PERGESERAN MAKNA PADA ISTILAH PENUNJUK FAUNA DI MEDIA SOSIAL TWITTER: KAJIAN SEMANTIK

Abstrak

This research discussed about a pragmatic shift in the term of word snake and butterfly on social media Twitter. The use of words that experience a shift in the meaning of the word fauna is encountered in conversations through social media Twitter. Twitter users communicate using trending words for a specific purpose.  This research includes qualitative research with data search methods and techniques using listen notes. The techniques in data analysis use agih method with the replacement technique. Data obtained from social media Twitter in July-September 2021. This research resulted that the new meaning formed due to a shift in the meaning of the word snake is a type of association and peyorasi while the new meaning formed due to a shift in the meaning of the word butterfly is the type of peyorasi, association, metaphor and ameliorasi.