliabilitas serta pengujian asumsi klasik untuk kemudian dianalisis dengan berbagai pengujian dengan bantuan software SPSS 27 untuk menjawab hipotesis pada penelitian ini. Hasil statistik uji validitas dan reliabilitas menunjukan instrument penelitian layak digunakan. Hasil penelitian menunjukan bahwa efektivitas penilaian dan motivasi pimpinan secara simultan berpengaruh terhadap produktivitas karyawan, sedangkan efektivitas penilaian secara parsial tidak berpengaruh terhadap produktivitas karena t hitung < 0.284 lebih kecil dari t tabel 1.686, dan motivasi pimpinan secara parsial berpengaruh terhadap produktivitas karyawan karena t hitung 5.094 lebih besar dari t tabel 1.686. Penemuan penelitian ini, menambah pemahaman dalam pengembangan strategi dalam mengelola SDM dalam upaya meningkatkan produktivitas melalui efektivitas penilaian dan motivasi pimpinan.
Retail Strategy Adaptation across B2B and B2C segments: Evidence from Indonesian Frozen Food Retailers
As frozen food retailers in Indonesia face mounting pressure from both economic challenges and competitive alternatives, strategic adaptation across different customer segments becomes increasingly essential. This research investigates the adaptive strategies of “FrozenMart” in addressing foot traffic fluctuations and enhancing customer engagement in both B2B and B2C markets. A mixed-methods approach was employed, including quantitative surveys across 10 branches (n=300) and qualitative inputs from stakeholders. The study explores product display preferences, promotional effectiveness, and membership adoption using descriptive statistics, importance-performance analysis (IPA), and K-Means clustering. Financial simulations were conducted using ROI, CPA, BEP, NPV, and IRR to assess strategic viability. Findings reveal a strong preference among B2C customers for categorized product displays and direct discount schemes. Although only 23.7% are members, over 90% acknowledge membership influence on purchasing behavior. B2B respondents emphasized the importance of delivery services and exclusive pricing. Hybrid strategies—bundling, segmented membership, and localized events—showed the highest ROI and consumer retention potential. The study highlights that personalized experience and localized engagement are key to sustaining competitiveness in Indonesia’s frozen food retail landscape.
MENGUNGKAP FORMULA KINERJA SDM MELALUI INTERAKSI KOMPENSASI FINANSIAL, PELATIHAN, DAN KNOWLEDGE SHARING
An organization is established based on a program designed with the intention of achieving predetermined goals, so that a quality HR role is needed. Organizations in improving HR require elements, namely guaranteed financial compensation, regular training, knowledge sharing that supports the formation of employee performance quality. A population of 50 employees of PT. Amartha Mikro Fintek was used as a sample of around 50 respondents. Questionnaires were used to collect data. Multiple regression analysis was employed. Training, financial compensation, and knowledge sharing all have a substantial impact on employee performance, according to the results gathered from these factors.
Peran Pelatihan Kewirausahaan dalam Peningkatan Sumber Daya Manusia di Desa Tanjung Glugur
This study aims to examine the role of entrepreneurship training in improving human resource quality in Tanjung Glugur Village. A qualitative descriptive approach was employed to explore how training impacts technical skills, entrepreneurial mindset, and the empowerment of vulnerable groups, particularly persons with disabilities. The findings reveal that training based on experiential learning significantly enhances managerial capacity, creativity, and participants’ self-confidence. The training program is inclusive and adaptive, designed according to local needs and involving various stakeholders, including village governments and disability groups. The participatory approach implemented makes the training an effective empowerment tool for developing independent entrepreneurs. Beyond enhancing individual productivity, the program contributes to sustainable village economic growth. The success of the training is evident in the participants’ transformation before and after the program, both in terms of technical competencies and entrepreneurial mentality.
