Linimasa : Jurnal Ilmu Komunikasi

Perilaku Cyberbullying Pada Media Sosial TikTok (Analisis Isi Kualitatif Perilaku Cyberbullying Di Kolom Komentar Dalam Akun TikTok @ofp24)

Ayu Wulandari Utami — 2024-07-17

Advances in Internet technology have a positive impact on users in expanding social networks by using social networking or called social media. The negative effects of social media are online fraud, theft, identity abuse, pornography, cyberbullying and others. The purpose of this study is to know how cyberbullying is done in the comments column of the TikTok account @ofp24 at the postings in September - October 2023. In the study, CMC (computer mediated communication) theory is used by using a qualitative approach for miles&huberman's analysis of content. The collection of data in this research was by observation and documentation.The results of this research were the discovery of three types of cyberbullying that occurred in the comments column of the TikTok account @ofp24 in September-October 2023, namely flaming, harassment and denigration.

Keywords: Social Media, Cyberbullying, TikTok

PERILAKU KONSUMTIF PADA REMAJA PEREMPUAN DI KOTA SURABAYA SEBAGAI PENGGUNA KONTEN TIKTOK #OUTFITIDEAS

Binta Kayyisa — 2024-07-17

Perilaku konsumtif merupakan suatu kecenderungan perilaku yang dialami oleh manusia yang lebih mementingkan keinginan daripada suatu kebutuhan. Penelitian ini bertujuan untuk mengetahui bagaimana fenomena perilaku konsumtif yang terjadi pada remaja perempuan di Kota Surabaya sebagai pengguna konten TikTok #outfitideas. Penelitian yang dilakukan menggunakan metode kualitatif dengan pendekatan fenomenologi dan dalam pengumpulan datanya menggunakan hasil observasi, dokumentasi dan wawancara dengan enam informan remaja perempuan berusia 13 tahun sampai 18 tahun di Kota Surabaya sebagai pengguna konten TikTok #outfitideas. Hasil dari penelitian ini menunjukkan bahwa konten TikTok #outfitideas yang dikonsumsi membuat remaja menjadi berperilaku konsumtif lebih mengutamakan keinginan (nilai tanda) daripada kebutuhan (nilai guna) dan fashion diidentikkan dengan wanita menampilkan berbagai model feminin yang mengajak kaum wanita untuk membiasakan diri dengan menyenangkan dirinya sendiri yang bertujuan untuk memenuhi kepuasan serta dapat menjadi perhatian bagi dirinya sehingga perilaku konsumtif terjadi pada remaja perempuan terutama pada kota besar seperti Surabaya.

Pemaknaan Kekerasan Berbasis Gender Online dalam Film Like & Share (Analisis Resepsi Audiens Film Like & Share)

Ezarine Vani Indirra Pawestry — 2024-07-17

Online gender-based violence cases has recently increased statistically in Indonesia. The movie Like & Share by Gina S. Noer shows how online gender-based violence happens to women. This research uses descriptive qualitative methods and uses Stuart Hall's reception theory as an approach. Reception analysis itself views at the activity of viewers and readers as recipients of a message produced by the sender of the message. The purpose of this research is to describe the audiences’ reception of messages which can later be classified into three reader positions based on Stuart Hall's reception theory. This research also uses a mixed method tools to gain data by doing an indepth interview and a focus group discussion, considering to hold the privacy of some informants as they are telling a sensitive experience regarding online gender-based violence. The results of this research shows that the audiences’ which consists of four informants generates various meanings as they each come from a different background, experience, morals, and values. Out of nine scenes analysis unit studied, the audiences’ reception of online gender-based violence in the movie Like & Share is dominated by dominant-hegemonic. But there are also some informants that are in the oppositional position and negotiated position.

Konstruksi Realitas Media: Analisis Framing Pemberitaan Penyanderaan Pilot Susi Air Di CNN Indonesia dan Tribunnews

Nur Auwaliyah Amin — 2024-07-17

This study discusses the news framing analysis of the hijacking of the Susi Air Pilot in online media outlets CNN Indonesia and Tribunnews from February 2023 to July 31, 2023. The paradigm employed in this research is the constructivist paradigm, utilizing Robert N. Entman's framing analysis method with techniques such as define problems, diagnose causes, make moral judgments, and treatment recommendations. The findings indicate divergent framings between CNN Indonesia and Tribunnews. CNN Indonesia criticizes the military-related strategies of the Indonesian National Armed Forces (TNI) and expresses concerns about the safety of hostages and civilians in Papua, advocating for negotiation as a resolution. In contrast, Tribunnews highlights various issues, viewing the hijacking as a separatist threat and a disruption to domestic and geopolitical political stability. Tribunnews also presents the perspective of the authorities, appearing to align with the government.