Does ESG Disclosure or Size Which Matters to Profitability? Case of Banking Companies Listed on The Indonesian Capital Market
This study aims to analyze the effect of Environmental, Social, and Governance (ESG) Disclosure on the financial performance of banking companies listed on the Indonesia Stock Exchange for the period 2019–2023. This study uses a quantitative approach with the panel data regression method and the Random Effect Model (REM) model, and involves 14 banking companies that meet the ESG data criteria based on GRI standards. The dependent variables used are Return on Assets (ROA) and Return on Equity (ROE), while the independent variables consist of the combined ESG score and each component E, S, and G, with company size and leverage as control variables. The results of the study show that simultaneously ESG disclosure does not have a significant effect on ROA or ROE. However, partially, only the environmental component (E) shows a positive and significant effect on ROE. In contrast, the social and governance components do not show a significant effect. In addition, company size is proven to have a positive effect on financial performance, while leverage does not have a significant effect. These findings indicate that ESG has not fully become a determining factor in the financial performance of banking in Indonesia.
ANALISIS INTERAKSI PEDAGANG DAN LEMBAGA KEUANGAN DALAM KONTEKS KEARIFAN LOKAL DI PASAR TRADISIONAL (STUDI ETNOMETODOLOGI DI PASAR LANDUNGSARI)
Penelitian ini akan membahas mengenai interaksi antara pedagang dengan lembaga keuangan yang ada di pasar tersebut serta mengidentifikasi nilai kearifan lokal yang terbangun di Pasar Warna-Warni Landungsari. Penelitian ini menggunakan metode kualitatif dengan pendekatan etnometodologi untuk memahami interaksi pedagang dengan lembaga keuangan dan nilai-nilai kearifan lokal di pasar tersebut. Data diperoleh melalui wawancara dengan enam informan, yang terdiri dari lima pedagang dan satu pengurus koperasi. Hasil penelitian menunjukkan bahwa persepsi pedagang terhadap koperasi, pola simpanan, dan interaksi dengan lembaga keuangan mempengaruhi kesejahteraan mereka. Selain itu, nilai kearifan lokal seperti kerjasama antar suami istri yang berdagang di pasar turut mendukung dinamika pasar tradisional ini.
PENGARUH LITERASI KEUANGAN DAN GAYA HIDUP TERHADAP PENGELOLAAN KEUANGAN DENGAN KONTROL DIRI SEBAGAI VARIABEL MODERASI
Pengelolaan keuangan merupakan aspek penting dalam memastikan kestabilan keuangan dalam menghadapi tantangan ekonomi di masa depan. Ini menunjukkan bahwa individu harus menyadari pentingnya literasi keuangan dalam mengembangkan kemampuan dalam pengelolaan keuangan secara efektif. Namun, pada dasarnya banyak individu memiliki pemahaman yang rendah mengenai literasi keuangan sehingga berdampak pada pengambilan keputusan yang tidak bijak. Penelitiaan ini memahami Pengaruh Literasi Keuangan dan Gaya Hidup Terhadap Pengelolaan Keuangan dengan Kontrol Diri sebagai Moderasi. Data penelitian didapat dari kuesioner yang disebarkan. Populasi yaitu Mahasiswa Akuntansi angkatan 2022 dengan kriteria tertentu diperoleh 84 Mahasiswa. Teknik analisis menggunakan Moderated Regression Analysis dengan SPSS 25. Penelitian menunjukkan: (1) Literasi Keuangan berpengaruh positif Terhadap Pengelolaan Keuangan; (2) Gaya Hidup berpengaruh positif Terhadap Pengelolaan Keuangan; (3) Literasi Keuangan dan Gaya Hidup berpengaruh positif Terhadap Pengelolaan Keuangan; (4) Kontrol Diri tidak mampu memoderasi Pengaruh Literasi Keuangan Terhadap Pengelolaan Keuangan; (5) Kontrol Diri tidak mampu memoderasi Pengaruh Gaya Hidup Terhadap Pengelolaan Keuangan.
Prospective Analysis in Sustainability of Waste Bank Program (Case Study in Legian Village, Badung Regency)
The waste bank program is one of the strategies in overcoming waste problems in Legian Village, Badung Regency. This study's goal is to examine the elements that influence the sustainability of the waste bank program and to map the roles and relationships between stakeholders in the waste management system through waste banks in Legian Village, Badung Regency. The study’s approach is a quantitative within descriptive correlational technique and analysis using MACTOR (Matrix of Alliances and Conflicts: Tactics, Objectives and Recommendations) and MICMAC (Cross Impact Matrix Multiplication Applied to Classification). Data were collected through observation, Focus Group Discussion (FGD), and interviews involving nine stakeholders. The results of the analysis show that the role of regulation is very strong in influencing all variables in the system, so it must be the focus of development by policy makers. The actors who play the most important role in supporting the sustainability of the program are the Village and the Legian Aksi Nyata Kaja Waste Bank. A strong alliance of these actors is needed to support the success and sustainability of the program. The implications of this study indicate that strengthening regulations, increasing the capacity of managers, empowering communities, and multi-party collaboration are important steps in supporting the sustainability of the waste bank program.
FLUKTUASI NILAI TUKAR RUPIAH & DAMPAKNYA TERHADAP IMPOR KEDELAI DARI AMERIKA SERIKAT KE INDONESIA PERIODE 2018 - 2024
This study aims to analyze the relationship between fluctuations in the rupiah exchange rate and the volume of soybean imports from the United States to Indonesia during the period 2018-2024. The data used includes the average exchange rate of the rupiah against the US dollar per year, the volume of soybean imports per year, as well as relevant macroeconomic factors such as global soybean prices, government import policies, and domestic demand. The analysis shows that the rupiah exchange rate experienced significant fluctuations during the period, especially in 2020 due to the COVID-19 pandemic and in 2022 due to global economic instability. These fluctuations significantly affected the volume of soybean imports, where a weakening exchange rate tends to decrease the volume of imports due to increased import costs in rupiah terms. Descriptive statistics show that there is a negative correlation between the exchange rate and import volume, which is confirmed through linear regression analysis. The regression results show that the rupiah exchange rate has a significant effect on the volume of soybean imports from the United States. In addition, other variables such as world soybean prices, subsidy and import duty policies, and demand from the domestic industry also influence fluctuations in import volume. Thus, the stability of the rupiah exchange rate is a key factor in maintaining a smooth and adequate supply of imported soybeans, which is very important for the national food industry.
IMPLEMENTASI DIGITAL MARKETING MELALUI MEDIA SOSIAL TERHADAP MINAT BELI KONSUMEN DI U MART KABUPATEN SIDENRENG RAPPANG
Social media has become one of the main tools in an effective modern marketing strategy, especially for local businesses like U Mart. This study aims to analyze the implementation of digital marketing through social media at U Mart in Sidenreng Rappang Regency and its influence on consumer buying interest. Through a quantitative approach, this study explores how digital marketing strategies are designed, implemented, and received by consumers, as well as identifying the factors that influence their success. Data collection techniques were carried out through observation, questionnaires, and documentation/literature studies. The data analysis technique used is descriptive quantitative analysis with the help of the SPSS 21 program. The results of the study show that the implementation of digital marketing through Facebook at U Mart is in the high category, with an average respondent response of 83.3%. Meanwhile, consumer buying interest is also high with an average of 84.3%. The regression test shows a significance value of 0.000 (< 0.05), which means there is a positive and significant influence between digital marketing strategies through social media and consumer buying interest at U Mart.
Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Konsumen Mie Gacoan Kota Probolinggo
Competition in the culinary industry encourages business actors to continuously improve product quality and set competitive prices to attract consumer purchase intention. This study is based on the growing competition where consumers consider not only the price but also the overall quality of the products offered. The purpose of this study is to determine the extent to which product quality and price influence the purchase intention of Mie Gacoan consumers in Probolinggo City. A quantitative approach with a causal associative research design was used. Data were collected through questionnaires distributed to 109 respondents using purposive sampling. The data were then analyzed using multiple linear regression to test the partial and simultaneous effects of the independent variables on the dependent variable. The results showed that product quality had a positive and significant effect on purchase intention. Meanwhile, price had a negative but significant effect. Simultaneously, both variables had a significant effect on purchase intention. These findings indicate that consumers prioritize consistent quality over merely affordable prices. The results provide strategic implications for culinary business actors to maintain product quality and set prices in line with consumers' purchasing power, supporting efforts to foster consumer loyalty and increase competitiveness in the local market.