Pemanfaatan Instagram Akun @Inspira.sien dalam Menunjang Komunikasi Para Penyintas Penyakit Kronis

Okta Annisa Kusumawardhani — 2024-07-17

The existence of social media, especially Instagram, facilitates forms of interaction between individuals. The convenience of the various features available on Instagram also makes it easier for users to interact with each other and form networks, which ultimately forms a virtual community. One of the virtual communities on Instagram social media is the community of chronic disease fighters and survivors, Inspira.sien. Inspira.sien is a fairly large community in Indonesia with the first patient assistance services, which also houses several communities of survivors of certain specific chronic diseases. In interacting using Instagram, survivors have the same goals and similarities in an Inspira.sien community. This research aims to examine how the social media Instagram is used by survivors of chronic illnesses to interact and provide support to each other in a community called Inspira.sien, as well as what impact this community has on the survivors. This research uses the theory of Computer Mediated Communication (CMC), Electronic Propinquity Theory, and Social Media which uses qualitative methods with a netnographic approach. Data was obtained by conducting in-depth interviews and observations, where the informants taken were Inspira.sien followers who were also survivors of chronic illnesses. The results of this research show that the form of interaction that occurs by survivors in the Inspira.sien community on Instagram social media using existing features such as feeds, reels, and Instagram stories is able to provide communal attachment and closeness between its members and make them feel related to each other.

Keywords : Virtual Community, Chronic Illness, CMC

KEPERCAYAAN MEDIA DAN PEMENUHAN KEBUTUHAN INFORMASI SUPORTER SEPAKBOLA MELALUI MEDIA SOSIAL DI ERA DIGITAL

Robby Rachman Nurdiantara — 2024-07-17

Online media and social media as new media in the digital era, are connected and support each other, providing easier and wider access and information for their audiences. Currently, the popularity of social media is increasing, used by audiences to communicate, interact, and obtain and share information. Social media is used by online media owners to reach a wider audience, Simamaung.com is one of the online media which used Twitter social media to provide news and information about Persib Bandung Football to supporters, namely Bobotoh. But, currently there are so many sources of information originating from online media, so media trust has become important for supporters as an audience to choose the right source of information to follow and trust. This research aims to carry out descriptive and correlational analysis and correlational analysis about the correlational between media trust and fulfilling Bobotoh Persib's information needs for Simamaung.com In twitter. Used survey research methods with purposive sampling techniques to Bobotoh Persib who follow the official Twitter account Simamaung.com, by conducting descriptive and correlational data analysis using the SPSS program. The descriptive analysis results showed that media trust and fulfilling the information needs from Bobotoh Persib on the Twitter of Simamaung.com is very high. And then the correlational analysis results showed that there is a significant positive correlational between media trust and fulfilling the information needs of Bobotoh Persib on the Twitter of Simamaung.com. This study also showed, if the media trust is high, so then fulfilling the information needs of Bobotoh Persib on Twitter of Simamaung.com will also be high too.

Keywords: Fulfilling the Information Needs, Football Fans, Media Trust, New Media, Twitter.

KONTEN TIKTOK INDEPENDENT WOMAN MOTIVATION @YOURMOOD DAN PENINGKATAN SELF CONFIDENCE

Renada Audri — 2024-07-17

Social media is capable of spreading information quickly due to the presence of the internet. The TikTok application, in addition to being used for video editing, can also be used to present educational and motivational content through short video clips. This research aims to determine the extent of the influence of TikTok content @Yourmood and self-confidence on followers. The theory used in this study is the Stimulus-Organism-Response theory. This research adopts a quantitative approach. The sampling technique used is non-probability sampling, specifically accidental sampling, with a sample size of 100 respondents. Data collection is conducted through a questionnaire. The research is analyzed using descriptive statistics, linearity tests, normality tests, heteroskedasticity tests, simple linear regression analysis, coefficient of determination, and correlation tests using SPSS. The results of the research indicate an influence of TikTok content, Independent Woman Motivation @Yourmood, on the improvement of self-confidence by 56.4%, which is of moderate significance. This means that the content of TikTok @Yourmood does not account for the total influence on the improvement of self-confidence by any other factors.

Pengaruh Iklan Webseries Pondan “Cita Rasa Raisa” Terhadap Brand Awareness Viewers

Shekina Hanna Damanik — 2024-07-17

Advertising is part of the communication strategy to market the object or service presented by the company which is useful as a medium of reminder for consumers of the products advertised by the advertiser. Along with the growth of PONDAN, many emerging new premix flour so PONDAN still need to increase brand awareness. The author is interested to see the influence of advertising webseries PONDAN "taste of Raisa" on brand Awareness audience. The purpose of this study was to examine the impact of PONDAN web series ads titled "Cita Rasa Raisa" on brand awareness among viewers. The method used is a simple regression analysis with a quantitative approach. The results showed that the dimension of attention has the greatest influence is the proportion of respondents who strongly agree with 67.9%. Hypothesis testing shows that PONDAN online advertising has a positive effect on people's brand awareness, with an R value of 0.711 showing a positive correlation. This is in line with the principle of communication that the sender's message is conveyed effectively to the communicator in the form of brand awareness. Thus, it can be concluded that the advertisement of the transvestite webseries "taste of Raisa" affects the audience's brand awareness.