PENGARUH PDRB SEKTOR BASIS TERHADAP PENYERAPAN TENAGA KERJA DI KOTA SURABAYA
Kota Surabaya merupakan salah satu kota di Jawa Timur dengan pertumbuhan perekonomian yang tinggi dan kota yang memiliki delapan sektor potensial berdasarkan hasil analisis Location Quotient (LQ), yaitu Sektor Pengadaan Air, Pengelolaan Sampah, Limbah dan Daur Ulang; Sektor Perdagangan Besar dan Eceran Serta Reparasi Mobil Dan Sepeda Motor; Sektor Transportasi dan Pergudangan; Sektor Penyediaan Akomodasi dan Makan Minum; Sektor Informasi dan Komunikasi; Sektor Jasa Keuangan dan Asuransi; Sektor Real Estate; serta Sektor Jasa Perusahaan. Berdasarkan temuan ini, dapat disimpulkan bahwa sektor-sektor tersebut menjadi pendorong utama pertumbuhan ekonomi dan berpotensi memberikan kontribusi signifikan terhadap penyerapan tenaga kerja di Kota Surabaya. Jenis penelitian ini menggunakan penelitian kuantitatif dengan pendekatan pendekatan deskriptif guna untuk untuk mengetahui secara jelas perkembangan PDRB, Sektor Basis terhadap Penyerapan Tenaga Kerja di Kota Surabaya pada kurun waktu 2015 – 2024. Penelitian ini berfokus pada PDRB, analisis sektor basis dan penyerapan tenaga kerja. Dengan adanya sektor positif dan mendukung penyerapan tenaga kerja tersebut, terdapat juga salah satu sektor yang tidak berpengaruh dalam penyerapan tenaga kerja yaitu sektor keungan dan asuransi.
ANALISIS PERHITUNGAN, PEMOTONGAN DAN PELAPORAN PAJAK PENGHASILAN PASAL 23 ATAS JASA ANGKUT: STUDI KASUS PADA PUSKUD RIAU
This study analyzes the calculation, withholding, and reporting of Income Tax (PPh) Article 23 on transportation services at PUSKUD Riau, assessing the company’s compliance with prevailing tax regulations. Using a qualitative descriptive approach and secondary data from 2023–2024 transaction records, the results show that PUSKUD Riau generally applied the correct 2% PPh Article 23 rate. However, double-calculation errors caused overstatements in two transactions, and documentation was incomplete in some periods. Although most filings were timely, weaknesses in the administrative and documentation systems could lead to administrative penalties. The study recommends implementing a more systematic documentation process and adopting tax software to enhance the accuracy of PPh Article 23 calculations and reporting.
PENGARUH UKURAN PERUSAHAAN, KEPEMILIKAN MANAJERIAL, KUALITAS AUDIT, DAN PROFITABILITAS TERHADAP MANAJEMEN LABA PADA SEKTOR FINANCIAL YANG TERDAFTAR DIBURSA EFEK INDONESIA TAHUN 2019-2024 (STUDI KASUS PERUSAHAAN PERBANKAN
Penelitian ini bertujuan mengetahui: Pengaruh Ukuran Perusahaan, Kepemilikan Manajerial, Kualitas Audit, dan Profitabilitas pada sektor financial yang terdaftar di Bursa Efek Indonesia Periode 2019-2024 (Studi Kasus Perusahaan Perbankan) secara persial dan simultan. Jenis penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah seluruh Perusahaan yang terdaftar pada Perusahaan perbankan sektor financial periode 2019-2024 dengan menggunakan analisis regresi logistic, dengan bantuan SPSS 25. Sampel dalam penelitian ini adalah 26 perusahaan perbankan sektor financial periode 2019-2024 dengan menggunakan teknik purposive sampling. Berdasarkan hasil penelitian dan kesimpulan yang telah penulis uraikan, maka untuk memperbaiki manajemen laba penulis menyarankan bagi perusahaan perbankan sektor financial lebih memperhatikan bagaimana kondisi dari pperusahaan tersebut
STRATEGI PROMOSI DAN INOVASI DALAM UPAYA PENINGKATAN DAYA SAING PENJUAL ES TEH INDONESIA DI KOTA BANGKALAN
This research aims to explore and analyze the promotional strategies and innovations implemented by Indonesian iced tea sellers in Bangkalan City, with a focus on efforts to enhance their competitiveness in an increasingly competitive market. This study employs a qualitative method involving in-depth interviews with business owners, employees, and customers to gain a comprehensive perspective on best practices and challenges faced. The research results from the promotion strategy and innovation of Indonesian iced tea sellers in Bangkalan City show that this brand has successfully transformed the image of iced tea into a high-value product with strategically located outlets. Sellers utilize social media, discounts, and partnerships with online ordering applications to attract customers. Product innovations, including flavor variations and attractive packaging, significantly contribute to increased revenue and customer loyalty. Despite facing challenges such as fierce competition and price fluctuations, the findings indicate that this adaptive and competitive approach is effective in maintaining competitiveness in the contemporary beverage market.
COMPARATIVE STUDY OF INFLUENCER MARKETING STRATEGIES, UTILIZATION OF SOCIAL MEDIA AND PRODUCT VARIANTS IN AN EFFORT TO INCREASE THE NUMBER OF CUSTOMERS
This research aims to analyze the comparison of influencer marketing strategies, the utilization of social media, and product variations in increasing customer numbers at Bakso Pelakor and Bakso Bengkong in Klampis District, Bangkalan Regency. The methodology used is a qualitative approach with data collection techniques through interviews, observations, and documentation. The results show that Bakso Pelakor relies on influencers to expand market reach and enhance credibility, while Bakso Bengkong focuses on organic content and product authenticity. Although Bakso Pelakor successfully attracts attention with menu innovations and aggressive promotions on social media, Bakso Bengkong maintains loyal customers through taste quality and service. These findings indicate that both businesses have different approaches in their marketing strategies, which affect consumer perceptions and purchasing decisions. This research is expected to provide insights for SMEs in developing more effective marketing strategies in the digital era.
PENGARUH WORK-LIFE BALANCE TERHADAP WORK ENGAGEMENT MELALUI KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI PADA KARYAWAN BPJS KETENAGAKERJAAN KANTOR CABANG MOJOKERTO
This study aims to examine the effect of work-life balance on work engagement with job satisfaction as a mediating variable among employees at the BPJS Ketenagakerjaan Mojokerto Branch Office. A quantitative approach was used with a census method involving 40 respondents. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.2.9. The results show that work-life balance does not directly affect work engagement but has a significant positive effect on job satisfaction. Furthermore, job satisfaction has a significant positive effect on work engagement and successfully mediates the relationship between work-life balance and work engagement. These findings highlight the critical role of job satisfaction in enhancing employee engagement through improved work-life balance.
STRATEGI PENGEMBANGAN BISNIS SIGER ROEMAH BATIK MELALUI PENDEKATAN BUSINESS MODEL CANVAS (BMC) DAN SWOT ANALYSIS
Siger Roemah Batik in Bandar Lampung faces challenges such as limited use of digital platforms, lack of product design variety, and low market visibility. These issues hinder competitiveness and growth amid strong batik industry competition. This study aims to analyze Siger Roemah Batik’s business model and develop strategies using Business Model Canvas (BMC) and SWOT Analysis. The qualitative descriptive method was applied, with data gathered from interviews, observations, and questionnaires. The nine BMC elements were evaluated to identify internal and external factors. Results show that combining BMC and SWOT provides deep insight into the business model and supports innovative strategy formulation. Suggested strategies include product diversification, optimizing distribution channels, strengthening customer relationships, and integrating digital platforms to expand market reach. Applying BMC and SWOT proves effective for sustainable MSME business strategies. For further research, it is recommended to conduct direct observation to measure the effectiveness of the strategy and conduct comparative studies with other batik MSMEs for insight into key success factors and explore product innovation and digital marketing to increase market appeal in the digital era.
PENGARUH ENTREPRENEURIAL LEADERSHIP DAN ENTREPRENEURIAL INNOVATIVE BEHAVIOR TERHADAP BUSINESS PERFORMANCE MAHASISWA (GENERASI Z)
The study aims to analyze the impact of entrepreneurial leadership and entrepreneurial innovative behavior on business performance among Generation Z as entrepreneurs at Universitas. In addition, this research also examines the role of entrepreneurial innovative behavior as a mediator in the relationship. The approach used is a quantitative method with a survey technique for data collection. The population involved consists of 235 individuals, with a sample of 193 respondents selected using probability sampling techniques. The data collected through questionnaires were then analyzed using SmartPLS 4.0. The results of the study prove that entrepreneurial leadership has a significant impact on business performance, both directly and through the mediation of entrepreneurial innovative behavior. Innovative behavior also has a proven influence on improving business performance among Generation Z. The implications of this research emphasize the importance of fostering an innovative mindset and strengthening leadership strategies to drive the success of Generation Z's enterprises. Future research is suggested to develop the model by adding more variables and expanding respondents across industries to gain a more comprehensive understanding of the success factors of student entrepreneurs (Generation Z).
Pengaruh Perceived Ease Of Use, Perceived Risk, dan Perceived Usefullnes, Terhadap Behavioral Intention melalui Attitude Toward Using to Mobile Banking (BRImo) di Kota Jepara
This study aims to analyze the effect of perceived ease of use, perceived risk, and perceived usefulness on behavioral intention with attitude toward using as mediation on BRImo mobile banking users in Jepara City. The research method used is quantitative with purposive sampling of 137 respondents, and data was collected through an online questionnaire based on Google Form. Data analysis using SmartPLS software version 4.0. The results showed that perceived ease of use and perceived usefulness had a positive and significant effect on, while perceived risk did not have a significant effect on attitude toward using. Perceived ease of use and perceived risk had a positive effect on behavioral intention, while perceived usefulness did not have a significant effect on behavioral intention. Attitude toward using also had a significant positive effect on behavioral intention. In the mediation test, Attitude toward using only mediated the effect of perceived usefulness on behavioral intention marginally or could be interpreted as weak.
AI DISCLOSURE IMPROVES BANKING MARKET PERFORMANCE IN INDONESIA AND THE ROLE OF BANK AGE AS A VARIABLE AFFECTING PROFITABILITY AND PROFIT GROWTH
This study aims to analyze the effect of disclosure of the use of Artificial Intelligence (AI) technology in annual reports on the financial performance of banks listed on the Indonesia Stock Exchange in the period 2020-2024. Using a quantitative approach and panel data regression method, this study evaluates the relationship between the frequency of disclosure of AI-related terms (AIFREC) and financial performance indicators such as Return on Equity (ROE), Net Interest Income (NII), Price to Earning (P/E) and Total Expenses (TEXP). The results show that the frequency of AI disclosure has a significant impact on market perception (P/E ratio), and negatively affects ROE but positively affects market value. In addition, internal bank characteristics such as asset size, proportion of independent board, and bank age also influence the level of AI disclosure. This study emphasizes the importance of transparency and communication strategies in the adoption of AI technology as part of the digital transformation of the banking sector, and encourages the need for more uniform AI reporting standards to increase investor confidence and operational efficiency.
PENGARUH JUMLAH PENDUDUK, PERTUMBUHAN EKONOMI DAN RETRIBUSI DAERAH TERHADAP PENDAPATAN ASLI DAERAH KABUPATEN TULUNGAGUNG TAHUN 2015-2024
This study analyzes the effect of population, economic growth, and regional levies on the Regional Original Income (PAD) of Tulungagung Regency during the period 2015-2024. PAD is the main source of local government funding for development and public services. Quantitative research methods are used with multiple linear regression analysis techniques. The data used are secondary data from the Central Statistics Agency of Tulungagung Regency. The results of the study show that the PAD of Tulungagung Regency has increased significantly and consistently from IDR 309 billion in 2015 to IDR 953 billion in 2024. The population also shows a stable increase from around 1.02 million people in 2015 to 1.14 million people in 2024. The economic growth of Tulungagung Regency is stable and positive, although it contracted in 2020 due to the pandemic, but recovered until 2024. Regional levies, especially motor vehicle testing levies, show significant fluctuations. Normality, heteroscedasticity, multicollinearity, and autocorrelation tests show that this regression model meets the classical assumptions.
PEMBELAJARAN BERDIFERENSIASI MELALUI MODEL PROJECT-BASED LEARNING (PJBL) PADA MATA PELAJARAN EKONOMI; ANALISIS STUDI IMPELEMENTATIF
This study aims to describe the implementation of the Project-Based Learning (PjBL) model in differentiated learning in the Economics subject at SMK Raudlatul Ulum Ledokombo Jember, as well as to identify the obstacles encountered during its implementation. The approach used is qualitative with a case study type. Data collection techniques include interviews, observations, and documentation. The research results show that PjBL is capable of enhancing student learning activity and understanding of economic material through the stages of project planning, collaborative-based implementation, and authentic evaluation. However, several obstacles were found, such as the limited understanding of PjBL by teachers, time constraints, and high administrative burdens. This research suggests the need for continuous training, the provision of adequate resources, and cross-functional collaboration to support the implementation of PjBL. The implications of this research reinforce the position of PjBL as an innovative strategy in contextual and learner-centered economic education.
Education plays a fundamental role in shaping individuals who are intelligent, religious, and of good character, thereby enabling them to contribute to the progress of the nation. In the context of strengthening 21st-century learning that emphasizes critical thinking skills, this study aims to examine the effectiveness of the Problem Based Learning (PBL) model in developing students' critical thinking abilities in economics subjects, specifically on the topic of payment systems and instruments. This study uses a qualitative approach with a case study design at MA Nurul Iman Sumberjambe Jember. The research subjects include economics teachers, X IPS class students, the principal, and the curriculum deputy. Data collection techniques include observation, interviews, and documentation, while data analysis is conducted through data condensation, presentation, and conclusion drawing, with validity tested through triangulation. The research results show that the application of the PBL syntax—comprising problem analysis, diagnosis, and alternative solutions—systematically fosters the critical thinking skills of students. That ability is evident in the processes of information search, logical reasoning, cause-and-effect analysis, and solution formulation for contextual economic problems. This research provides a new contribution in affirming the effectiveness of PBL in economic learning, which has not been extensively studied in depth, particularly on the topic of payment systems and instruments. Therefore, PBL has proven to be a relevant and applicable model in creating active, reflective, and meaningful economic learning.
PERAN KESEIMBANGAN KERJA DAN KEHIDUPAN PRIBADI DALAM MENINGKATKAN KETERLIBATAN KARYAWAN DAN KINERJA KARYAWAN PT TASPEN (PERSERO)
This study aims to analyze the effect of Work Life Balance (WLB) on Employee Performance, both directly and indirectly through Keterlibatan karyawan (EE) as a mediating variable at PT TASPEN (Persero). The research employs a quantitative explanatory approach using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Primary data were collected from 80 permanent employees using a closed-ended questionnaire with a five-point Likert scale. The research instrument encompasses three main variables: WLB, EE, and Employee Performance, with a total of 10 indicators. The outer model analysis indicates that all indicators are valid and reliable. The inner model analysis shows that WLB has a significant effect on both EE and Performance. Furthermore, EE is proven to mediate the relationship between WLB and Performance. High values of R² and Q² demonstrate strong predictive power and model relevance. These findings support the Spillover and Enrichment theories and highlight the importance of keseimbangan kerja dan kehidupan pribadi and emotional engagement in enhancing employee performance within public sector organizations.
Digitalisasi Pembayaran Zakat Dalam Upaya Meningkatkan Efektivitas Penghimpunan Dan Pengeloaan Zakat (Studi Kasus Baznas Kota Malang)
Zakat digitalization is a form of technological adaptation in the Islamic financial system aimed at optimizing the collection and management of zakat in an efficient, transparent, and well-targeted manner. Despite the vast potential of zakat in Indonesia, actual collection remains low. Moreover, challenges such as distribution inequality and limited digital literacy persist in society. In response, BAZNAS Kota Malang has begun to adopt various digital platforms in its zakat services. This study aims to identify and analyze the effectiveness of zakat collection and management at BAZNAS Kota Malang, to examine the strategies used to increase youth participation through digital platforms, and to assess the conformity of digital zakat payment contracts with sharia principles. The research employs a qualitative approach with a case study method. Data were obtained through interviews, observation, and documentation. The findings indicate that zakat digitalization has improved the effectiveness of zakat collection and management by enhancing accessibility, transaction efficiency, and transparency. BAZNAS Kota Malang utilizes various digital channels such as an official website, e-wallets, QRIS, and collaborations with Islamic banks. However, challenges remain, particularly regarding the sharia compliance of digital contracts and uneven levels of digital literacy in the community. This study recommends ongoing education and the strengthening of sharia aspects in digital zakat services.
PENGARUH EKSPEKTASI KARIER, BIAYA PENDIDIKAN, DAN MINAT MEMILIH PROGRAM STUDI TERHADAP KEPUTUSAN MEMILIH PROGRAM STUDI PENDIDIKAN EKONOMI
This study aims to analyze the influence of career expectations, tuition fees, and interest on students' decisions in selecting the Economics Education Study Program at Jenderal Soedirman University. This research provides practical benefits for various parties. For researchers, it broadens their horizons and hones their scientific skills. For study programs, the results can provide input for development. For prospective and new students, this research helps them design a well-thought-out educational and career plan and strengthens their confidence in choosing a study program based on their interests, career expectations, and tuition fees. This study used a quantitative approach with 128 respondents from the 2023 and 2024 student intakes selected using cluster random sampling. The data analysis techniques used in this study included multiple linear regression analysis, the coefficient of determination, the F-test, and the t-test. The results indicate that career expectations, tuition fees, and interest positively influence study program selection decisions. These findings suggest that increasing the attractiveness of study programs can be achieved through active promotion on social media and official websites, as well as providing transparent information regarding tuition fees and scholarship opportunities to support prospective students' considerations. Keywords: Career Expectations, Education Costs, Interest in Choosing a Study Program, Decision to Choose a Study Program.
Efektifitas Pemanfaatan Artificial Intelligence (AI) dalam Penyusunan Proyek Mahasiswa dalam Mata Kuliah Sistem Perekonomian Indonesia
This study aims to analyze the effectiveness of Artificial Intelligence (AI) utilization in preparing course projects on the Indonesian Economic System and its impact on improving students’ conceptual understanding. The background of this research lies in the growing adoption of AI technology in academic settings, which, while facilitating learning efficiency, raises concerns about its influence on students’ analytical and reflective thinking. The study employs a quantitative descriptive approach using a survey of 40 students. Data were collected through a Likert-scale questionnaire and analyzed using a simple linear regression model with the assistance of SPSS version 26. The results show a correlation coefficient (R = 0.671) and a coefficient of determination (R² = 0.450), indicating that AI utilization contributes 45% to the improvement of students’ conceptual understanding. The ANOVA test (F = 31.865; Sig. = 0.000) and t-test (t = 5.646; Sig. = 0.000) confirm that the regression model is statistically significant both simultaneously and partially. These findings affirm that AI effectively enhances students’ academic performance and analytical quality but cannot fully substitute for critical and reflective human cognition. Therefore, AI should be wisely integrated into economics education as a cognitive partner that strengthens digital literacy, analytical reasoning, and intellectual independence.